The Sales and Marketing Podcast (Marketing)

Around the world, many businesses are struggling in light of the coronavirus. In today's podcast, we're sharing some innovative ways that you can pivot your business strategy and make it out to the other side while helping others.

Direct download: COVID-19-Ideas-For-How-To-Keep-Your-Business-Alive-148.mp3
Category:Marketing -- posted at: 12:00pm EDT

Since its inception in 2009, Uber has grown into a hundred billion dollar company and is the highest valued private startup company in the world. In today's podcast we'll take a look at how Uber has grown so fast and how they have made our culture comfortable with getting into a car with a "stranger."

Direct download: Fast_Growing_Companies_-_Uber.mp3
Category:Marketing -- posted at: 12:00pm EDT

So what is the secret to Paycom's incredible success and how can you use the same strategies to help your own business grow? You'll find out in today's podcast.

Direct download: paycom.mp3
Category:Marketing -- posted at: 12:00pm EDT

Netflix began in 1997 as a small DVD rental business and only two decades later it has become one the the largest TV and movie studios in the world with more subscibers than all the cable TV channels in the US combined. So what has been the key to Netflix's succes? You'll find out in today's podcast.

Direct download: How_Netflix_Was_Able_To_Grow_Revenue_So_Fast.mp3
Category:Marketing -- posted at: 9:54am EDT

Chatbots are changing the customer service strategy for businesses worldwide. In today's episode, we're sharing how to use chatbots to grow your own website sales. 

Direct download: How_To_Use_Chatbots_To_Grow_Revenue.m4a
Category:Marketing -- posted at: 12:00pm EDT

We're sharing 5 of the most important things to improving your customer experience, including efficiency, knowledgable service, ease of payment, convenience, and friendly service.

Direct download: The-Growing-Trend-of-Focusing-On-Customer-Experience-140.mp3
Category:Marketing -- posted at: 1:50pm EDT

Dollar Shave Club is a small startup that exploded with success. How did they do it. You'll find out in today's podcast!

Direct download: Dollar_shave_club_marketing.mp3
Category:Marketing -- posted at: 12:00pm EDT

Using humour in advertising can help make your marketing messages more memorable. In today's podcast we're counting down the top ten funniest advertisements of all time.

Direct download: the_funniest_advertisements.mp3
Category:Marketing -- posted at: 12:00pm EDT

In this episode, we discuss the rise of voice search and what that means for marketing. We also offer some helpful tips to help you adapt more quickly than your competitors.

Direct download: Voice_search_marketing.mp3
Category:Marketing -- posted at: 12:00pm EDT

Want to know how to cut your marketing costs in half and at the same time improve the results from your marketing spend? This podcast has the secret along with what to look for when hiring a person for a marketing manager or marketing director role.

This iconic television commercial and slogan from the 80's literally had me and most of my contemporaries rolling in the aisles. Want to know what it was? Listen to find out.

Direct download: The_Funniest_Thing_I_Have_Ever_Seen_Related_To_Marketing.mp3
Category:Marketing -- posted at: 12:00pm EDT

Why it's important to review and rework your business strategy more than once a year, what best in class business strategy planning should look like and what it should include.

Volkswagen was founded by the German government in 1937 to mass produce a low-priced car for the people and by 2015 it had grown to being the world's largest car manufacturer. However, in that same year, it was discovered that they had been using illegal software installed in their vehicles that could detect when regulators were doing emissions tests and adjust the results so they the vehicles would pass. Many analysts thought the the auto giant would never recover, however they have. So how did they do it? Listen to find out.

The automotive industry is fiercly competitive, but Mercedez Benz is the world's oldest luxury car manufacturer and is called by Business Week Magazine, the top most recognized global automobile brands. So what is the key to their success and how can you apply their strategies to your own business. You'll find out in our podcast.

Wondering how to attract high quality employees or sub contractors to apply to work for your company? You are in luck, this podcast is for you.

Direct download: How-To-Use-Marketing-To-Attract-Employees-or-Sub-Contractors-135.mp3
Category:Marketing -- posted at: 8:30am EDT

Coca-Cola is the world's third most valuable brand with its products being sold in almost every country in the world. It has grown from selling about 9 servings a day in its first year in 1886 to now selling over 1.9 billion servings a day. You can't have become that successful without having an effective marketing strategy. So let's take a look at Coca-cola's marketing strategy and see what you can use to help make your business successful too.

Nike is well known for having some of the best marketing strategies in the world. They work hard at their marketing and they invest a lot into it spending over 3 billion dollars a year. So what are Nike's marketing tactics and how can you use those tactics to help your own business? You'll find out in our podcast.

Samsung is the largest tech business by revenue and the seventh most valuable brand in the world. Their vast and impressive product line includes laptops, tablets, smartphones, TVs, cameras, Refrigerators, and other household appliances. Samsung used to struggle in the smartphone market, but now they are Apple's main competitor. How do they do it? In this first part of our two part series, we're going to take a closer look at Samsung's marketing strategy and see what ways you can use those strategies to help grow your own business.

In this podcast we will continue on from our first podcast and outline 3 more strategies that Samsung has successfully used to grow to be largest tech business by revenue and the seventh most valuable brand in the world. In addition, we’ll let you know how you can use their strategies in your own business.

Disney has become a massive conglomeration of movies, merchandise, franchises, parks and resorts that enjoys tens of billions of dollars in profit every year. so how do they do it? In today's podcast, we will take a look at the key marketing strategies of Disney and tell you how you can use those strategies to help grow your own business.

Super Bowl 2020 saw the first Porsche commercial since 1997; and it was a success. In today's podcast we'll take a closer look at the marketing messaging and strategy behind this iconic commercial and let you know how you can use these principles in your own business.

Direct download: Super_Bowl_2020_Commercial_Porsche_-_The_Heist.mp3
Category:Marketing -- posted at: 12:00pm EDT

The Super Bowl is the most watched television event of the year and second only to the game itself is the popularity of its commercials. It's no wonder then why Hyundai has jumped on board the Super Bowl bandwagon for the last 11 straight years! So let's take a closer look at Hyundai's 2020 Super Bowl Commercial and see what we can learn that you could apply in your own business marketing strategy.

Direct download: Super_Bowl_2020_Commercial_Hyundai_-_Smaht_Pahk.mp3
Category:Marketing -- posted at: 1:16pm EDT

Microsoft is one of the world's largest and most valuable companies and is repeatedly listed in Forbes top 100 companies in the world. So what is their marketing strategy and how can you use it to help grow your own business? Let's find out.

We all know that Google is the king of search engines, but they are also the king of marketing and yet you've probably never seen an ad for Google - that's because they don't use them. Instead Google uses a much more subtle but extremely effective marketing strategy. In today's podcast we're going to take a look at Google's marketing strategy and show you how you can use it in your own business.

The key to Amazon's marketing strategy revolves around making their customers happy. Has Amazon been successful in making their customers happy? Well for years, Amazon has placed in the top 10 of a University of Michigan customer satisfaction index for 225 of America's largest companies. That's a pretty impressive record. In today’s podcast we are going to take a closer look at how Amazon has been able to make their customers happy.

Apple is one of the most successful brands on the planet, Between 2004 and 2014 their revenue has grown from $8 billion to $180 billion, so taking a look at what their marketing strategy and seeing how you can use it in your business could really help your business grow too.

Two of the most common terms you'll come across in website marketing are impressions and conversions, but do you know what they actually refer to? In today's podcast we are going to take a look at the difference between an impression and a conversion and let you know how they can affect your marketing success.

Direct download: Impression_vs_Conversion.mp3
Category:Marketing -- posted at: 12:00pm EDT

Google Ads definitely dominate the paid advertising industry, however it isn't the only choice that you have. In today's podcast we're going to take a look at the top 6 Google Ads Alternatives that also can help you grow your business.

Direct download: Google_Ads_Alternatives.mp3
Category:Marketing -- posted at: 12:00pm EDT

Over the past several months, the team at Profitworks has been building results dashboards for small businesses using Google Data Studio. In today’s podcast, we are going to discuss the pros and cons of using Google Data Studio for your business’ key performance indicators dashboard.

Direct download: Google_data_studio.mp3
Category:Marketing -- posted at: 12:00pm EDT

Google is constantly updating and revising how it does its search rankings and this year is no different. In today’s podcast, you’ll find out how you can make sure that you are staying on top of your search engine optimization practices.

Direct download: Top_3_SEO_Trends_for_2020.mp3
Category:Marketing -- posted at: 9:42am EDT

Wondering if all of the investment going into your SEO strategy is worth it? It definitely is -- and although SEO takes patience, you'll see the return. In today's episode, we're talking about why SEO is worth waiting for.

Direct download: Why-it-is-worth-waiting-for-SEO-results-115.mp3
Category:Marketing -- posted at: 12:00pm EDT

When it comes to website traffic, Google Ads and Facebook Ads, what's the difference between an impression and a click? In today's episode, we're clarifying what each of these metrics mean for your KPIs.

Direct download: impressions_vs_clicks.mp3
Category:Marketing -- posted at: 12:00pm EDT

What is the secret to McDonald's marketing success? They use the 5 P's of marketing. Find out what the 5 P's of marketing are and how you too can use them to grow your sales.

Direct download: What_you_can_learn_from_Mcdonalds.mp3
Category:Marketing -- posted at: 8:00am EDT

Want to know what the hottest trends in marketing are for this year so you can make sure that you are getting the most out of your marketing investment? In today's podcast we'll take a look at the top 3 marketing trends for 2020.

Direct download: Top_3_Marketing_Trends_for_2020.mp3
Category:Marketing -- posted at: 8:00am EDT

SEO has an extremely high success rate and one of the best average long-term return on investments in today's market place versus other marketing channels/options. But why does it take so long to start getting results? This podcast will answer your question.

Direct download: Why-SEO-Takes-So-Long-113.mp3
Category:Marketing -- posted at: 8:00am EDT

In today’s episode, we’re talking about brand awareness — what it is — and the three top reasons why establish brand awareness is important for your business in 2020.

Direct download: Brand-Awareness-Podcast.m4a
Category:Marketing -- posted at: 1:22pm EDT

Understanding impressions is essential to driving more traffic to your website, and helping your website to product more leads. From organic impressions to paid advertising impressions this podcast will help you understand all aspects of digital marketing impressions.

Direct download: Whatisanimpressionindigitalmarke.mp3
Category:Marketing -- posted at: 12:06pm EDT

Learn why it is important to track marketing spend ROI, how doing this simple task will grow your sales faster and how to do it in a simple way.

Although they sound the same, the difference between cost per click, cost per impression and cost per engagement is much bigger than you think. In this episode, we explain each metric and the one you should prioritize. 

Direct download: cost-per-click-cost-per-engagement-cost-per-impression.m4a
Category:Marketing -- posted at: 12:00pm EDT

Learn why comparing to historical data and best in class benchmarks is important, the benefits of looking at the issue from multiple viewpoints to explain the whole story, and the importance of evaluating different measures of success.

Direct download: Sports_broadcasting1.mp3
Category:Marketing -- posted at: 12:00pm EDT

3 ways to evaluate new marking ideas, including break-even point vs. return on investment, recurring benefits vs. one-time return, and perceived value of your product.

Direct download: Evaluate_new_marketing_ideas.mp3
Category:Marketing -- posted at: 12:00pm EDT

Want to learn how Chick-Fil-A has grown to become the top chicken chain in the U.S.. and it the 8th largest U.S. restaurant chain? Find out in today's podcast as we take a closer look at their marketing message and show you how you can use it to grow your own business.

Direct download: Chik-fil-a.mp3
Category:Marketing -- posted at: 12:00pm EDT

Knowing who your target audience is and figuring out what they want is an effective marketing tact. In today's podcast we're going to learn how Home Depot has used this strategy to make them so successful.

Direct download: Home_Depot.mp3
Category:Marketing -- posted at: 12:00pm EDT

Knowing your marketing results metrics will help know where you're doing well, where you can improve, and how you can most effectively spend your marketing dollars.

Direct download: Marketing_results_metrics.mp3
Category:Marketing -- posted at: 4:00pm EDT

One of the easiest ways to gain marketing insights is to simply spend time listening to your customers. In today’s podcast, we are going to discuss Why It Is Important To Listen To Your Customers, how you can best go about doing so, and what can be gained from this valuable exercise.

Direct download: Customer_listening.mp3
Category:Marketing -- posted at: 2:05pm EDT

37% of customers expect to get quick responses from businesses they are hoping to make a purchase from. Having a chatbot is key to your website's success--and in this episode, we're talking about how they can generate more leads for your website.

Direct download: Live-Chat-Can-Work-To-Increase-The-Leads.m4a
Category:Marketing -- posted at: 1:56pm EDT

We're taking a look at some of the best holiday digital marketing strategies and unwrapping what makes them stand out.

Direct download: top-3-christmas-marketing-ideas.m4a
Category:Marketing -- posted at: 9:23am EDT

Google Adwords is a complex program, and the cost of investing can depend on a number of different factors. In this podcast I walk you through the 2 main factors of Adwords cost, as well as give you tips on how you can lower this cost and optimize your Adwords campaign

Direct download: How_Much_Do_Google_Ads_Cost.mp3
Category:Marketing -- posted at: 6:34pm EDT

Dove is my favorite company because they have done a great job at gaining my trust. In this podcast, we'll take a look at building trust with your customer and how you, like Dove can do that.

Direct download: dove_podcast.mp3
Category:Marketing -- posted at: 12:00pm EDT

Google adwords can be an expensive investment, however, if done properly it can be an incredibly effective marketing tactic for your business. In this podcast I will walk you through the 3 things that make Google Adwords so expensive and discuss at what points it can generate a good return for you business.

Direct download: WhyGoogleAdwordsIsSoExpensiveWhe.mp3
Category:Marketing -- posted at: 9:18am EDT

Tim Hortons is one of the most influential brands in Canada. How did they get there? With purpose driven marketing. In today's podcast we'll take a look at what purpose driven marketing is and how Tim Horton's has used it to help them be so successful.

Direct download: Tim_Hortons_marketing_message_podcast.mp3
Category:Marketing -- posted at: 2:01pm EDT

Wondering if you can get by without investing into your business' brand? In this podcast we highlight three of the key reasons why branding is critical for your financial success as a business. 

Direct download: Why-Is-Branding-Important-To-Revenue-Growth.m4a
Category:Marketing -- posted at: 12:00pm EDT

Wondering if you're working with an SEO company that can be trusted? We're sharing some of our top things to look for in SEO company and clarifying common misconceptions so that you don't get burned.

Direct download: SEO-Is-Snake-Oil-85.mp3
Category:Marketing -- posted at: 1:28pm EDT

The fastest growing company in Canada is which has grown 24,182% over the last 5 years to roughly $120 million in revenue as of mid 2019. The key things it does that has allowed it to grow so fast 1. It sells online, 2. It uses magazine quality images in its marketing, 3. It solicits stories from their customers and post the quotes directly in their Facebook posts with an image, 4. They use retargeting ads, 5. They post images daily to Instagram and Facebook showcasing their products, 6. They solicit peer-to-peer sharing asking customers to post a picture of their purchase on Facebook and Instagram.



Ever wonder how Apple is so effective, their copywriting plays a major role into their success. In this podcast we'll outline 16 of the copywriting strategies that Apple uses in their marketing to help your business grow exponentially!

Direct download: Apple_copywriting_podcast.mp3
Category:Marketing -- posted at: 12:00pm EDT

We looked at the 3 fastest growing companies of all time, to look and see what they had in common. These three companies (Groupon, Priceline and Amazon) are the companies that took the shortest amount of time to reach 1 billion in revenue. Take a listen to our quick 3 minute podcast to learn what we've discovered are the 3 common qualities of companies which have been the fastest growing every in history.

Direct download: What-the-3-fastest-growing-companies-in-history-have-in-common.mp3
Category:Marketing -- posted at: 12:00am EDT

In this podcast we look at the top 3 things that Tim Horton's does to make them one of the most successful restaurants in Canada. From sharing their love of hockey to emotional connection, this podcast will help you understand how you can invest in marketing as powerful as Tim Horton's.

Direct download: Tim_Hortons_Marketing_Messaging.mp3
Category:Marketing -- posted at: 12:00am EDT

There are a lot of tools out there to help track ROI, but which is the best? In this podcast we're going to discuss the importance of a marketing dashboard, as well as three reasons why you should have one.

Direct download: The_1_Tool_You_Need_to_Be_Using_to_Track_Your_Marketing_ROI.mp3
Category:Marketing -- posted at: 12:00am EDT

What marketing mix will get your company the best results? What marketing mix gets the best return on investment? What marketing mix is most likely to be successful? Have your questions answered in this short 5 minute podcast. 

Direct download: What-Marketing-Mix-Is-The-Best-77.mp3
Category:Marketing -- posted at: 9:11am EDT

Having an awareness of what your competition is doing to market their product or service can help you refine your own strategy. In this podcast, we'll show you how to use Facebook's Page Transparency tool to keep an eye on your competitors and get a leg up on your own marketing strategy.

Direct download: How-To-See-What-Competitors-Are-Doing-On-Facebook.mp3
Category:Marketing -- posted at: 3:14pm EDT

Some business owners don't review their website's metrics at all, but we've found that it's incredibly important to review these metrics on a weekly basis. In this podcast we'll explain why it's important to review these metrics, and which 3 metrics you should be reviewing weekly.

Direct download: Weekly_metrics.mp3
Category:Marketing -- posted at: 12:00am EDT

Wondering how much you should be investing in the marketing for your family run privately owned business? This podcast will answer your question. It outlines what % of revenue the average business with under $25 million invests in marketing. This podcast explains why it is important to look at your marketing as an investment and not a cost. If you are looking at your marketing expenditures as a cost, it is negatively affecting your business in a way you probably don't even realize of see. Listen to the podcast to find out what this negative effect is.

Direct download: How-Much-Should-I-Invest-In-Marketing-74.mp3
Category:Marketing -- posted at: 10:30am EDT

Marketing copywriting can be one of the most effective tools to help you generate more leads for your business. But marketing copywriting is about so much more than just quality writing. Learn more in this podcast!

Direct download: marketing_copywriting.mp3
Category:Marketing -- posted at: 7:32am EDT

SEO is most definitely worth the wait, but how long will it take and what kind of returns can you expect? What can you expect from other methods of digital marketing. We answer all of these questions and more in this podcast.

Direct download: Is-SEO-Worth-The-Wait-73.mp3
Category:Marketing -- posted at: 8:14am EDT

SEO is not a quick fix option, but long term, it's the best option for driving traffic and achieving more sales from your website. There are also a number of factors that can effect the speed at which you see results, and we will cover them and more in this podcast.

Direct download: How-Long-Does_It-Take-To-See-SEO-Results.mp3
Category:Marketing -- posted at: 8:01am EDT

There are 3 very specific things you can do to help your business gain valuable market insights, particularly when it comes to your business website. Listen to this podcast to learn more about these 3 things!

Direct download: In_tune_with_what_market_wants1.mp3
Category:Marketing -- posted at: 6:57am EDT

Looking to increase the traffic to your website in only a few minutes? Paying attention to your website pages meta tag titles and descriptions can have a huge impact on your traffic. Let us tell you how!

Direct download: meta_tag_testing_edited_1.mp3
Category:Marketing -- posted at: 6:51am EDT

Failing to capture any leads on your homepage? This podcast will walk you through the 3 major factors of your homepage that can help to increase traffic to your website, which results in powerful leads.

Direct download: 3_Things_You_Need_On_Your_Homepage.mp3
Category:Marketing -- posted at: 8:11am EDT

In this podcast we walk you through how your business can start drawing in more organic leads, without even needing a sales team to generate them for you!

Direct download: What-Is-The-Best-Way-To-Get-Leads-And-Why.mp3
Category:Marketing -- posted at: 7:54am EDT

In this podcast we will walk you through why it's important to have your business show up at the top of Google or Bing, and how you can help your business website rise to the top of Google's rankings (even against larger businesses!).

Direct download: How-To-Know-What-Will-Work-To-Have-Your-Business-Show-Up-Online-67.mp3
Category:Marketing -- posted at: 7:50am EDT

In this podcast we're going to discuss the way that Google is changing how Businesses are found online, and what metrics are most important for ensuring that your business is found on the top of Google's search engine.

Direct download: How-Google-Is-Changing-How-Businesses-Are-Found-Online-66.mp3
Category:Marketing -- posted at: 7:44am EDT

There are a few ways that you can increase your businesses revenue. In today's Podcast we're going to walk you through how you can increase your businesses revenue by 10x!

Direct download: The-Number-One-Thing-You-Need-To-Do-To-10x-Your-Revenue-65.mp3
Category:Marketing -- posted at: 7:40am EDT

There are a few ways to increase your sales, but we've found that one has the most significant impact. In this podcast we'll discuss this "One thing" and how you can implement it into your business today!

Direct download: The-One-Thing-You-Cant-Grow-Sales-Faster-Without-Itt-64.mp3
Category:Marketing -- posted at: 7:34am EDT

In our prospecting work we've found that there is one specific simple action that can have a huge impact on your sales growth. It's worked incredibly well for us and we think it will work well for you too!

Direct download: Simpilest-Thing-That-Can-Have-The-Biggest-Impact-On-Growing-Revene.mp3
Category:Marketing -- posted at: 11:55am EDT

We always see small business you consider SEO services a little too early, and more often than not way too late. So when is the proper time for a company to consider SEO services? We will cover all of that in this podcast.

Direct download: when-a-company-should-consider-doing-SEO.mp3
Category:Marketing -- posted at: 11:50am EDT

There is 1 thing that we've found is the most effective tool when looking to grow your revenue faster than ever before. And no, it's not a marketing tool! You'll have to listen to find out what it is.

In this podcast we will show you what is the most important for growing your sales between these 3: monitoring your competition, monitoring what you are doing internally, or monitoring your customers and the needs and desires in the market. We'll outline why it is the most important and let you know why the other two fall short.

Direct download: Compeitition-vs-Internal-vs-Customer-Monitoring.mp3
Category:Marketing -- posted at: 9:45am EDT

In this podcast we take a look at the Marketing Rule Of 7, what it is, how you can use it to grow your revenue faster, and give some practical examples of how you can use the rule of 7 today to start improving your business.

Direct download: The-Marketing-Rule-Of-7.mp3
Category:Marketing -- posted at: 7:37am EDT

Great companies are market leaders. Amazon, Apple, Coca-Cola, and Snapchat are examples that all lead their industry. What makes them great is a combination of people, strategy, execution, and purpose. Small and Medium-sized Enterprises (SMEs) must identify 3 priorities in each area of people, strategy, execution, and purpose. In the people category, these companies leverage individuals who see their jobs as an integrated role, strategy allows companies to go places they've never been before, and purpose enables organizations to be connected to something bigger than their products and services. Yet one theme we find with each of these great market leaders is that almost all have a strategic partnership with marketing agencies. For companies looking to take market leadership, work to refine what your company is great at along with developing a unique corporate mission that goes beyond great products and services. In this article, we look at which qualities make a market leader. With one insightful example after another from companies that are market leaders, we identify strategies for how your organization can become the market leader, the benefits of being a market leader, and how you can get the help to get there.

Category:Marketing -- posted at: 9:16am EDT

Every business should use email marketing because it has a high return on investment, it is easy to do, it is low cost and it creates high quality leads. Imagine you're a small business that's looking to create more sales through a form of digital marketing. On one hand, your could invest your time and money into social media marketing which could result in a return of $12 for every $1 spent, or you could invest your time and money into email marketing which averages around a $40 return for every $1 spent. Now, where would you prefer to spend your time and money? In this podcast, we're going to walk you through what email marketing is, why you should be investing in it, how it works, and we'll provide you with a ton of tips to help you get started!

Category:Marketing -- posted at: 4:25pm EDT

In our opinion (and the opinion of other experts) email marketing remains one of the highest returning marketing options available. But like Martin Zhel stated in his article on, "Email marketing and social media marketing are like apples and oranges", so while we can compare their numbers it's always important to remember that every business is different and the effectiveness of a marketing method can depend greatly on the context it is implemented in. In this blog article and podcast, we're going to compare and contrast Email Marketing with Social Media marketing to help you decide which may be the best option for you! 

Profitworks provides Email Marketing services which is one of the highest average ROI marketing mediums available to businesses. If you're looking to make a marketing plan for the first time check out our FREE marketing template. Click here to check it out now!

Category:Marketing -- posted at: 5:46pm EDT

In this podcast, we're going to discuss some of our favorite email marketing ideas that are sure to provide you with a lot of leads and conversions. Email marketing is considered one of the most effective methods of digital marketing but it needs to be done correctly and creatively in order to see optimal results.

Category:Marketing -- posted at: 8:05pm EDT

Business owners may be surprised to find that SEO usually generates 275% in ROI or an additional $2.75 in profit for every $1.00 spent. Profitworks provides customers with a sustainable strategy to increase their website traffic and sales. This article is paired with a companion podcast in which we discuss the difference of SEO (Search Engine Optimization / Organic) and PPC (Pay Per Click / Paid) advertising. First things first, we explain what organic search and paid search are in simple easy to understand terms and how each are utilized by businesses to marketing their products and services. The podcast concludes with determine whether search or paid search delivers a better return on your marketing spend dollar. After listening to the podcast and reading this article you determine that your business needs help understanding online marketing feel free to send us and email to discuss if our services would be a good fit for your business.

Category:Marketing -- posted at: 1:50pm EDT

Everyone who runs a website wants to know how Google determines which pages rise to the top of their search engine. In this podcast, we're going to discuss how Google's ranking factors work, how we determine what their ranking factors are, and share with you some of the ranking factors that we've discovered over our years as an SEO company.

Direct download: Episode_37.mp3
Category:Marketing -- posted at: 1:23pm EDT

In this blog article and podcast, we're going to give you our 5 "60 second or less" tips that will help you to find the best marketing company for you. We understand that choosing the right marketing company to work with can be stressful so these tips should help to make the process a little easier. Profitworks Inc. is an expert in the field of Search Engine Optimization and Email Marketing, which is one of the highest average ROI marketing mediums available to businesses. If you're looking to make a marketing plan for the first time check out our FREE marketing template. Click here to check it out now!

Direct download: Episode_36.mp3
Category:Marketing -- posted at: 10:50am EDT

In this podcast we talk about the reasons why page linking is important to increasing Google search result ranking, what are some trends in how page linking is influencing search results, and tips on how to effectively use linking as a lever to propel your page into top ranking gear. Though linking is but one of the many factors in Google page rankings, we help clients use the right approaches in growing their business through page ranking optimizations, see here to contact us or to get a free review for your site. Profitworks Small Business Services provides website search engine optimization and website conversion optimization services which win more customers for our customers.

Direct download: The_Sales_and_Marketing_ROI_Podcast_Episode_39.mp3
Category:Marketing -- posted at: 10:56am EDT

This podcast will provide stats on the significance of longtail keywords versus head keywords along with lessons learned from online case studies that were conducted so you can quickly make use of this powerful insight for your business.

If you would like an audit of your search engine optimization or social media activities, contact us to book an appointment to discuss. Here at Profitworks we offer SEO services, Email Marketing Services and Social Media services to help grow your business and increase your revenue. If you are not familiar with any of the terms referenced in this article, scroll down to the bottom of the article where you can find detailed descriptions explaining each term. 

Direct download: Episode_35.mp3
Category:Marketing -- posted at: 11:38am EDT

In this blog article and podcast, we're going to show you our list of the 25 best marketing ideas that can help to give your marketing plan a major boost . Some of the top 25 include creating relevant content for your website, marketing through contests, investing in email marketing and others. These marketing ideas are a great option for anyone looking to build a marketing plan for a first time, or for anyone looking to improve their current marketing plan. Profitworks Inc. is an expert in the field of Search Engine Optimization and Email Marketing, which is one of the highest average ROI marketing mediums available to businesses. If you're looking to make a marketing plan for the first time check out our FREE marketing template. Click here to check it out now!

Direct download: Sales-Marketing-ROI-Podcast-Episode-34.mp3
Category:Marketing -- posted at: 10:28am EDT

In this blog article we are going to discuss the ROI that can be gained from website videos and use several hypothetical examples to explore the topic. The article will go through how to measure success, ROI calculation, what your video should have, why videos are important, examples and lastly a conclusion about different video types. 

Category:Marketing -- posted at: 11:12am EDT

In this blog article and podcast, we are going to talk about the social media marketing services versus SEO marketing services. The primary goal of this content is to explain the top reasons to spend a marketing budget on SEO instead of social media. 

Category:Marketing -- posted at: 2:46pm EDT

Improving your website conversion rate means more people are taking actions that you would want them to take. This could mean an increase in email addresses provided, leads for sales or even direct sales from the website. Overall improving your website’s conversion rate can only mean good things for your business, but the few direct results seen above are just the end means of the process. There are plenty of reasons why a website’s conversion rate is important and that’s why it’s incredibly important to constantly optimize your website’s ability to convert. This podcast will run through some of the main reasons why conversion rate optimization is so important which will show you why you should consider it today!

Category:Marketing -- posted at: 12:36pm EDT

Search engine optimization has proven itself to be a highly effective marketing tool, and because of its success a lot of businesses have hired individuals or companies to provide SEO services. One of the problems many business people run into when hiring these consultants is that they’re unsure of how to audit them. Like other marketing services, it’s incredibly important to audit your SEO company to ensure they’re providing you with the maximum return on investment, and that their efforts are being focused in the correct areas. As important as it is for the SEO company to understand your priorities as a business, you should want to learn theirs as well. Here are a few tips which can help you learn to successfully audit the SEO company that works for you

Category:Marketing -- posted at: 12:15pm EDT

In this blog article and podcast we are going to talk about the ROI of search engine optimization (known as SEO) versus the ROI of pay per click advertising (known as PPC). The goal of this blog article and podcast is to clearly show which has the better return on investment, and explain the compounding power of search engine optimization in a simple, easy to understand explanation.

Category:Marketing -- posted at: 8:55am EDT

In episode #15 we talk about the the importance of SEO, which stands for search engine optimization. In this episode will look at the benefits of doing SEO weekly on your website, the disadvantages of not conducting SEO, discuss what Google thinks about SEO and the consequences of ceasing to conduct SEO weekly on your site.

Category:Marketing -- posted at: 8:37am EDT

Google Algorithm updates impact your website rankings by moving your rankings lower if you are not doing what Google wants. If however, you are following Google's direction for how to provide web users with a better experience, Google will improve your your web pages rankings in search results. (Google's most recent update was the Mobile update, continue reading to learn more). Higher rankings means more traffic and if it is the right kind of traffic this should lead to higher sales and profits. There is a large list of factors that affect search engine rankings and this list is always changing as google makes more algorithm updates. Currently it appears the greatest factor that impacts rankings is the click through rates of your pages. In this article you can find and overview of all of the key factors currently used by Google to determine rankings. On this page there is also a podcast that discusses what is Google's search algorithm, what factors are currently included in the algorithm, what factors currently carry the most weight and what updates Google has made is the past to the algorigthm they use to determine search result rankings. If Google's search algorithm means nothing to you, this podcast is a great place to start. 

Category:Marketing -- posted at: 3:03pm EDT

In this podcast we discuss the top 3 tips we have for B2B Small Businesses the search engine optimization efforts. If you would like us to look after your SEO for contact us now to book a time to discuss. The top three tips we outline in detail are post new content reguarily, determine what keywords you want your website to rank for and ensure each page on your website has the proper meta data. 

Category:Marketing -- posted at: 8:43am EDT

In this podcast we discuss if search engine optimization is worth the money or not and how to properly calcuate the ROI return on investment for SEO or maketing methods of any kind. This podcast was inspired by an article on SEW titled "Is SEO Worth It In 2015?" In his podcast you won't find fancy words or things you don't understand. We break down everything into simple to understand business terms.

Category:Marketing -- posted at: 10:21am EDT

Listen to this podcast to quickly learn the answer to your question of what  is search engine optimization. (search engine optimization is also referred to as SEO). In this podcast we explain in very simple and layman terms what seo is, how it is done, our philosophy towards SEO, and what kind of return on investment you can expect from search engine optimization.

Category:Marketing -- posted at: 1:00pm EDT