The Sales and Marketing Podcast

In our opinion (and the opinion of other experts) email marketing remains one of the highest returning marketing options available. But like Martin Zhel stated in his article on, "Email marketing and social media marketing are like apples and oranges", so while we can compare their numbers it's always important to remember that every business is different and the effectiveness of a marketing method can depend greatly on the context it is implemented in. In this blog article and podcast, we're going to compare and contrast Email Marketing with Social Media marketing to help you decide which may be the best option for you! 

Profitworks provides Email Marketing services which is one of the highest average ROI marketing mediums available to businesses. If you're looking to make a marketing plan for the first time check out our FREE marketing template. Click here to check it out now!

Category:Marketing -- posted at: 5:46pm EDT

In this podcast, we're going to discuss some of our favorite email marketing ideas that are sure to provide you with a lot of leads and conversions. Email marketing is considered one of the most effective methods of digital marketing but it needs to be done correctly and creatively in order to see optimal results.

Category:Marketing -- posted at: 8:05pm EDT

You could be missing out on up to 62% of your market if you are not ranking well in search engines like Google. How do you rank higher though? To do this you need to know what google looks at to determine what pages ranks where. This is hard to know for sure as Google never shares this information exactly. We have a pretty good estimate though. What we believe are the top 10 factors Google uses to determine where pages rank in search engine results are as follows: content quality, number of total backlinks, RankBrian, click through rate, relevant terms in the content of the page, # of social media shares, domain search visibility, number of referring domains, content freshness and length of URL. The learn how we came to this conclusion and what data we used continue reading this article.

Category:general -- posted at: 9:19am EDT

Business owners may be surprised to find that SEO usually generates 275% in ROI or an additional $2.75 in profit for every $1.00 spent. Profitworks provides customers with a sustainable strategy to increase their website traffic and sales. This article is paired with a companion podcast in which we discuss the difference of SEO (Search Engine Optimization / Organic) and PPC (Pay Per Click / Paid) advertising. First things first, we explain what organic search and paid search are in simple easy to understand terms and how each are utilized by businesses to marketing their products and services. The podcast concludes with determine whether search or paid search delivers a better return on your marketing spend dollar. After listening to the podcast and reading this article you determine that your business needs help understanding online marketing feel free to send us and email to discuss if our services would be a good fit for your business.

Category:Marketing -- posted at: 1:50pm EDT

In this podcast we are going to talk about some of the best email marketing case studies out there. Email marketing has shown time and time again to be one of the most dependable marketing methods for small to medium sized businesses. It's been proven as a constant provider of a high return on investment despite competition from other outlets such as social media marketing. These five case studies will help to show that email marketing is alive and well, and should be included in the marketing plan of every business. Profitworks Inc. is an expert in the field of email marketing which has one of the highest ROI's of any marketing type. Contact them now to learn more!

Category:general -- posted at: 10:44pm EDT

In this blog article and podcast, we are going to talk about some of the best marketing articles that focus on the topic of ROI or return on investment. Return on investment is a popular metric that is used to measure the efficiency of different investments. It's also a great way to compare different marketing tactics and marketing mediums to determine which is delivering better results for your companies bottom line. The 5 articles we mention in this article should help to give you a solid foundation and understanding of ROI and how it relates to marketing. Profitworks Inc. is an expert in the field of Search Engine Optimization and Email Marketing which are two of the highest average ROI marketing mediums available to businesses. Contact them now to learn more!

Category:general -- posted at: 10:44am EDT