The Sales and Marketing Podcast

In this podcast we are going to talk about the benefits of working with an email marketing experts. A lot of businesses want to do their email marketing themselves to avoid any extra costs, but in doing so you may lose some of the potential benefits that can come as a result. If you want to get the most out of your email marketing you'll want to work with an expert that understands the most effective methods for creating a top of the line email. Profitworks Inc. is an expert in the email marketing field. Contact them now to learn more!

Category:general -- posted at: 12:35pm EDT

This podcast and video is a seminar we held recently titled "Thing You Can Do Today To Get More Sales From Your Website". The goal of the seminar was to provide business owners and marketing managers items they can implment on their website on their own with minimal time to increase the sales they get from their websites. In the seminar we did review a few websites of the attendees' but we have removed this section to not leak any confidential competitive information of the attendees. If you would like a digital copy of the presentation slides or you would like a free review of your website to see what could be done to increase the sales from your website just contact us


Category:general -- posted at: 5:53pm EDT

The top marketing channels for the best percentage of high quality leads are trade shows, events, email marketing and referral/advocate marketing. When you look at which methods also have the best return on investment the best methods are referral/advocate marketing, email marketing, events and search engine optimization. Marketing can be done through a wide range of channels/methods and various tactics for each channel that will all yield different results based off of many different factors. This article will provide insights into which marketing channels/methods that are on average the best. The information in this article is based on Profitworks' experience providing marketing services to our clients, as well as various third-party studies that have been done on the effectiveness of marketing channels.

Category:general -- posted at: 4:52pm EDT

In this podcast we have the pleasure of interviewing Professor David Rose, from the University of Waterloo and the Conrad BETC who lecturers in the MBET program. In the interview, Professor Rose comments on what exactly an entrepreneur is, who can be an entrepreneur, what are the determining factors to whether a business will be successful or not, advice on the marketing of new business ventures and advice for where to start if someone is looking to begin a new business venture. At the very end of the podcast he gives some great advice for all business owners and managers looking to be successful. Be sure to listen all the way to the end to hear this great advice. 

Category:general -- posted at: 7:40am EDT

In this blog article and podcast we are going to talk the return on investment from different marketing methods. We will discuss the industry ROI averages for different methods and give a conclusion on which method has the best ROI. In the blog article you can also find graphs that give a visual display of this information. 

Category:general -- posted at: 7:37am EDT

In this blog article and podcast we are going to talk about how to measure the effectiveness of your search engine optimization. We will discuss what goal you should be tracking, how to evaluate your website compared to the competition and how to measure the sales performance or your website. If you would like to see how your website traffic compares to your top competitors you can click here and we will send you back a report free of charge. Click here if you are interested. 


Category:general -- posted at: 11:52am EDT

In this blog article we are going to discuss the ROI that can be gained from website videos and use several hypothetical examples to explore the topic. The article will go through how to measure success, ROI calculation, what your video should have, why videos are important, examples and lastly a conclusion about different video types. 

Category:Marketing -- posted at: 11:12am EDT

In this podcast we have the pleasure of interviewing Jerome Katz, Professor Of Entrepreneurship at Saint Louis University. In the interview Professor Katz comments on what are the key things to be a successful entrepreneur, trends in small business today, information on what marketing methods have the best ROI for entrepreneurs and tips on hiring your first employees. The single most important factor to entrepreneur success as seen in his research and experience is not having a great idea. Instead the single most important factor is having customers in hand that have a problem, which you can solve for them. Listen to the podcast below to hear specifically what he means in more detail and all of the other advice and tips he provides. 

Category:general -- posted at: 12:15pm EDT

In this podcast we are going to talk about what Profitworks is working on to become the best SEO service provider, and some of the value-added services that we offer to our clients.

Category:general -- posted at: 2:33pm EDT

In this blog article and podcast, we are going to talk about the social media marketing services versus SEO marketing services. The primary goal of this content is to explain the top reasons to spend a marketing budget on SEO instead of social media. 

Category:Marketing -- posted at: 2:46pm EDT

Improving your website conversion rate means more people are taking actions that you would want them to take. This could mean an increase in email addresses provided, leads for sales or even direct sales from the website. Overall improving your website’s conversion rate can only mean good things for your business, but the few direct results seen above are just the end means of the process. There are plenty of reasons why a website’s conversion rate is important and that’s why it’s incredibly important to constantly optimize your website’s ability to convert. This podcast will run through some of the main reasons why conversion rate optimization is so important which will show you why you should consider it today!

Category:Marketing -- posted at: 12:36pm EDT

Search engine optimization has proven itself to be a highly effective marketing tool, and because of its success a lot of businesses have hired individuals or companies to provide SEO services. One of the problems many business people run into when hiring these consultants is that they’re unsure of how to audit them. Like other marketing services, it’s incredibly important to audit your SEO company to ensure they’re providing you with the maximum return on investment, and that their efforts are being focused in the correct areas. As important as it is for the SEO company to understand your priorities as a business, you should want to learn theirs as well. Here are a few tips which can help you learn to successfully audit the SEO company that works for you

Category:Marketing -- posted at: 12:15pm EDT

In this blog article and podcast we are going to talk about the ROI of search engine optimization (known as SEO) versus the ROI of pay per click advertising (known as PPC). The goal of this blog article and podcast is to clearly show which has the better return on investment, and explain the compounding power of search engine optimization in a simple, easy to understand explanation.

Category:Marketing -- posted at: 8:55am EDT

In episode #15 we talk about the the importance of SEO, which stands for search engine optimization. In this episode will look at the benefits of doing SEO weekly on your website, the disadvantages of not conducting SEO, discuss what Google thinks about SEO and the consequences of ceasing to conduct SEO weekly on your site.

Category:Marketing -- posted at: 8:37am EDT

In this podcast we compare the return on investment of organic traffic (which is generated by search engine optimization) and social media traffic (which is generated by social media activities or social media advertising). From our research one appears to have a great return on investment for businesses and the other has a terrible return on investment. This is extremely suprising given both seem to be all the hype in the last few years in the small business community, on blogs and from marketing speakers. A large portion of business are being misguided, wasting a lot of money, time and energy that is not benefiting their business. If you would like an audit of your search engine optimization and social media activities contact us to book an appointment to discuss. If you are not familiar with any of the terms referenced in this podcast, go to this article on our blog and scroll down to the bottom of the artilcle where you can find detailed descriptions explaining each term. 

Category:general -- posted at: 9:34am EDT

Google Algorithm updates impact your website rankings by moving your rankings lower if you are not doing what Google wants. If however, you are following Google's direction for how to provide web users with a better experience, Google will improve your your web pages rankings in search results. (Google's most recent update was the Mobile update, continue reading to learn more). Higher rankings means more traffic and if it is the right kind of traffic this should lead to higher sales and profits. There is a large list of factors that affect search engine rankings and this list is always changing as google makes more algorithm updates. Currently it appears the greatest factor that impacts rankings is the click through rates of your pages. In this article you can find and overview of all of the key factors currently used by Google to determine rankings. On this page there is also a podcast that discusses what is Google's search algorithm, what factors are currently included in the algorithm, what factors currently carry the most weight and what updates Google has made is the past to the algorigthm they use to determine search result rankings. If Google's search algorithm means nothing to you, this podcast is a great place to start. 

Category:Marketing -- posted at: 3:03pm EDT

In this podcast we discuss the top 3 tips we have for B2B Small Businesses the search engine optimization efforts. If you would like us to look after your SEO for contact us now to book a time to discuss. The top three tips we outline in detail are post new content reguarily, determine what keywords you want your website to rank for and ensure each page on your website has the proper meta data. 

Category:Marketing -- posted at: 8:43am EDT

In this podcast we discuss what SEO outsourcing is, the reasons to and benefits of doing it, as well as an example of the return on investment that can be achieved. If you are not even clear on what SEO is click here to learn what SEO or Search Engine Optimization is. If after listening to the podcast and reading this article you determine that your business needs help with search engine optimization for your webiste send us and email to discuss further to see if our services would be a good fit for your business.

Category:general -- posted at: 3:08pm EDT

In this podcast we discuss the difference between organic versus paid search. In the podacst we start by explaining what organic search and paid search are in simple easy to understand terms and how each are utilized by businesses to marketing their products and services. The podcast concludes with which of organic search or paid search delivers a better return on your marketing spend dollar.

Category:general -- posted at: 6:26pm EDT

In this podcast we discuss if search engine optimization is worth the money or not and how to properly calcuate the ROI return on investment for SEO or maketing methods of any kind. This podcast was inspired by an article on SEW titled "Is SEO Worth It In 2015?" In his podcast you won't find fancy words or things you don't understand. We break down everything into simple to understand business terms.

Category:Marketing -- posted at: 10:21am EDT

Listen to this podcast to quickly learn the answer to your question of what  is search engine optimization. (search engine optimization is also referred to as SEO). In this podcast we explain in very simple and layman terms what seo is, how it is done, our philosophy towards SEO, and what kind of return on investment you can expect from search engine optimization.

Category:Marketing -- posted at: 1:00pm EDT