Thu, 26 January 2017
About 94% of the first page results clicks are for SEO versus 6% PPC while users have a bias for only reading less information across the screen as they move down the search listings based on the F pattern eye-scanning behaviour of Google users. This article provides a deep dive into available data on search distribution. Readers will understand how clicks are distributed when it comes to search results layout, search rankings, and also distribution for local SEO. This article is paired with a companion podcast in which we discuss the differences in click distributions between SEO (Organic or Search Engine Optimization) and PPC (Pay Per Click Ads). Feel free to send us and email to discuss if our services would be a good fit for your business.
Direct download: The_Sales_and_Marketing_ROI_Podcast_Episode_48.mp3
Category:general -- posted at: 2:59pm EST