The Sales and Marketing Podcast
What is your perceived value? What does your industry think of your work and products? Having a high perceived value will increase how much your customers trust you, and ultimately it'll determine where they spend their money.
Direct download: PODCAST_274.mp3
Category:Marketing -- posted at: 11:26am EST

Is your website outperforming your competitors? Other than a gut feeling, not a lot of people know how their website compares to their closest competition. Listen in for 3 tips on how to gauge how well your website is performing compared to your competition

Direct download: PODCAST_273.mp3
Category:Marketing -- posted at: 10:04am EST

Should you invest in brand awareness, or focus on quick conversions? Knowing your goals and how to accomplish them is a big part of marketing management

Direct download: PODCAST_272.mp3
Category:Marketing -- posted at: 1:22pm EST

Should you invest in brand awareness, or focus on quick conversions? Knowing your goals and how to accomplish them is a big part of marketing management

Direct download: PODCAST_272.mp3
Category:Marketing -- posted at: 1:22pm EST

IBM has a reputation for supporting environmentally friendly movements. And they don't just do it because it's the right thing to do, but they've found that it pays to go green!

Direct download: PODCAST_271.mp3
Category:Marketing -- posted at: 1:18pm EST

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