sales2marketing4roi's podcast (marketing)

Categories

general
Marketing

Archives

2017
March
January

2016
December
November
October
September
August
June
March
February
January

2015
December
November
October
September
August
July
June
May
April
March
January

2014
October
August
July
June
April
March
February

September 2017
S M T W T F S
     
          1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30

Syndication

In this blog article we are going to discuss the ROI that can be gained from website videos and use several hypothetical examples to explore the topic. The article will go through how to measure success, ROI calculation, what your video should have, why videos are important, examples and lastly a conclusion about different video types. 

Direct download: Profitworks-Sales-and-Marketing-ROI-Podcast-Episode-22.mp3
Category:Marketing -- posted at: 11:12am EDT

In this blog article and podcast, we are going to talk about the social media marketing services versus SEO marketing services. The primary goal of this content is to explain the top reasons to spend a marketing budget on SEO instead of social media. 

Direct download: Profitwoks-Sales-and-Marketing-ROI-Podcast-Espisode-19.mp3
Category:Marketing -- posted at: 2:46pm EDT

Improving your website conversion rate means more people are taking actions that you would want them to take. This could mean an increase in email addresses provided, leads for sales or even direct sales from the website. Overall improving your website’s conversion rate can only mean good things for your business, but the few direct results seen above are just the end means of the process. There are plenty of reasons why a website’s conversion rate is important and that’s why it’s incredibly important to constantly optimize your website’s ability to convert. This podcast will run through some of the main reasons why conversion rate optimization is so important which will show you why you should consider it today!

Direct download: Sales-Marketing-ROI-Podcast-18.mp3
Category:Marketing -- posted at: 12:36pm EDT

Search engine optimization has proven itself to be a highly effective marketing tool, and because of its success a lot of businesses have hired individuals or companies to provide SEO services. One of the problems many business people run into when hiring these consultants is that they’re unsure of how to audit them. Like other marketing services, it’s incredibly important to audit your SEO company to ensure they’re providing you with the maximum return on investment, and that their efforts are being focused in the correct areas. As important as it is for the SEO company to understand your priorities as a business, you should want to learn theirs as well. Here are a few tips which can help you learn to successfully audit the SEO company that works for you

Direct download: Sales-Marketing-ROI-Podcast-17.mp3
Category:Marketing -- posted at: 12:15pm EDT

In this blog article and podcast we are going to talk about the ROI of search engine optimization (known as SEO) versus the ROI of pay per click advertising (known as PPC). The goal of this blog article and podcast is to clearly show which has the better return on investment, and explain the compounding power of search engine optimization in a simple, easy to understand explanation.

Direct download: sales-marketing-roi-podcast-16.mp3
Category:Marketing -- posted at: 8:55am EDT

In episode #15 we talk about the the importance of SEO, which stands for search engine optimization. In this episode will look at the benefits of doing SEO weekly on your website, the disadvantages of not conducting SEO, discuss what Google thinks about SEO and the consequences of ceasing to conduct SEO weekly on your site.

Direct download: sales-marketing-roi-podcast-15.mp3
Category:Marketing -- posted at: 8:37am EDT

Google Algorithm updates impact your website rankings by moving your rankings lower if you are not doing what Google wants. If however, you are following Google's direction for how to provide web users with a better experience, Google will improve your your web pages rankings in search results. (Google's most recent update was the Mobile update, continue reading to learn more). Higher rankings means more traffic and if it is the right kind of traffic this should lead to higher sales and profits. There is a large list of factors that affect search engine rankings and this list is always changing as google makes more algorithm updates. Currently it appears the greatest factor that impacts rankings is the click through rates of your pages. In this article you can find and overview of all of the key factors currently used by Google to determine rankings. On this page there is also a podcast that discusses what is Google's search algorithm, what factors are currently included in the algorithm, what factors currently carry the most weight and what updates Google has made is the past to the algorigthm they use to determine search result rankings. If Google's search algorithm means nothing to you, this podcast is a great place to start. 

Direct download: sales-marketing-roi-podcast-13.mp3
Category:Marketing -- posted at: 3:03pm EDT

In this podcast we discuss the top 3 tips we have for B2B Small Businesses the search engine optimization efforts. If you would like us to look after your SEO for contact us now to book a time to discuss. The top three tips we outline in detail are post new content reguarily, determine what keywords you want your website to rank for and ensure each page on your website has the proper meta data. 

Direct download: sales-marketing-roi-podcast-12.mp3
Category:Marketing -- posted at: 8:43am EDT

In this podcast we discuss if search engine optimization is worth the money or not and how to properly calcuate the ROI return on investment for SEO or maketing methods of any kind. This podcast was inspired by an article on SEW titled "Is SEO Worth It In 2015?" In his podcast you won't find fancy words or things you don't understand. We break down everything into simple to understand business terms.

Direct download: sales-marketing-roi-podcast-9.mp3
Category:Marketing -- posted at: 10:21am EDT

Listen to this podcast to quickly learn the answer to your question of what  is search engine optimization. (search engine optimization is also referred to as SEO). In this podcast we explain in very simple and layman terms what seo is, how it is done, our philosophy towards SEO, and what kind of return on investment you can expect from search engine optimization.

Direct download: sales-marketing-roi-podcast-8.mp3
Category:Marketing -- posted at: 1:00pm EDT