In this podcast we are going to talk about the benefits of working with an email marketing experts. A lot of businesses want to do their email marketing themselves to avoid any extra costs, but in doing so you may lose some of the potential benefits that can come as a result. If you want to get the most out of your email marketing you'll want to work with an expert that understands the most effective methods for creating a top of the line email. Profitworks Inc. is an expert in the email marketing field. Contact them now to learn more!

This podcast and video is a seminar we held recently titled "Thing You Can Do Today To Get More Sales From Your Website". The goal of the seminar was to provide business owners and marketing managers items they can implment on their website on their own with minimal time to increase the sales they get from their websites. In the seminar we did review a few websites of the attendees' but we have removed this section to not leak any confidential competitive information of the attendees. If you would like a digital copy of the presentation slides or you would like a free review of your website to see what could be done to increase the sales from your website just contact us. 

The top marketing channels for the best percentage of high quality leads are trade shows, events, email marketing and referral/advocate marketing. When you look at which methods also have the best return on investment the best methods are referral/advocate marketing, email marketing, events and search engine optimization. Marketing can be done through a wide range of channels/methods and various tactics for each channel that will all yield different results based off of many different factors. This article will provide insights into which marketing channels/methods that are on average the best. The information in this article is based on Profitworks' experience providing marketing services to our clients, as well as various third-party studies that have been done on the effectiveness of marketing channels.

In this podcast we have the pleasure of interviewing Professor David Rose, from the University of Waterloo and the Conrad BETC who lecturers in the MBET program. In the interview, Professor Rose comments on what exactly an entrepreneur is, who can be an entrepreneur, what are the determining factors to whether a business will be successful or not, advice on the marketing of new business ventures and advice for where to start if someone is looking to begin a new business venture. At the very end of the podcast he gives some great advice for all business owners and managers looking to be successful. Be sure to listen all the way to the end to hear this great advice. 

In this blog article and podcast we are going to talk the return on investment from different marketing methods. We will discuss the industry ROI averages for different methods and give a conclusion on which method has the best ROI. In the blog article you can also find graphs that give a visual display of this information. 

In this blog article and podcast we are going to talk about how to measure the effectiveness of your search engine optimization. We will discuss what goal you should be tracking, how to evaluate your website compared to the competition and how to measure the sales performance or your website. If you would like to see how your website traffic compares to your top competitors you can click here and we will send you back a report free of charge. Click here if you are interested. 

In this blog article we are going to discuss the ROI that can be gained from website videos and use several hypothetical examples to explore the topic. The article will go through how to measure success, ROI calculation, what your video should have, why videos are important, examples and lastly a conclusion about different video types. 

In this podcast we have the pleasure of interviewing Jerome Katz, Professor Of Entrepreneurship at Saint Louis University. In the interview Professor Katz comments on what are the key things to be a successful entrepreneur, trends in small business today, information on what marketing methods have the best ROI for entrepreneurs and tips on hiring your first employees. The single most important factor to entrepreneur success as seen in his research and experience is not having a great idea. Instead the single most important factor is having customers in hand that have a problem, which you can solve for them. Listen to the podcast below to hear specifically what he means in more detail and all of the other advice and tips he provides. 

In this podcast we are going to talk about what Profitworks is working on to become the best SEO service provider, and some of the value-added services that we offer to our clients.

In this blog article and podcast, we are going to talk about the social media marketing services versus SEO marketing services. The primary goal of this content is to explain the top reasons to spend a marketing budget on SEO instead of social media.