The Sales and Marketing Podcast

Microsoft is one of the world's largest and most valuable companies and is repeatedly listed in Forbes top 100 companies in the world. So what is their marketing strategy and how can you use it to help grow your own business? Let's find out.

We all know that Google is the king of search engines, but they are also the king of marketing and yet you've probably never seen an ad for Google - that's because they don't use them. Instead Google uses a much more subtle but extremely effective marketing strategy. In today's podcast we're going to take a look at Google's marketing strategy and show you how you can use it in your own business.

The key to Amazon's marketing strategy revolves around making their customers happy. Has Amazon been successful in making their customers happy? Well for years, Amazon has placed in the top 10 of a University of Michigan customer satisfaction index for 225 of America's largest companies. That's a pretty impressive record. In today’s podcast we are going to take a closer look at how Amazon has been able to make their customers happy.

Apple is one of the most successful brands on the planet, Between 2004 and 2014 their revenue has grown from $8 billion to $180 billion, so taking a look at what their marketing strategy and seeing how you can use it in your business could really help your business grow too.

Two of the most common terms you'll come across in website marketing are impressions and conversions, but do you know what they actually refer to? In today's podcast we are going to take a look at the difference between an impression and a conversion and let you know how they can affect your marketing success.

Direct download: Impression_vs_Conversion.mp3
Category:Marketing -- posted at: 12:00pm EDT

Google Ads definitely dominate the paid advertising industry, however it isn't the only choice that you have. In today's podcast we're going to take a look at the top 6 Google Ads Alternatives that also can help you grow your business.

Direct download: Google_Ads_Alternatives.mp3
Category:Marketing -- posted at: 12:00pm EDT

Over the past several months, the team at Profitworks has been building results dashboards for small businesses using Google Data Studio. In today’s podcast, we are going to discuss the pros and cons of using Google Data Studio for your business’ key performance indicators dashboard.

Direct download: Google_data_studio.mp3
Category:Marketing -- posted at: 12:00pm EDT

Google is constantly updating and revising how it does its search rankings and this year is no different. In today’s podcast, you’ll find out how you can make sure that you are staying on top of your search engine optimization practices.

Direct download: Top_3_SEO_Trends_for_2020.mp3
Category:Marketing -- posted at: 9:42am EDT

Wondering if all of the investment going into your SEO strategy is worth it? It definitely is -- and although SEO takes patience, you'll see the return. In today's episode, we're talking about why SEO is worth waiting for.

Direct download: Why-it-is-worth-waiting-for-SEO-results-115.mp3
Category:Marketing -- posted at: 12:00pm EDT

Do you take a good, hard look at your team's marketing plan every so often? You should! In today's episode, we're sharing information on when it's important to review your marketing plan to set your business up for success.

Direct download: marketing_plan.mp3
Category:general -- posted at: 12:00pm EDT

Why is marketing so important, anyway? In today's episode, we're sharing some of the reasons why having a marketing strategy is essential to your sales growth and brand recognition. 

Direct download: why_marketing_is_important.mp3
Category:general -- posted at: 12:00pm EDT

When it comes to website traffic, Google Ads and Facebook Ads, what's the difference between an impression and a click? In today's episode, we're clarifying what each of these metrics mean for your KPIs.

Direct download: impressions_vs_clicks.mp3
Category:Marketing -- posted at: 12:00pm EDT

What is the secret to McDonald's marketing success? They use the 5 P's of marketing. Find out what the 5 P's of marketing are and how you too can use them to grow your sales.

Direct download: What_you_can_learn_from_Mcdonalds.mp3
Category:Marketing -- posted at: 8:00am EDT

Want to know what the hottest trends in marketing are for this year so you can make sure that you are getting the most out of your marketing investment? In today's podcast we'll take a look at the top 3 marketing trends for 2020.

Direct download: Top_3_Marketing_Trends_for_2020.mp3
Category:Marketing -- posted at: 8:00am EDT

SEO has an extremely high success rate and one of the best average long-term return on investments in today's market place versus other marketing channels/options. But why does it take so long to start getting results? This podcast will answer your question.

Direct download: Why-SEO-Takes-So-Long-113.mp3
Category:Marketing -- posted at: 8:00am EDT

In today’s episode, we’re talking about brand awareness — what it is — and the three top reasons why establish brand awareness is important for your business in 2020.

Direct download: Brand-Awareness-Podcast.m4a
Category:Marketing -- posted at: 1:22pm EDT

Should you be using email marketing as part of your business marketing plan? In today's podcast we'll give you 9 great reasons why.

Direct download: why_every_business_marketing_plan_should_include_email_marketing.mp3
Category:general -- posted at: 9:00am EDT

Will spending more on your sales department or on your marketing get you better results? In this podcast we explain how to get the answer to this question for your business and why it is important to know which will get you better results.

Understanding impressions is essential to driving more traffic to your website, and helping your website to product more leads. From organic impressions to paid advertising impressions this podcast will help you understand all aspects of digital marketing impressions.

Direct download: Whatisanimpressionindigitalmarke.mp3
Category:Marketing -- posted at: 12:06pm EDT

Google is one of the most powerful companies in the world... And they influence your marketing strategy more than you'd think. Wondering what changes are coming down the pipeline that you need to be aware of as a marketer in 2020? We're sharing our predictions in today's episode. 

Direct download: How-Google-Will-Change-Marketing.m4a
Category:general -- posted at: 5:25pm EDT

Learn why it is important to track marketing spend ROI, how doing this simple task will grow your sales faster and how to do it in a simple way.

Although they sound the same, the difference between cost per click, cost per impression and cost per engagement is much bigger than you think. In this episode, we explain each metric and the one you should prioritize. 

Direct download: cost-per-click-cost-per-engagement-cost-per-impression.m4a
Category:Marketing -- posted at: 12:00pm EDT

Learn why comparing to historical data and best in class benchmarks is important, the benefits of looking at the issue from multiple viewpoints to explain the whole story, and the importance of evaluating different measures of success.

Direct download: Sports_broadcasting1.mp3
Category:Marketing -- posted at: 12:00pm EDT