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In our opinion (and the opinion of other experts) email marketing remains one of the highest returning marketing options available. But like Martin Zhel stated in his article on mailmunch.com, "Email marketing and social media marketing are like apples and oranges", so while we can compare their numbers it's always important to remember that every business is different and the effectiveness of a marketing method can depend greatly on the context it is implemented in. In this blog article and podcast, we're going to compare and contrast Email Marketing with Social Media marketing to help you decide which may be the best option for you! 

Profitworks provides Email Marketing services which is one of the highest average ROI marketing mediums available to businesses. If you're looking to make a marketing plan for the first time check out our FREE marketing template. Click here to check it out now!

Direct download: Episode_40.mp3
Category:Marketing -- posted at: 5:46pm EDT

In this podcast, we're going to discuss some of our favorite email marketing ideas that are sure to provide you with a lot of leads and conversions. Email marketing is considered one of the most effective methods of digital marketing but it needs to be done correctly and creatively in order to see optimal results.

Direct download: Episode_38.mp3
Category:Marketing -- posted at: 8:05pm EDT

You could be missing out on up to 62% of your market if you are not ranking well in search engines like Google. How do you rank higher though? To do this you need to know what google looks at to determine what pages ranks where. This is hard to know for sure as Google never shares this information exactly. We have a pretty good estimate though. What we believe are the top 10 factors Google uses to determine where pages rank in search engine results are as follows: content quality, number of total backlinks, RankBrian, click through rate, relevant terms in the content of the page, # of social media shares, domain search visibility, number of referring domains, content freshness and length of URL. The learn how we came to this conclusion and what data we used continue reading this article.

Direct download: Profitwoks-Sales-and-Marketing-ROI-Podcast-Espisode-46.mp3
Category:general -- posted at: 9:19am EDT

Business owners may be surprised to find that SEO usually generates 275% in ROI or an additional $2.75 in profit for every $1.00 spent. Profitworks provides customers with a sustainable strategy to increase their website traffic and sales. This article is paired with a companion podcast in which we discuss the difference of SEO (Search Engine Optimization / Organic) and PPC (Pay Per Click / Paid) advertising. First things first, we explain what organic search and paid search are in simple easy to understand terms and how each are utilized by businesses to marketing their products and services. The podcast concludes with determine whether search or paid search delivers a better return on your marketing spend dollar. After listening to the podcast and reading this article you determine that your business needs help understanding online marketing feel free to send us and email to discuss if our services would be a good fit for your business.

Direct download: The_Sales_and_Marketing_ROI_Podcast_Episode_44.mp3
Category:Marketing -- posted at: 1:50pm EDT

Everyone who runs a website wants to know how Google determines which pages rise to the top of their search engine. In this podcast, we're going to discuss how Google's ranking factors work, how we determine what their ranking factors are, and share with you some of the ranking factors that we've discovered over our years as an SEO company.

Direct download: Episode_37.mp3
Category:Marketing -- posted at: 1:23pm EDT

In this blog article and podcast, we're going to give you our 5 "60 second or less" tips that will help you to find the best marketing company for you. We understand that choosing the right marketing company to work with can be stressful so these tips should help to make the process a little easier. Profitworks Inc. is an expert in the field of Search Engine Optimization and Email Marketing, which is one of the highest average ROI marketing mediums available to businesses. If you're looking to make a marketing plan for the first time check out our FREE marketing template. Click here to check it out now!

Direct download: Episode_36.mp3
Category:Marketing -- posted at: 10:50am EDT

In this podcast we talk about the reasons why page linking is important to increasing Google search result ranking, what are some trends in how page linking is influencing search results, and tips on how to effectively use linking as a lever to propel your page into top ranking gear. Though linking is but one of the many factors in Google page rankings, we help clients use the right approaches in growing their business through page ranking optimizations, see here to contact us or to get a free review for your site. Profitworks Small Business Services provides website search engine optimization and website conversion optimization services which win more customers for our customers.

Direct download: The_Sales_and_Marketing_ROI_Podcast_Episode_39.mp3
Category:Marketing -- posted at: 10:56am EDT

This podcast will provide stats on the significance of longtail keywords versus head keywords along with lessons learned from online case studies that were conducted so you can quickly make use of this powerful insight for your business.

If you would like an audit of your search engine optimization or social media activities, contact us to book an appointment to discuss. Here at Profitworks we offer SEO services, Email Marketing Services and Social Media services to help grow your business and increase your revenue. If you are not familiar with any of the terms referenced in this article, scroll down to the bottom of the article where you can find detailed descriptions explaining each term. 

Direct download: Episode_35.mp3
Category:Marketing -- posted at: 11:38am EDT

In this blog article and podcast, we're going to show you our list of the 25 best marketing ideas that can help to give your marketing plan a major boost . Some of the top 25 include creating relevant content for your website, marketing through contests, investing in email marketing and others. These marketing ideas are a great option for anyone looking to build a marketing plan for a first time, or for anyone looking to improve their current marketing plan. Profitworks Inc. is an expert in the field of Search Engine Optimization and Email Marketing, which is one of the highest average ROI marketing mediums available to businesses. If you're looking to make a marketing plan for the first time check out our FREE marketing template. Click here to check it out now!

Direct download: Sales-Marketing-ROI-Podcast-Episode-34.mp3
Category:Marketing -- posted at: 10:28am EDT

In this podcast, we are going to talk about some of the best marketing blogs that you can find on the internet. There is a ton of information out there on marketing so we thought it would be nice to have some of the top blogs available in one place. The 50 articles we mention here should help to give you a solid marketing foundation whether you're only just beginning to learn about marketing or you're a seasoned veteran. Profitworks Inc. is an expert in the field of Email Marketing which is one of the highest average ROI marketing mediums available to businesses. We also engage in SEO marketing. Contact them now to learn more!

Direct download: Sales-Marketing-ROI-Podcast-Episode-33.mp3
Category:general -- posted at: 12:15pm EDT