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Business owners may be surprised to find that SEO usually generates 275% in ROI or an additional $2.75 in profit for every $1.00 spent. Profitworks provides customers with a sustainable strategy to increase their website traffic and sales. This article is paired with a companion podcast in which we discuss the difference of SEO (Search Engine Optimization / Organic) and PPC (Pay Per Click / Paid) advertising. First things first, we explain what organic search and paid search are in simple easy to understand terms and how each are utilized by businesses to marketing their products and services. The podcast concludes with determine whether search or paid search delivers a better return on your marketing spend dollar. After listening to the podcast and reading this article you determine that your business needs help understanding online marketing feel free to send us and email to discuss if our services would be a good fit for your business.

Direct download: The_Sales_and_Marketing_ROI_Podcast_Episode_44.mp3
Category:Marketing -- posted at: 1:50pm EDT