The Sales and Marketing Podcast

According to this year's Brand Finance's Global 500 study, Disney has the most valuable and strongest brand in the world not only in the media sector but across all sectors with a whopping brand value of $32.6 billion dollars US. From its humble beginnings with the creation of Mickey Mouse back in 1928, it has exploded into one of the most recognized and powerful brands of all time. So how do they do it? In today's podcast, we will take a look at what they do for marketing and how you can apply their tactics to your own marketing.

Direct download: walt_disney_marketing.mp3
Category:Marketing -- posted at: 12:00pm EST