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Great companies are market leaders. Amazon, Apple, Coca-Cola, and Snapchat are examples that all lead their industry. What makes them great is a combination of people, strategy, execution, and purpose. Small and Medium-sized Enterprises (SMEs) must identify 3 priorities in each area of people, strategy, execution, and purpose. In the people category, these companies leverage individuals who see their jobs as an integrated role, strategy allows companies to go places they've never been before, and purpose enables organizations to be connected to something bigger than their products and services. Yet one theme we find with each of these great market leaders is that almost all have a strategic partnership with marketing agencies. For companies looking to take market leadership, work to refine what your company is great at along with developing a unique corporate mission that goes beyond great products and services. In this article, we look at which qualities make a market leader. With one insightful example after another from companies that are market leaders, we identify strategies for how your organization can become the market leader, the benefits of being a market leader, and how you can get the help to get there.

Direct download: Episode_49.mp3
Category:Marketing -- posted at: 9:16am EDT

About 94% of the first page results clicks are for SEO versus 6% PPC while users have a bias for only reading less information across the screen as they move down the search listings based on the F pattern eye-scanning behaviour of Google users. This article provides a deep dive into available data on search distribution. Readers will understand how clicks are distributed when it comes to search results layout, search rankings, and also distribution for local SEO. This article is paired with a companion podcast in which we discuss the differences in click distributions between SEO (Organic or Search Engine Optimization) and PPC (Pay Per Click Ads).  Feel free to send us and email to discuss if our services would be a good fit for your business.

Direct download: The_Sales_and_Marketing_ROI_Podcast_Episode_48.mp3
Category:general -- posted at: 2:59pm EDT

Every business should use email marketing because it has a high return on investment, it is easy to do, it is low cost and it creates high quality leads. Imagine you're a small business that's looking to create more sales through a form of digital marketing. On one hand, your could invest your time and money into social media marketing which could result in a return of $12 for every $1 spent, or you could invest your time and money into email marketing which averages around a $40 return for every $1 spent. Now, where would you prefer to spend your time and money? In this podcast, we're going to walk you through what email marketing is, why you should be investing in it, how it works, and we'll provide you with a ton of tips to help you get started!

Direct download: Episode_43.mp3
Category:Marketing -- posted at: 4:25pm EDT

In our opinion (and the opinion of other experts) email marketing remains one of the highest returning marketing options available. But like Martin Zhel stated in his article on mailmunch.com, "Email marketing and social media marketing are like apples and oranges", so while we can compare their numbers it's always important to remember that every business is different and the effectiveness of a marketing method can depend greatly on the context it is implemented in. In this blog article and podcast, we're going to compare and contrast Email Marketing with Social Media marketing to help you decide which may be the best option for you! 

Profitworks provides Email Marketing services which is one of the highest average ROI marketing mediums available to businesses. If you're looking to make a marketing plan for the first time check out our FREE marketing template. Click here to check it out now!

Direct download: Episode_40.mp3
Category:Marketing -- posted at: 5:46pm EDT

In this podcast, we're going to discuss some of our favorite email marketing ideas that are sure to provide you with a lot of leads and conversions. Email marketing is considered one of the most effective methods of digital marketing but it needs to be done correctly and creatively in order to see optimal results.

Direct download: Episode_38.mp3
Category:Marketing -- posted at: 8:05pm EDT

You could be missing out on up to 62% of your market if you are not ranking well in search engines like Google. How do you rank higher though? To do this you need to know what google looks at to determine what pages ranks where. This is hard to know for sure as Google never shares this information exactly. We have a pretty good estimate though. What we believe are the top 10 factors Google uses to determine where pages rank in search engine results are as follows: content quality, number of total backlinks, RankBrian, click through rate, relevant terms in the content of the page, # of social media shares, domain search visibility, number of referring domains, content freshness and length of URL. The learn how we came to this conclusion and what data we used continue reading this article.

Direct download: Profitwoks-Sales-and-Marketing-ROI-Podcast-Espisode-46.mp3
Category:general -- posted at: 9:19am EDT

Business owners may be surprised to find that SEO usually generates 275% in ROI or an additional $2.75 in profit for every $1.00 spent. Profitworks provides customers with a sustainable strategy to increase their website traffic and sales. This article is paired with a companion podcast in which we discuss the difference of SEO (Search Engine Optimization / Organic) and PPC (Pay Per Click / Paid) advertising. First things first, we explain what organic search and paid search are in simple easy to understand terms and how each are utilized by businesses to marketing their products and services. The podcast concludes with determine whether search or paid search delivers a better return on your marketing spend dollar. After listening to the podcast and reading this article you determine that your business needs help understanding online marketing feel free to send us and email to discuss if our services would be a good fit for your business.

Direct download: The_Sales_and_Marketing_ROI_Podcast_Episode_44.mp3
Category:Marketing -- posted at: 1:50pm EDT

Everyone who runs a website wants to know how Google determines which pages rise to the top of their search engine. In this podcast, we're going to discuss how Google's ranking factors work, how we determine what their ranking factors are, and share with you some of the ranking factors that we've discovered over our years as an SEO company.

Direct download: Episode_37.mp3
Category:Marketing -- posted at: 1:23pm EDT

In this blog article and podcast, we're going to give you our 5 "60 second or less" tips that will help you to find the best marketing company for you. We understand that choosing the right marketing company to work with can be stressful so these tips should help to make the process a little easier. Profitworks Inc. is an expert in the field of Search Engine Optimization and Email Marketing, which is one of the highest average ROI marketing mediums available to businesses. If you're looking to make a marketing plan for the first time check out our FREE marketing template. Click here to check it out now!

Direct download: Episode_36.mp3
Category:Marketing -- posted at: 10:50am EDT

In this podcast we talk about the reasons why page linking is important to increasing Google search result ranking, what are some trends in how page linking is influencing search results, and tips on how to effectively use linking as a lever to propel your page into top ranking gear. Though linking is but one of the many factors in Google page rankings, we help clients use the right approaches in growing their business through page ranking optimizations, see here to contact us or to get a free review for your site. Profitworks Small Business Services provides website search engine optimization and website conversion optimization services which win more customers for our customers.

Direct download: The_Sales_and_Marketing_ROI_Podcast_Episode_39.mp3
Category:Marketing -- posted at: 10:56am EDT