The Sales and Marketing Podcast

Samsung is the largest tech business by revenue and the seventh most valuable brand in the world. Their vast and impressive product line includes laptops, tablets, smartphones, TVs, cameras, Refrigerators, and other household appliances. Samsung used to struggle in the smartphone market, but now they are Apple's main competitor. How do they do it? In this first part of our two part series, we're going to take a closer look at Samsung's marketing strategy and see what ways you can use those strategies to help grow your own business.