The Sales and Marketing Podcast

In this podcast we have the pleasure of interviewing Jerome Katz, Professor Of Entrepreneurship at Saint Louis University. In the interview Professor Katz comments on what are the key things to be a successful entrepreneur, trends in small business today, information on what marketing methods have the best ROI for entrepreneurs and tips on hiring your first employees. The single most important factor to entrepreneur success as seen in his research and experience is not having a great idea. Instead the single most important factor is having customers in hand that have a problem, which you can solve for them. Listen to the podcast below to hear specifically what he means in more detail and all of the other advice and tips he provides. 

Category:general -- posted at: 12:15pm EST