Fri, 28 February 2020
Volkswagen - How Did They Recover from Their 2015 Emissions Scandal and What Is Their Marketing Strategy Going Forward?
Volkswagen was founded by the German government in 1937 to mass produce a low-priced car for the people and by 2015 it had grown to being the world's largest car manufacturer. However, in that same year, it was discovered that they had been using illegal software installed in their vehicles that could detect when regulators were doing emissions tests and adjust the results so they the vehicles would pass. Many analysts thought the the auto giant would never recover, however they have. So how did they do it? Listen to find out.
Direct download: Volkswagen_-_What_Their_Marketing_Strategy_Is_And_How_You_Can_Use_It_In_Your_Business.mp3
Category:Marketing -- posted at: 12:00pm EDT