The Sales and Marketing Podcast

Volkswagen was founded by the German government in 1937 to mass produce a low-priced car for the people and by 2015 it had grown to being the world's largest car manufacturer. However, in that same year, it was discovered that they had been using illegal software installed in their vehicles that could detect when regulators were doing emissions tests and adjust the results so they the vehicles would pass. Many analysts thought the the auto giant would never recover, however they have. So how did they do it? Listen to find out.