The Sales and Marketing Podcast

Nike is well known for having some of the best marketing strategies in the world. They work hard at their marketing and they invest a lot into it spending over 3 billion dollars a year. So what are Nike's marketing tactics and how can you use those tactics to help your own business? You'll find out in our podcast.


In this podcast we will continue on from our first podcast and outline 3 more strategies that Samsung has successfully used to grow to be largest tech business by revenue and the seventh most valuable brand in the world. In addition, we’ll let you know how you can use their strategies in your own business.


Samsung is the largest tech business by revenue and the seventh most valuable brand in the world. Their vast and impressive product line includes laptops, tablets, smartphones, TVs, cameras, Refrigerators, and other household appliances. Samsung used to struggle in the smartphone market, but now they are Apple's main competitor. How do they do it? In this first part of our two part series, we're going to take a closer look at Samsung's marketing strategy and see what ways you can use those strategies to help grow your own business.


Disney has become a massive conglomeration of movies, merchandise, franchises, parks and resorts that enjoys tens of billions of dollars in profit every year. so how do they do it? In today's podcast, we will take a look at the key marketing strategies of Disney and tell you how you can use those strategies to help grow your own business.


One of the most powerful and inspiring commercials of the 2020 Super Bowl was Microsoft's "Be the One" feature on Katie Sowers. In today's podcast we are going to take a look at this touching ad and see how you can use some of these strategies in your own marketing messaging.

Direct download: Super_Bowl_2020_Commercial_MIcrosoft_-_Katie_Sowers.mp3
Category:general -- posted at: 1:09pm EST

Super Bowl 2020 saw the first Porsche commercial since 1997; and it was a success. In today's podcast we'll take a closer look at the marketing messaging and strategy behind this iconic commercial and let you know how you can use these principles in your own business.

Direct download: Super_Bowl_2020_Commercial_Porsche_-_The_Heist.mp3
Category:Marketing -- posted at: 1:21pm EST

The Super Bowl is the most watched television event of the year and second only to the game itself is the popularity of its commercials. It's no wonder then why Hyundai has jumped on board the Super Bowl bandwagon for the last 11 straight years! So let's take a closer look at Hyundai's 2020 Super Bowl Commercial and see what we can learn that you could apply in your own business marketing strategy.

Direct download: Super_Bowl_2020_Commercial_Hyundai_-_Smaht_Pahk.mp3
Category:Marketing -- posted at: 1:16pm EST

Microsoft is one of the world's largest and most valuable companies and is repeatedly listed in Forbes top 100 companies in the world. So what is their marketing strategy and how can you use it to help grow your own business? Let's find out.


We all know that Google is the king of search engines, but they are also the king of marketing and yet you've probably never seen an ad for Google - that's because they don't use them. Instead Google uses a much more subtle but extremely effective marketing strategy. In today's podcast we're going to take a look at Google's marketing strategy and show you how you can use it in your own business.


The key to Amazon's marketing strategy revolves around making their customers happy. Has Amazon been successful in making their customers happy? Well for years, Amazon has placed in the top 10 of a University of Michigan customer satisfaction index for 225 of America's largest companies. That's a pretty impressive record. In today’s podcast we are going to take a closer look at how Amazon has been able to make their customers happy.


Apple is one of the most successful brands on the planet, Between 2004 and 2014 their revenue has grown from $8 billion to $180 billion, so taking a look at what their marketing strategy and seeing how you can use it in your business could really help your business grow too.


Two of the most common terms you'll come across in website marketing are impressions and conversions, but do you know what they actually refer to? In today's podcast we are going to take a look at the difference between an impression and a conversion and let you know how they can affect your marketing success.

Direct download: Impression_vs_Conversion.mp3
Category:Marketing -- posted at: 11:03am EST

Google Ads definitely dominate the paid advertising industry, however it isn't the only choice that you have. In today's podcast we're going to take a look at the top 6 Google Ads Alternatives that also can help you grow your business.

Direct download: Google_Ads_Alternatives.mp3
Category:Marketing -- posted at: 10:59am EST

Over the past several months, the team at Profitworks has been building results dashboards for small businesses using Google Data Studio. In today’s podcast, we are going to discuss the pros and cons of using Google Data Studio for your business’ key performance indicators dashboard.

Direct download: Google_data_studio.mp3
Category:Marketing -- posted at: 10:38am EST

Google is constantly updating and revising how it does its search rankings and this year is no different. In today’s podcast, you’ll find out how you can make sure that you are staying on top of your search engine optimization practices.

Direct download: Top_3_SEO_Trends_for_2020.mp3
Category:Marketing -- posted at: 9:42am EST

Wondering if all of the investment going into your SEO strategy is worth it? It definitely is -- and although SEO takes patience, you'll see the return. In today's episode, we're talking about why SEO is worth waiting for.

Direct download: Why-it-is-worth-waiting-for-SEO-results-115.mp3
Category:Marketing -- posted at: 9:36am EST

Do you take a good, hard look at your team's marketing plan every so often? You should! In today's episode, we're sharing information on when it's important to review your marketing plan to set your business up for success.

Direct download: marketing_plan.mp3
Category:general -- posted at: 9:27am EST

Why is marketing so important, anyway? In today's episode, we're sharing some of the reasons why having a marketing strategy is essential to your sales growth and brand recognition. 

Direct download: why_marketing_is_important.mp3
Category:general -- posted at: 9:12am EST

When it comes to website traffic, Google Ads and Facebook Ads, what's the difference between an impression and a click? In today's episode, we're clarifying what each of these metrics mean for your KPIs.

Direct download: impressions_vs_clicks.mp3
Category:Marketing -- posted at: 8:00am EST

What is the secret to McDonald's marketing success? They use the 5 P's of marketing. Find out what the 5 P's of marketing are and how you too can use them to grow your sales.

Direct download: What_you_can_learn_from_Mcdonalds.mp3
Category:Marketing -- posted at: 8:00am EST

Want to know what the hottest trends in marketing are for this year so you can make sure that you are getting the most out of your marketing investment? In today's podcast we'll take a look at the top 3 marketing trends for 2020.

Direct download: Top_3_Marketing_Trends_for_2020.mp3
Category:Marketing -- posted at: 8:00am EST

SEO has an extremely high success rate and one of the best average long-term return on investments in today's market place versus other marketing channels/options. But why does it take so long to start getting results? This podcast will answer your question.

Direct download: Why-SEO-Takes-So-Long-113.mp3
Category:Marketing -- posted at: 8:00am EST

In today’s episode, we’re talking about brand awareness — what it is — and the three top reasons why establish brand awareness is important for your business in 2020.

Direct download: Brand-Awareness-Podcast.m4a
Category:Marketing -- posted at: 1:22pm EST

Should you be using email marketing as part of your business marketing plan? In today's podcast we'll give you 9 great reasons why.

Direct download: why_every_business_marketing_plan_should_include_email_marketing.mp3
Category:general -- posted at: 9:00am EST

Will spending more on your sales department or on your marketing get you better results? In this podcast we explain how to get the answer to this question for your business and why it is important to know which will get you better results.


Understanding impressions is essential to driving more traffic to your website, and helping your website to product more leads. From organic impressions to paid advertising impressions this podcast will help you understand all aspects of digital marketing impressions.

Direct download: Whatisanimpressionindigitalmarke.mp3
Category:Marketing -- posted at: 12:06pm EST

Google is one of the most powerful companies in the world... And they influence your marketing strategy more than you'd think. Wondering what changes are coming down the pipeline that you need to be aware of as a marketer in 2020? We're sharing our predictions in today's episode. 

Direct download: How-Google-Will-Change-Marketing.m4a
Category:general -- posted at: 5:25pm EST

Learn why it is important to track marketing spend ROI, how doing this simple task will grow your sales faster and how to do it in a simple way.


Although they sound the same, the difference between cost per click, cost per impression and cost per engagement is much bigger than you think. In this episode, we explain each metric and the one you should prioritize. 

Direct download: cost-per-click-cost-per-engagement-cost-per-impression.m4a
Category:Marketing -- posted at: 12:00pm EST

Learn why comparing to historical data and best in class benchmarks is important, the benefits of looking at the issue from multiple viewpoints to explain the whole story, and the importance of evaluating different measures of success.

Direct download: Sports_broadcasting1.mp3
Category:Marketing -- posted at: 12:00pm EST

3 ways to evaluate new marking ideas, including break-even point vs. return on investment, recurring benefits vs. one-time return, and perceived value of your product.

Direct download: Evaluate_new_marketing_ideas.mp3
Category:Marketing -- posted at: 12:00pm EST

Wondering which marketing method has the best bang for your buck? We're breaking down the ROI of each in today's podcast.

Direct download: What-3_Marketing-Methods-Have-The-Best-Return-On-Investment-101.mp3
Category:general -- posted at: 12:30am EST

So, what is a good marketing ROI? Get the answer quick and easy by listening to this 60 second podcast episode.

Direct download: What-Is-A-Good-Marketing-Return-On-Investment-100.mp3
Category:general -- posted at: 12:00pm EST

Want to learn how Chick-Fil-A has grown to become the top chicken chain in the U.S.. and it the 8th largest U.S. restaurant chain? Find out in today's podcast as we take a closer look at their marketing message and show you how you can use it to grow your own business.

Direct download: Chik-fil-a.mp3
Category:Marketing -- posted at: 12:00pm EST

Knowing who your target audience is and figuring out what they want is an effective marketing tact. In today's podcast we're going to learn how Home Depot has used this strategy to make them so successful.

Direct download: Home_Depot.mp3
Category:Marketing -- posted at: 12:00pm EST

Knowing your marketing results metrics will help know where you're doing well, where you can improve, and how you can most effectively spend your marketing dollars.

Direct download: Marketing_results_metrics.mp3
Category:Marketing -- posted at: 4:00pm EST

Why it's best to focus on one specific goal, work on it until you achieve it, and reap the rewards for your business.

Direct download: Importance_of_1_goal1.mp3
Category:general -- posted at: 12:00pm EST

One of the best thing you can do for your business, is to turn your customers into superfans. In this podcast we talk about the 3 most important things you can do to turn your customers into raving fans.

Direct download: Profitworks-RavingFans-Podcast_1.mp3
Category:general -- posted at: 5:43pm EST

One of the easiest ways to gain marketing insights is to simply spend time listening to your customers. In today’s podcast, we are going to discuss Why It Is Important To Listen To Your Customers, how you can best go about doing so, and what can be gained from this valuable exercise.

Direct download: Customer_listening.mp3
Category:Marketing -- posted at: 2:05pm EST

37% of customers expect to get quick responses from businesses they are hoping to make a purchase from. Having a chatbot is key to your website's success--and in this episode, we're talking about how they can generate more leads for your website.

Direct download: Live-Chat-Can-Work-To-Increase-The-Leads.m4a
Category:Marketing -- posted at: 1:56pm EST

We're taking a look at some of the best holiday digital marketing strategies and unwrapping what makes them stand out.

Direct download: top-3-christmas-marketing-ideas.m4a
Category:Marketing -- posted at: 9:23am EST

Google Adwords is a complex program, and the cost of investing can depend on a number of different factors. In this podcast I walk you through the 2 main factors of Adwords cost, as well as give you tips on how you can lower this cost and optimize your Adwords campaign

Direct download: How_Much_Do_Google_Ads_Cost.mp3
Category:Marketing -- posted at: 6:34pm EST

Dove is my favorite company because they have done a great job at gaining my trust. In this podcast, we'll take a look at building trust with your customer and how you, like Dove can do that.

Direct download: dove_podcast.mp3
Category:Marketing -- posted at: 12:00pm EST

Google adwords can be an expensive investment, however, if done properly it can be an incredibly effective marketing tactic for your business. In this podcast I will walk you through the 3 things that make Google Adwords so expensive and discuss at what points it can generate a good return for you business.

Direct download: WhyGoogleAdwordsIsSoExpensiveWhe.mp3
Category:Marketing -- posted at: 9:18am EST

Tim Hortons is one of the most influential brands in Canada. How did they get there? With purpose driven marketing. In today's podcast we'll take a look at what purpose driven marketing is and how Tim Horton's has used it to help them be so successful.

Direct download: Tim_Hortons_marketing_message_podcast.mp3
Category:Marketing -- posted at: 2:01pm EST

Wondering if you can get by without investing into your business' brand? In this podcast we highlight three of the key reasons why branding is critical for your financial success as a business. 

Direct download: Why-Is-Branding-Important-To-Revenue-Growth.m4a
Category:Marketing -- posted at: 12:00pm EST

For any modern business, having a strong online presence is critical for long-term success. In this episode we're sharing 6 key things you can do to improve online presence successfully.

Direct download: What-You-Need-To-Do-To-Improve-Your-Online-Presence-88.mp3
Category:general -- posted at: 12:00pm EST

Wondering if you're working with an SEO company that can be trusted? We're sharing some of our top things to look for in SEO company and clarifying common misconceptions so that you don't get burned.

Direct download: SEO-Is-Snake-Oil-85.mp3
Category:Marketing -- posted at: 1:28pm EST

The fastest growing company in Canada is Article.com which has grown 24,182% over the last 5 years to roughly $120 million in revenue as of mid 2019. The key things it does that has allowed it to grow so fast 1. It sells online, 2. It uses magazine quality images in its marketing, 3. It solicits stories from their customers and post the quotes directly in their Facebook posts with an image, 4. They use retargeting ads, 5. They post images daily to Instagram and Facebook showcasing their products, 6. They solicit peer-to-peer sharing asking customers to post a picture of their purchase on Facebook and Instagram.


Sources:
https://www.canadianbusiness.com/lists-and-rankings/growth-500/how-article-shook-up-a-staid-industry-to-become-canadas-fastest-growing-company/


https://www.canadianbusiness.com/lists-and-rankings/growth-500/2019-ranking-g500/

 


Ever wonder how Apple is so effective, their copywriting plays a major role into their success. In this podcast we'll outline 16 of the copywriting strategies that Apple uses in their marketing to help your business grow exponentially!

Direct download: Apple_copywriting_podcast.mp3
Category:Marketing -- posted at: 12:00pm EST

We looked at the 3 fastest growing companies of all time, to look and see what they had in common. These three companies (Groupon, Priceline and Amazon) are the companies that took the shortest amount of time to reach 1 billion in revenue. Take a listen to our quick 3 minute podcast to learn what we've discovered are the 3 common qualities of companies which have been the fastest growing every in history.

Direct download: What-the-3-fastest-growing-companies-in-history-have-in-common.mp3
Category:Marketing -- posted at: 12:00am EST

In this podcast we look at the top 3 things that Tim Horton's does to make them one of the most successful restaurants in Canada. From sharing their love of hockey to emotional connection, this podcast will help you understand how you can invest in marketing as powerful as Tim Horton's.

Direct download: Tim_Hortons_Marketing_Messaging.mp3
Category:Marketing -- posted at: 12:00am EST

There are a lot of tools out there to help track ROI, but which is the best? In this podcast we're going to discuss the importance of a marketing dashboard, as well as three reasons why you should have one.

Direct download: The_1_Tool_You_Need_to_Be_Using_to_Track_Your_Marketing_ROI.mp3
Category:Marketing -- posted at: 12:00am EST

What marketing mix will get your company the best results? What marketing mix gets the best return on investment? What marketing mix is most likely to be successful? Have your questions answered in this short 5 minute podcast. 

Direct download: What-Marketing-Mix-Is-The-Best-77.mp3
Category:Marketing -- posted at: 9:11am EST

Having an awareness of what your competition is doing to market their product or service can help you refine your own strategy. In this podcast, we'll show you how to use Facebook's Page Transparency tool to keep an eye on your competitors and get a leg up on your own marketing strategy.

Direct download: How-To-See-What-Competitors-Are-Doing-On-Facebook.mp3
Category:Marketing -- posted at: 3:14pm EST

Some business owners don't review their website's metrics at all, but we've found that it's incredibly important to review these metrics on a weekly basis. In this podcast we'll explain why it's important to review these metrics, and which 3 metrics you should be reviewing weekly.

Direct download: Weekly_metrics.mp3
Category:Marketing -- posted at: 12:00am EST

Wondering how much you should be investing in the marketing for your family run privately owned business? This podcast will answer your question. It outlines what % of revenue the average business with under $25 million invests in marketing. This podcast explains why it is important to look at your marketing as an investment and not a cost. If you are looking at your marketing expenditures as a cost, it is negatively affecting your business in a way you probably don't even realize of see. Listen to the podcast to find out what this negative effect is.

Direct download: How-Much-Should-I-Invest-In-Marketing-74.mp3
Category:Marketing -- posted at: 10:30am EST

Marketing copywriting can be one of the most effective tools to help you generate more leads for your business. But marketing copywriting is about so much more than just quality writing. Learn more in this podcast!

Direct download: marketing_copywriting.mp3
Category:Marketing -- posted at: 7:32am EST

SEO is most definitely worth the wait, but how long will it take and what kind of returns can you expect? What can you expect from other methods of digital marketing. We answer all of these questions and more in this podcast.

Direct download: Is-SEO-Worth-The-Wait-73.mp3
Category:Marketing -- posted at: 8:14am EST

SEO is not a quick fix option, but long term, it's the best option for driving traffic and achieving more sales from your website. There are also a number of factors that can effect the speed at which you see results, and we will cover them and more in this podcast.

Direct download: How-Long-Does_It-Take-To-See-SEO-Results.mp3
Category:Marketing -- posted at: 8:01am EST

There are 3 very specific things you can do to help your business gain valuable market insights, particularly when it comes to your business website. Listen to this podcast to learn more about these 3 things!

Direct download: In_tune_with_what_market_wants1.mp3
Category:Marketing -- posted at: 6:57am EST

Looking to increase the traffic to your website in only a few minutes? Paying attention to your website pages meta tag titles and descriptions can have a huge impact on your traffic. Let us tell you how!

Direct download: meta_tag_testing_edited_1.mp3
Category:Marketing -- posted at: 6:51am EST

Failing to capture any leads on your homepage? This podcast will walk you through the 3 major factors of your homepage that can help to increase traffic to your website, which results in powerful leads.

Direct download: 3_Things_You_Need_On_Your_Homepage.mp3
Category:Marketing -- posted at: 8:11am EST

In this podcast we walk you through how your business can start drawing in more organic leads, without even needing a sales team to generate them for you!

Direct download: What-Is-The-Best-Way-To-Get-Leads-And-Why.mp3
Category:Marketing -- posted at: 7:54am EST

In this podcast we will walk you through why it's important to have your business show up at the top of Google or Bing, and how you can help your business website rise to the top of Google's rankings (even against larger businesses!).

Direct download: How-To-Know-What-Will-Work-To-Have-Your-Business-Show-Up-Online-67.mp3
Category:Marketing -- posted at: 7:50am EST

In this podcast we're going to discuss the way that Google is changing how Businesses are found online, and what metrics are most important for ensuring that your business is found on the top of Google's search engine.

Direct download: How-Google-Is-Changing-How-Businesses-Are-Found-Online-66.mp3
Category:Marketing -- posted at: 7:44am EST

There are a few ways that you can increase your businesses revenue. In today's Podcast we're going to walk you through how you can increase your businesses revenue by 10x!

Direct download: The-Number-One-Thing-You-Need-To-Do-To-10x-Your-Revenue-65.mp3
Category:Marketing -- posted at: 7:40am EST

There are a few ways to increase your sales, but we've found that one has the most significant impact. In this podcast we'll discuss this "One thing" and how you can implement it into your business today!

Direct download: The-One-Thing-You-Cant-Grow-Sales-Faster-Without-Itt-64.mp3
Category:Marketing -- posted at: 7:34am EST

In our prospecting work we've found that there is one specific simple action that can have a huge impact on your sales growth. It's worked incredibly well for us and we think it will work well for you too!

Direct download: Simpilest-Thing-That-Can-Have-The-Biggest-Impact-On-Growing-Revene.mp3
Category:Marketing -- posted at: 11:55am EST

We always see small business you consider SEO services a little too early, and more often than not way too late. So when is the proper time for a company to consider SEO services? We will cover all of that in this podcast.

Direct download: when-a-company-should-consider-doing-SEO.mp3
Category:Marketing -- posted at: 11:50am EST

There is 1 thing that we've found is the most effective tool when looking to grow your revenue faster than ever before. And no, it's not a marketing tool! You'll have to listen to find out what it is.


In this podcast we will show you what is the most important for growing your sales between these 3: monitoring your competition, monitoring what you are doing internally, or monitoring your customers and the needs and desires in the market. We'll outline why it is the most important and let you know why the other two fall short.

Direct download: Compeitition-vs-Internal-vs-Customer-Monitoring.mp3
Category:Marketing -- posted at: 9:45am EST

In this podcast we take a look at the Marketing Rule Of 7, what it is, how you can use it to grow your revenue faster, and give some practical examples of how you can use the rule of 7 today to start improving your business.

Direct download: The-Marketing-Rule-Of-7.mp3
Category:Marketing -- posted at: 7:37am EST

Among all of our clients, we have noticed some consistent trends among the the ones that are growing at a fast rate (over 20% revenue growth per year). Take a listen to our quick 3 minute podcast to learn what we've discovered are the 3 common qualities of companies which are growing at significant rates.

Direct download: 3-Common-Things-Fast-Growing-Companies-Do.mp3
Category:general -- posted at: 9:05am EST

In this blog article and podcast we discuss

  • What marketing channels Bridesmade.ca has all tried
  • Which of these marketing channels have been the least effective at driving sales
  • Which of these channels have been the most effective at driving sales
  • The keys to being successful when using Facebook Ads
  • Tips for how to make trade shows more effective and drive a positive return on investment
  • What they learned about picking a name and a domain
  • What they have learned about obtaining sales growth in their first 3 years in business

Ask us how you can use Facebook to drive sales for your business or any marketing related question you have by clicking here

Category:general -- posted at: 12:50pm EST

Great companies are market leaders. Amazon, Apple, Coca-Cola, and Snapchat are examples that all lead their industry. What makes them great is a combination of people, strategy, execution, and purpose. Small and Medium-sized Enterprises (SMEs) must identify 3 priorities in each area of people, strategy, execution, and purpose. In the people category, these companies leverage individuals who see their jobs as an integrated role, strategy allows companies to go places they've never been before, and purpose enables organizations to be connected to something bigger than their products and services. Yet one theme we find with each of these great market leaders is that almost all have a strategic partnership with marketing agencies. For companies looking to take market leadership, work to refine what your company is great at along with developing a unique corporate mission that goes beyond great products and services. In this article, we look at which qualities make a market leader. With one insightful example after another from companies that are market leaders, we identify strategies for how your organization can become the market leader, the benefits of being a market leader, and how you can get the help to get there.

Category:Marketing -- posted at: 9:16am EST

About 94% of the first page results clicks are for SEO versus 6% PPC while users have a bias for only reading less information across the screen as they move down the search listings based on the F pattern eye-scanning behaviour of Google users. This article provides a deep dive into available data on search distribution. Readers will understand how clicks are distributed when it comes to search results layout, search rankings, and also distribution for local SEO. This article is paired with a companion podcast in which we discuss the differences in click distributions between SEO (Organic or Search Engine Optimization) and PPC (Pay Per Click Ads).  Feel free to send us and email to discuss if our services would be a good fit for your business.

Category:general -- posted at: 2:59pm EST

Every business should use email marketing because it has a high return on investment, it is easy to do, it is low cost and it creates high quality leads. Imagine you're a small business that's looking to create more sales through a form of digital marketing. On one hand, your could invest your time and money into social media marketing which could result in a return of $12 for every $1 spent, or you could invest your time and money into email marketing which averages around a $40 return for every $1 spent. Now, where would you prefer to spend your time and money? In this podcast, we're going to walk you through what email marketing is, why you should be investing in it, how it works, and we'll provide you with a ton of tips to help you get started!

Category:Marketing -- posted at: 4:25pm EST

In our opinion (and the opinion of other experts) email marketing remains one of the highest returning marketing options available. But like Martin Zhel stated in his article on mailmunch.com, "Email marketing and social media marketing are like apples and oranges", so while we can compare their numbers it's always important to remember that every business is different and the effectiveness of a marketing method can depend greatly on the context it is implemented in. In this blog article and podcast, we're going to compare and contrast Email Marketing with Social Media marketing to help you decide which may be the best option for you! 

Profitworks provides Email Marketing services which is one of the highest average ROI marketing mediums available to businesses. If you're looking to make a marketing plan for the first time check out our FREE marketing template. Click here to check it out now!

Category:Marketing -- posted at: 5:46pm EST

In this podcast, we're going to discuss some of our favorite email marketing ideas that are sure to provide you with a lot of leads and conversions. Email marketing is considered one of the most effective methods of digital marketing but it needs to be done correctly and creatively in order to see optimal results.

Category:Marketing -- posted at: 8:05pm EST

You could be missing out on up to 62% of your market if you are not ranking well in search engines like Google. How do you rank higher though? To do this you need to know what google looks at to determine what pages ranks where. This is hard to know for sure as Google never shares this information exactly. We have a pretty good estimate though. What we believe are the top 10 factors Google uses to determine where pages rank in search engine results are as follows: content quality, number of total backlinks, RankBrian, click through rate, relevant terms in the content of the page, # of social media shares, domain search visibility, number of referring domains, content freshness and length of URL. The learn how we came to this conclusion and what data we used continue reading this article.

Category:general -- posted at: 9:19am EST

Business owners may be surprised to find that SEO usually generates 275% in ROI or an additional $2.75 in profit for every $1.00 spent. Profitworks provides customers with a sustainable strategy to increase their website traffic and sales. This article is paired with a companion podcast in which we discuss the difference of SEO (Search Engine Optimization / Organic) and PPC (Pay Per Click / Paid) advertising. First things first, we explain what organic search and paid search are in simple easy to understand terms and how each are utilized by businesses to marketing their products and services. The podcast concludes with determine whether search or paid search delivers a better return on your marketing spend dollar. After listening to the podcast and reading this article you determine that your business needs help understanding online marketing feel free to send us and email to discuss if our services would be a good fit for your business.

Category:Marketing -- posted at: 1:50pm EST

Everyone who runs a website wants to know how Google determines which pages rise to the top of their search engine. In this podcast, we're going to discuss how Google's ranking factors work, how we determine what their ranking factors are, and share with you some of the ranking factors that we've discovered over our years as an SEO company.

Direct download: Episode_37.mp3
Category:Marketing -- posted at: 1:23pm EST

In this blog article and podcast, we're going to give you our 5 "60 second or less" tips that will help you to find the best marketing company for you. We understand that choosing the right marketing company to work with can be stressful so these tips should help to make the process a little easier. Profitworks Inc. is an expert in the field of Search Engine Optimization and Email Marketing, which is one of the highest average ROI marketing mediums available to businesses. If you're looking to make a marketing plan for the first time check out our FREE marketing template. Click here to check it out now!

Direct download: Episode_36.mp3
Category:Marketing -- posted at: 10:50am EST

In this podcast we talk about the reasons why page linking is important to increasing Google search result ranking, what are some trends in how page linking is influencing search results, and tips on how to effectively use linking as a lever to propel your page into top ranking gear. Though linking is but one of the many factors in Google page rankings, we help clients use the right approaches in growing their business through page ranking optimizations, see here to contact us or to get a free review for your site. Profitworks Small Business Services provides website search engine optimization and website conversion optimization services which win more customers for our customers.

Direct download: The_Sales_and_Marketing_ROI_Podcast_Episode_39.mp3
Category:Marketing -- posted at: 10:56am EST

This podcast will provide stats on the significance of longtail keywords versus head keywords along with lessons learned from online case studies that were conducted so you can quickly make use of this powerful insight for your business.

If you would like an audit of your search engine optimization or social media activities, contact us to book an appointment to discuss. Here at Profitworks we offer SEO services, Email Marketing Services and Social Media services to help grow your business and increase your revenue. If you are not familiar with any of the terms referenced in this article, scroll down to the bottom of the article where you can find detailed descriptions explaining each term. 

Direct download: Episode_35.mp3
Category:Marketing -- posted at: 11:38am EST

In this blog article and podcast, we're going to show you our list of the 25 best marketing ideas that can help to give your marketing plan a major boost . Some of the top 25 include creating relevant content for your website, marketing through contests, investing in email marketing and others. These marketing ideas are a great option for anyone looking to build a marketing plan for a first time, or for anyone looking to improve their current marketing plan. Profitworks Inc. is an expert in the field of Search Engine Optimization and Email Marketing, which is one of the highest average ROI marketing mediums available to businesses. If you're looking to make a marketing plan for the first time check out our FREE marketing template. Click here to check it out now!

Direct download: Sales-Marketing-ROI-Podcast-Episode-34.mp3
Category:Marketing -- posted at: 10:28am EST

In this podcast, we are going to talk about some of the best marketing blogs that you can find on the internet. There is a ton of information out there on marketing so we thought it would be nice to have some of the top blogs available in one place. The 50 articles we mention here should help to give you a solid marketing foundation whether you're only just beginning to learn about marketing or you're a seasoned veteran. Profitworks Inc. is an expert in the field of Email Marketing which is one of the highest average ROI marketing mediums available to businesses. We also engage in SEO marketing. Contact them now to learn more!

Direct download: Sales-Marketing-ROI-Podcast-Episode-33.mp3
Category:general -- posted at: 12:15pm EST

In this podcast, we are going to talk about why email marketing services have such a good return on investment. We'll discuss the philosophy behind why email marketing continues to generate a good return on investment and give you some tips on how you can optimize your email marketing to generate even more revenue. Profitworks Inc. is an expert in the field of Email Marketing which is one of the highest average ROI marketing mediums available to businesses. Contact them now to learn more!

Direct download: Sales-Marketing-ROI-Podcast-Episode-32.mp3
Category:general -- posted at: 4:02pm EST

In this podcast, we are going to talk about some of the good, bad and ugly articles that are based on direct email marketing. When you're looking for tips to help you come up with effective marketing emails there is a ton of information available. Some of this information is excellent, but others may provide you with poor information that could actually hurt your conversion rates. The 6 articles we mention in this article should help to give you a solid foundation of what makes an effective marketing email, and should help to give you some ideas of what to avoid. Profitworks Inc. is an expert in the field of Email Marketing which is one of the highest average ROI marketing mediums available to businesses. Contact them now to learn more!

Direct download: Sales-Marketing-ROI-Podcast-Episode-28.mp3
Category:general -- posted at: 2:40pm EST

In this podcast we are going to talk about some of the best email marketing case studies out there. Email marketing has shown time and time again to be one of the most dependable marketing methods for small to medium sized businesses. It's been proven as a constant provider of a high return on investment despite competition from other outlets such as social media marketing. These five case studies will help to show that email marketing is alive and well, and should be included in the marketing plan of every business. Profitworks Inc. is an expert in the field of email marketing which has one of the highest ROI's of any marketing type. Contact them now to learn more!

Category:general -- posted at: 10:44pm EST

In this blog article and podcast, we are going to talk about some of the best marketing articles that focus on the topic of ROI or return on investment. Return on investment is a popular metric that is used to measure the efficiency of different investments. It's also a great way to compare different marketing tactics and marketing mediums to determine which is delivering better results for your companies bottom line. The 5 articles we mention in this article should help to give you a solid foundation and understanding of ROI and how it relates to marketing. Profitworks Inc. is an expert in the field of Search Engine Optimization and Email Marketing which are two of the highest average ROI marketing mediums available to businesses. Contact them now to learn more!

Category:general -- posted at: 10:44am EST

In this podcast we are going to talk about the benefits of working with an email marketing experts. A lot of businesses want to do their email marketing themselves to avoid any extra costs, but in doing so you may lose some of the potential benefits that can come as a result. If you want to get the most out of your email marketing you'll want to work with an expert that understands the most effective methods for creating a top of the line email. Profitworks Inc. is an expert in the email marketing field. Contact them now to learn more!

Category:general -- posted at: 12:35pm EST

This podcast and video is a seminar we held recently titled "Thing You Can Do Today To Get More Sales From Your Website". The goal of the seminar was to provide business owners and marketing managers items they can implment on their website on their own with minimal time to increase the sales they get from their websites. In the seminar we did review a few websites of the attendees' but we have removed this section to not leak any confidential competitive information of the attendees. If you would like a digital copy of the presentation slides or you would like a free review of your website to see what could be done to increase the sales from your website just contact us

 

Category:general -- posted at: 5:53pm EST

The top marketing channels for the best percentage of high quality leads are trade shows, events, email marketing and referral/advocate marketing. When you look at which methods also have the best return on investment the best methods are referral/advocate marketing, email marketing, events and search engine optimization. Marketing can be done through a wide range of channels/methods and various tactics for each channel that will all yield different results based off of many different factors. This article will provide insights into which marketing channels/methods that are on average the best. The information in this article is based on Profitworks' experience providing marketing services to our clients, as well as various third-party studies that have been done on the effectiveness of marketing channels.

Category:general -- posted at: 4:52pm EST

In this podcast we have the pleasure of interviewing Professor David Rose, from the University of Waterloo and the Conrad BETC who lecturers in the MBET program. In the interview, Professor Rose comments on what exactly an entrepreneur is, who can be an entrepreneur, what are the determining factors to whether a business will be successful or not, advice on the marketing of new business ventures and advice for where to start if someone is looking to begin a new business venture. At the very end of the podcast he gives some great advice for all business owners and managers looking to be successful. Be sure to listen all the way to the end to hear this great advice. 

Category:general -- posted at: 7:40am EST

In this blog article and podcast we are going to talk the return on investment from different marketing methods. We will discuss the industry ROI averages for different methods and give a conclusion on which method has the best ROI. In the blog article you can also find graphs that give a visual display of this information. 

Category:general -- posted at: 7:37am EST

In this blog article and podcast we are going to talk about how to measure the effectiveness of your search engine optimization. We will discuss what goal you should be tracking, how to evaluate your website compared to the competition and how to measure the sales performance or your website. If you would like to see how your website traffic compares to your top competitors you can click here and we will send you back a report free of charge. Click here if you are interested. 

 

Category:general -- posted at: 11:52am EST

In this blog article we are going to discuss the ROI that can be gained from website videos and use several hypothetical examples to explore the topic. The article will go through how to measure success, ROI calculation, what your video should have, why videos are important, examples and lastly a conclusion about different video types. 

Category:Marketing -- posted at: 11:12am EST

In this podcast we have the pleasure of interviewing Jerome Katz, Professor Of Entrepreneurship at Saint Louis University. In the interview Professor Katz comments on what are the key things to be a successful entrepreneur, trends in small business today, information on what marketing methods have the best ROI for entrepreneurs and tips on hiring your first employees. The single most important factor to entrepreneur success as seen in his research and experience is not having a great idea. Instead the single most important factor is having customers in hand that have a problem, which you can solve for them. Listen to the podcast below to hear specifically what he means in more detail and all of the other advice and tips he provides. 

Category:general -- posted at: 12:15pm EST