The Sales and Marketing Podcast

In part 2 of our 3 part series on why having a great website is so important we'll look at 3 more great reasons why it is vital to have a website if you want your business to grow and succeed.


In this 3 part series on why having a great website is so important, we'll look at 9 great reasons why it is vital to have a website in this day and age if you want your business to grow and succeed. In part one we will give you the first 3 great reasons.


Do you need some help marketing your accounting firm? Then this podcast is for you. Listen to discover our accounting firm marketing best practices that are sure to help you grow your firm.

Direct download: Accounting_Firm_Marketing_Best_Practices.mp3
Category:Marketing -- posted at: 7:00am EDT

Are you looking for the most effective ways to market your franchise? Listen as we outline franchise marketing's best practices.

Direct download: Franchise_Marketing_Best_Practices.mp3
Category:Marketing -- posted at: 6:30am EDT

What are the key SEO marketing services that are going to give you the best results when growing your transportation as a service company? Listen to our podcast to find out.

Direct download: Transportation_As_A_Serivce_SEO_Marketing.mp3
Category:Marketing -- posted at: 8:00am EDT

What are SEO services and can they help your Electric Vertical Take-off and Landing business grow? Listen to today's podcast to find out.

Direct download: Electric_Vertical_Take-off_and_Landing_SEO_Services.mp3
Category:Marketing -- posted at: 7:30am EDT

What types of SEO marketing services should you use for your self-driving car company? Listen to find out.

Direct download: Self-Driving_Cars_SEO_Marketing.mp3
Category:Marketing -- posted at: 7:00am EDT

If you are in the electric vertical take-off and landing business, then you will already know what an amazing technology it is and how it is going to transform the transportation industry, but maybe your target market isn't as aware of this great advance. That's where digital marketing can help. Listen to find out how.

Direct download: Electric_Vertical_Take-off_and_Landing_Digital_Marketing.mp3
Category:Marketing -- posted at: 8:00am EDT

As a digital marketing company, you would think that we would be recommending our services to every business out there. Actually, that's not the case. In fact, there are times when we truly believe that digital marketing is not a good idea for a number of situations. That's why we make a point of meeting with potential customers to find out more about their particular business and situation before we recommend our services. So when is digital marketing not a good idea? Listen to find out.

Direct download: When_Digital_Marketing_Is_Not_A_Good_Idea.mp3
Category:Marketing -- posted at: 7:30am EDT

It is estimated that by 2030, one in every 4 cars will be self-driving. Even though many people are still thinking through the pros and cons of this technology, the reality is, that it's coming and it's going to change a number of things including digital marketing.

Direct download: Self-Driving_Car_Digital_Marketing.mp3
Category:Marketing -- posted at: 8:00am EDT

Transportation as a service, also known as mobility as a service is a widespread, growing trend where people are moving away from personally owning a vehicle and opting to use service-based transportation instead. Because of this trend, there is a great opportunity for businesses that offer transportation as a service. But how can you use digital marketing to support this type of business? Keep listening to find out.

Direct download: Transporation_As_A_Service_Digitial_Marketing.mp3
Category:Marketing -- posted at: 7:00am EDT

In this podcast, we talk about when digital marketing is not a good idea for your electric vehicle company. This seems like a counter-intuitive topic for a digital marketing company, but we firmly believe that digital marketing isn't always the best fit for every electric vehicle company or any company for that matter.

Direct download: When_Electric_Vehicle_Digital_Marketing_Is_Not_A_Good_Idea.mp3
Category:Marketing -- posted at: 7:00am EDT

Digital marketing can be one of the most effective ways you can market your electric vehicle if you know what works, and it will give you the best return on your investment.

Direct download: Electric_Vehicle_Digitial_Marketing.mp3
Category:Marketing -- posted at: 7:00am EDT

Want to promote your electric vehicle charging station business, but aren't sure how to go about it. Implementing a digital marketing strategy can help you put your business on the map. Here's what you need to do.

Direct download: Electric_Vehicle_Charging_Station_Digitial_Marketing.mp3
Category:Marketing -- posted at: 8:30am EDT

What are SEO services and can they help your online magazine to grow? Listen to our podcast to find out.

Direct download: Online_Magazine_SEO_Services.mp3
Category:Marketing -- posted at: 8:00am EDT

Digital marketing is one of the fastest growing and changing industries already, but with the introduction of blockchain, digital marketing is being disrupted in even more far-reaching ways.

Direct download: How_Blockchain_is_Disrupting_Digital_Marketing.mp3
Category:Marketing -- posted at: 7:00am EDT

In this insightful interview with CEO of Business Success Factors, Doug Brown shares tips from what he has learned in sales and marketing over the years that can help you optimize your own sales processes while dramatically increasing your revenues.

Direct download: Doug_Brown_Interview-edited.mp3
Category:Marketing -- posted at: 4:32pm EDT

The value of digital marketing isn't in just how pretty it looks. Discover why in today's podcast.

Direct download: Profitworks_Engineering_the_Future_Of_Digital_Marketing.mp3
Category:Marketing -- posted at: 7:00am EDT

If you have a bookkeeping business that you are trying to grow, you may have been told that SEO or search engine optimization will be one of the best ways for you to achieve that. But why does SEO have such a high success rate? Listen to our podcast to find out.


Want to discover why email marketing often has the best return on investment of any marketing channel? Listen to this podcast to find out.


If you are new to SEO, you may find it all rather overwhelming. Here are 3 powerful tips to get you started getting your website to rank higher is search engine results like Google and Bing.

Direct download: SEO_For_Beginners_3_Powerful_Tips_To_Have_Your_Website_Rank_Higher_1.mp3
Category:Marketing -- posted at: 7:30am EDT

Follow Gary's story as he discovers the secret to growing his client base on the internet.

Direct download: Meet_Gary_A_Bookkeeper_Looking_to_Grow_Online_1.mp3
Category:Marketing -- posted at: 7:30am EDT

Would you like to get more bookkeeping clients, but you're not sure how to do that? Listen to our podcast and we'll give you some great tips.

Direct download: How_To_Get_More_Bookkeeping_Clients.mp3
Category:Marketing -- posted at: 7:00am EDT

Is your marketing not getting the results that it should be getting, but you're not sure what to do to change that? Well, then this podcast's for you

Direct download: My_Marketing_Is_Not_Getting_The_Results_It_Should_What_Should_I_Do.mp3
Category:Marketing -- posted at: 3:10pm EDT

The owner of the Traffic Control People explains how their business growth has exploded by focusing on generating referrals and outlines the strategy he used to drive this explosive growth in word of mouth advertising.

Direct download: Generating-Word-Of-Mouth-Joe-Weber-Interview.mp3
Category:general -- posted at: 2:53pm EDT

It's spreading - no it's not another disease. Find out what it is in today's podcast.

Direct download: A_Pandemic_Of_Hope.mp3
Category:general -- posted at: 8:00am EDT

What are 3 things that all fast-growing accounting firms do in common? One of them is that they spend more money on marketing, especially digital marketing. Listen to our podcast to find out why and to discover the other two.

Direct download: 3_Common_Things_That_All_Fast_Growing_Accounting_Firms_Do.mp3
Category:general -- posted at: 8:00am EDT

Want to know what the 3 fastest growing accounting firms out of the top 100 in the U.S. are. Listen to the podcast to find out.

Direct download: The_3_Fastest_Growing_Accounting_Firms_out_of_the_Largest_100.mp3
Category:general -- posted at: 8:00am EDT

The largest 4 accounting firms worldwide, Deloitte, Pwc, Ey, and KPMG, are still growing. Would you like to know why? Listen to today's podcast to find out.

Direct download: The_Growth_Rates_of_the_Four_Largest_Accounting_Firms.mp3
Category:general -- posted at: 8:00am EDT

Ernst & Young Global Limited is one of the largest professional services network in the world. What has made them so successful? Listen to today's podcast to discover their marketing strategy and how you can use it in your own business.


Ernst & Young Global Limited, now known as EY, is one of the largest professional services networks in the world. It is part of the "Big Four" accounting firms along with Deloitte, KPMG and PwC. Listen to our podcast to discover how they improved employee engagement and incorporated this process into their marketing plan.

Direct download: EY-_How_they_improved_employee_engagement.mp3
Category:general -- posted at: 7:00am EDT

KPMG is one of the largest professional services companies in the world, operating in over 150 countries with close to 200,000 employees. They are part of the "Big Four" largest accounting firms operating internationally along with Deloitte, EY, and PwC, coming in at number 3. So what's the secret to their success? Listen to our podcast to discover their marketing strategy and learn how you can use it in your own business.


PwC stands for Pricewaterhouse Coopers and it's a multinational professional services network of firms that operate under the brand of PwC. It is considered to be the second largest professional services network in the world and it's part of the "Big Four" accounting firms beside Deloitte, EY, and KPMG. So what's the secret to their success? Listen to our podcast to discover their marketing strategy and learn how you can use it in your own business.


As of 2019, Deloitte was the fourth largest, privately owned company in the United States. It provides audit, consulting, financial advisory, risk advisory, tax and legal services with approximately 312,000 professionals globally. So what is their marketing strategy and how can you use it in your own business? Listen to today's podcast to find out.


Today's technology has made it easier for businesses to shop around and move to new accounting firms than it was in the past. This means that there is a great opportunity for your accounting firm to win new clients. But how can you go about doing that? We'll give you some great marketing ideas for accounting firms in today's podcast.

Direct download: Marketing_Ideas_For_Accounting_Firms.mp3
Category:general -- posted at: 8:00am EDT

If you have a company with sales under $5 million and are looking for some great marketing ideas that will help your business grow, then this podcast is for you.

Direct download: Marketing_Ideas_For_Companies_with_Under_5_Million_in_Sales.mp3
Category:general -- posted at: 8:00am EDT

Jeff Bezos, CEO and founder of Amazon has a very unconventional approach to marketing, but it has worked for Amazon. Find out what it is in today's podcast.

Direct download: Jeff_Bezos_Approach_To_Marketing.mp3
Category:general -- posted at: 12:00pm EDT

If you have a small business that can be replicated relatively easily, then making into a franchise could be a great way to expand it quickly. You need to do it right though in order for it to be profitable. In today's podcast we'll take a look at the steps that you should take in order to make your business into a franchise.

Direct download: How_To_Make_Your_Buisness_Into_A_Franchise.mp3
Category:general -- posted at: 4:14pm EDT

Your marketing strategy encompasses all of your business's marketing goals and objectives. Your business goals should shape your marketing strategy. Having an effective marketing strategy is vital for the success of your business. If you don't have one, then the tactics you use to attract customers will probably be inefficient or hit and miss. So what are the questions you should ask when developing a marketing strategy? Find out in today's podcast.

Direct download: Questions_to_ask_when_developing_a_marketing_strategy.mp3
Category:general -- posted at: 4:09pm EDT

Marketing Tactics are the way you choose to reach your target market to promote your products and services. There are many different marketing tactics that you can choose from. Find out some of the most effective options for growing your business in today's podcast.

Direct download: Digital_Marketing_Tactics_What_Are_the_Options.mp3
Category:general -- posted at: 4:02pm EDT

Are you a franchisor looking for marketing ideas? Well then today's podcast is for you.

Direct download: Marketing_Ideas_For_Franchisors.mp3
Category:Marketing -- posted at: 12:00pm EDT

Discover great sales and marketing advice from the co-founder of the intelligent and powerful CRM software for small Businesses, Salesflare, that automates everything in sales except human contact.

Direct download: Salesflare-Interview-edited.mp3
Category:Marketing -- posted at: 12:00pm EDT

Listen to this informative interview with Marketing and Sales expert Tim Brown, the CEO and founder of Hook Agency. Tim is a content strategy evangelist who has been featured on Forbes, Neil Patel & NBC, Fast Company and in the podcast he shares some helpful insights that you can use in your own business.

Direct download: Tim_Brown_Interview-edited.mp3
Category:Marketing -- posted at: 12:00pm EDT

Brand positioning can help you create high growth, high market share products that are known as "stars" in the Growth-Share Matrix. Find out more about how it works.

Direct download: How_To_Create_Brand_Positioning_to_Stand_Out_From_Your_Competitors.mp3
Category:Marketing -- posted at: 12:00pm EDT

Discover how you can use the Boston consulting group's Growth-Share Matrix to help your company decide what you should keep, sell, or invest in. If you aren't familiar with the Growth-share Matrix, then you might want to listen to our previous podcast that explains in detail what it is. It's simply entitled "The Growth-Share Matrix".

Direct download: The_Growth-Share_Matrix_-_How_to_Use_It_for_Your_Business.mp3
Category:Marketing -- posted at: 12:00pm EDT

The Boston Consulting group's product portfolio matrix, also known as the Growth-Share Matrix is a long-term strategic planning tool that can help your company decide what you should keep, sell, or invest in. Learn more about how it works and how it could benefit your business in today's podcast.

Direct download: The_Growth-Share_Matrix.mp3
Category:Marketing -- posted at: 12:00pm EDT

To diversify or not to diversify, that is the question. You'll find out why it is important to diversify what you sell in today's podcast.

Direct download: Why_It_Is_Important_to_Diversify_What_You_Sell.mp3
Category:Marketing -- posted at: 12:00pm EDT

You've heard the old saying, "Don't put all your eggs in one basket." Well that saying definitely applies to your company's customer base. Find out why it is important to diversify your customer base in today's podcast.

Direct download: Why_It_Is_Important_to_Diversify_Your_Customer_Base.mp3
Category:Marketing -- posted at: 12:00pm EDT

If you are a small business owner then you probably understand that marketing would be a good investment to help you grow your business, but how do you go about determining a marketing budget? There are different approaches you can take so listen to find out which one would work best for your business.

Direct download: Ways_to_Determine_a_Marketing_Budget_and_Which_Method_Is_Best.mp3
Category:Marketing -- posted at: 12:00pm EDT

Do you know the difference between paid advertising and SEO? Do you know which one is better to help you grow your sales? In this our 200th episode, you'll find out!

Direct download: Paid_advertising_vs_SEO.mp3
Category:Marketing -- posted at: 12:00pm EDT

Whether we like it or not, we live in a digital world and the internet is here to stay. If you don't think your business needs a website or you don't think that your current website plays an important role for the success of your business, then this podcast might change your mind.

Direct download: What_Is_the_Importance_of_a_Website.mp3
Category:Marketing -- posted at: 12:00pm EDT

In this podcast you fill find 3 great ways for how businesses can help to avoid and not create or support race inequality


Do you know the difference between a business strategy dashboard and a marketing dashboard? Find out in today's podcast.


A marketing dashboard gathers all of your marketing key performance indicators into one, easy-to-read location to help simplify your analytics. But what should your marketing dashboard include? Listen to find out.

Direct download: What_Should_a_Marketing_Dashboard_Include.mp3
Category:Marketing -- posted at: 12:00pm EDT

Want to make a slogan that will increase brand awareness and sales? Would you like to have a slogan that is easy to remember and one people will repeat without prompting. Not sure how to make a slogan like this? Listen to this podcast for the answer.

Direct download: How-To-Make-A-Great-Slogan-195.mp3
Category:Marketing -- posted at: 12:00pm EDT

A dashboard is a tool that tracks the data that is important to your business and compiles it all in one easy-to view place. So what are the most important Key Performance Indicators, or KPI's for short, to track on your business dashboard? Find out in today's podcast.

Direct download: What_are_the_most_important_KPIs_to_track_on_your_business_dashboard.mp3
Category:Marketing -- posted at: 12:00pm EDT

Do you currently use a dashboard? I don't mean in your car, but for your business. If not, listen to today's podcast to find out why a dashboard is an important tool for helping you grow your business.

Direct download: Why_Creating_A_Dashboard_For_Your_Company_Is_Important.mp3
Category:Marketing -- posted at: 12:00pm EDT

Disney Plus is Disney's Nexflix-style streaming video platform that Disney launched in November 2019 and by May 2020 they had almost 55 million subscribers worldwide. Discover how they did it and what marketing strategies you can learn from them to apply to your own business.

Direct download: What_we_can_learn_from_Disney_Plus_and_apply_to_your_business.mp3
Category:Marketing -- posted at: 12:00pm EDT

Would you like to know how to make your competition irrelevant and enjoy sales and profit growth in excess of anything you could imagine would be possible? The Blue Ocean strategy can do that for you just like it did it for successful companies like Apple, Nintendo, and Netflix. What is the Blue Ocean Strategy? Listen to find out.

Direct download: Blue_Ocean_Strategy_Book_Summary.mp3
Category:Marketing -- posted at: 12:00pm EDT

Some great insights on how to do successful marketing for a family owned and operated business in any industry from a company with over 95 years experience in the market place.


Interview with Influencer Marketing Expert Venkatesh C.R. the managing director and CEO of Dot com Infoway, one of India's premier IT services company. One of the many insights you'll discover is how his company has succeeded with email marketing and how they have built their email list with quality inbound leads.

Direct download: Venkatesh_From_Dot_Com_Infoway.mp3
Category:Marketing -- posted at: 12:00pm EDT

Targeting a very specific niche makes getting new customers easier. This is just one of many insights revealed from this successful business owner.

Direct download: Appwise-Sales--Marketing-Owner-Insights-Jeetendra-Choudhary-190.mp3
Category:Marketing -- posted at: 12:00pm EDT

British Petroleum is a multinational oil and gas company headquartered in London with an operating income of over $11 billion US. So how did it become one of the largest corporations in the energy sector and how can you use their strategies in your own business? Listen to find out.


ING Direct bank was launched in Canada in 1997 with a seemingly great idea - an online only bank featuring the first ever Canadian no-fee, high-interest savings account. During its time in business, ING acquired 1.2 million loyal Canadian customers, so what went wrong and how can you avoid the same kind of mistake for your own business? Find out in today's podcast.


Marcus Taylor, experienced business executive and founder of Isolode, shares his helpful marketing and sales advice for CEO's and business owners in this informative and highly interesting interview.

Direct download: Marcus-Taylor-interview.mp3
Category:Marketing -- posted at: 12:00pm EDT

From its inception in 1962, Walmart has grown to become the largest retail store in the world with more than 2 million employees, 10,000 retail stores in more than 50 countries and an ever-growing e-commerce presence. So what's the secret to their incredible success and how can you use the same strategies in your own business? Find out in today's podcast.


Email marketing is an extremely cost-effective digital marketing strategy that can help create sales for your blinds store. How does it work? Find out in today's podcast.

Direct download: How_to_Do_Email_Marketing_that_Creates_Sales_for_a_Blinds_Store.mp3
Category:Marketing -- posted at: 12:00pm EDT

Do you have a great training company, but you really would like to discover the best way to increase your revenue? Well then this podcast is for you. We'll let you in on the secret of getting more traffic to your company's website which will help you increase your revenue.


Do you own an auto repair shop? Would you like to know what the #1 most important thing is that you can do in marketing? Find out in today's podcast.

Direct download: The_1_Most_Important_Thing_For_An_Auto_Repair_Shop_To_Do_In_Marketing.mp3
Category:Marketing -- posted at: 12:00pm EDT

What is your most valuable asset? Time. Money, health, brand reputation; they can all be gained back. Not so with time; once it is spent, you can't get it back.

Direct download: Time-your-most-valuable-asset.mp3
Category:Marketing -- posted at: 12:00pm EDT

It is important to create a marketing machine for your business, to ensure it survives. If your business is constantly adding new customers, faster than you are losing customer, it is almost nearly impossible to die.

Direct download: Why-It-Is-Important-To-Create-A-Marketing-Machine-179.mp3
Category:Marketing -- posted at: 12:00pm EDT

Content marketing is used by the vast majority of prominent businesses all over the world including P&G, Microsoft, John Deere, and Cisco because it is an effective tool for increasing sales and customer loyalty and it is extremely cost-effective. Find out how you can become the content leader in your market in today's podcast.

Direct download: How_to_Become_the_Content_Leader_in_Your_Market.mp3
Category:Marketing -- posted at: 12:00pm EDT

A conversion funnel is a picture of the various stages in your buyer's journey that ultimately lead them to purchase your product or service. Find out why it is so important to do a conversion funnel analysis on your website on a regular basis.


Maybe you've never heard of having an SEO tune up but just like your car needs a tune up every so often, your website needs one too. In today's podcast we will explain why it is important to do an extensive SEO tune up on your website at least once a year and use regular SEO marketing services.


SEO, by design, has a competitive factor. You want to rank higher, spend less, and claim the largest return on investment. On today’s podcast, we will discuss the 3 Most Important Factors To Compare Yourself To Your Competitors On When It Comes To SEO.

Direct download: 3_factors_to_compare_SEO.mp3
Category:Marketing -- posted at: 12:00pm EDT

In this short podcast we get the summary of the book The Mongrel Method: Sales And Marketing For The New Breed Of Buyers, direct from the author himself Steve de Mamiel. Sales and marketing has changed and there is a new buyer in the market place. Steve discusses why outbound sales no longer works and why marketing should now lead sales.


Times have changed for business; gone are the days of undying customer loyalty. Your customers can be easily swayed by new trends, lower prices or negative customer reviews just to name a few. Doing a regular competitor analysis can give you a distinct advantage over your competition; find out how in today's podcast.

SEO services can also give you a distinct advantage over your competition. Learn more.

Direct download: Why_It_Is_Important_To_Do_Competitor_Analysis_Regularily.mp3
Category:Marketing -- posted at: 12:00pm EDT

Nectarsleep began as a direct-to-consumer company that sold mattresses exclusively online but now they also have almost 1,500 retail locations across the United States. They have sold over 1,000,000 mattress and were previously named the fastest growing e-commerce company in the U.S. So how did they do it?

Listen to this podcast to find out. Nectarsleep successfully used SEO to help them grow so incredibly fast.

Check out the SEO services that could help your business grow too.

Direct download: NectarSleep.mp3
Category:Marketing -- posted at: 12:00pm EDT

There are four very important reasons. Anyone with ears to hear, should listen. We love marketing; what's your passion?

Direct download: Why-it-is-important-to-do-what-you-love-171.mp3
Category:Marketing -- posted at: 12:00pm EDT

What Is A Marketing Machine? It is the key to continual, revenue growth that all successful companies like Amazon, Netflix and Paycom have set up and running in their businesses. To learn what a marketing machine is, listen to this podcast. If you are wanting help to grow your own business, click here.

Direct download: What-Is-A-Marketing-Machine.mp3
Category:Marketing -- posted at: 2:12pm EDT

Volkswagen is one of the world's largest auto manufacturers, selling 6,278,300 cars worldwide in 2019 alone. So what is their marketing strategy and how can you use it in your own business? You'll find out in today's podcast.

Direct download: Volkswagen_-_What_Their_Marketing_Strategy_Is.mp3
Category:Marketing -- posted at: 12:00pm EDT

Discover conversion funnels and how they can help you focus your digital marketing efforts and increase sales for your business.

Direct download: Conversion_funnel_podcast.mp3
Category:Marketing -- posted at: 12:00pm EDT

Ever wonder if you are getting more people to your website than your competitors? Listen to this podcast for a quick way to find the answer to this question.

Direct download: How-To-Compare-Your-Website-Traffic-To-Your-Competitors-167.mp3
Category:Marketing -- posted at: 12:00pm EDT

Feedback on your marketing efforts is super important because it leads to significant improvements in the results you can obtain from your marketing efforts and the sales results from your marketing spending.

Direct download: The-Importance-Of-Marketing-Feedback-166.mp3
Category:Marketing -- posted at: 12:00pm EDT

Using video to improve your SEO has been a very under-used strategy so far. But should you re-consider it? In today's podcast you'll find out how using video can help you build quality backlinks thus improving your search engine rankings as well as increase your conversion rates by increasing the time users spend on your page.

Direct download: Impact_Of_Video_On_Your_Home_Page.mp3
Category:Marketing -- posted at: 12:00pm EDT

Home Depot is well-known for being the world's number one home improvement retailer, but did you also know that they have been improving in their digital presence as well? So what has helped to drive their success? Find out in today's podcast.

Direct download: Home_Depots_SEO_Strategy.mp3
Category:Marketing -- posted at: 12:00pm EDT

Here are the five reasons. 1. Easy to get to the product you want to buy, 2. Easy to get all information you want to see before making the purchase, 3. The buy button is in a top right prominent position, 4. The checkout process removes all menus and links to other pages. 5. The checkout next step button is always in the same top right position. Listen to this podcast.

Direct download: Why-Amazons-Website-Works-So-Well-To-Get-Sales-163.mp3
Category:Marketing -- posted at: 12:00pm EDT

Want to know the secret of how Amazon has used the power of SEO to help them get online orders from millions around the world every day? In today's podcast you'll learn about their effective strategies such as user generated content, domain structure, and using affiliates to build massive 3rd party inbound links.

Direct download: Amazons-SEO-Strategy-162.mp3
Category:Marketing -- posted at: 12:00pm EDT

Generating consistent website traffic is key to the success of your business. On today’s podcast, we will discuss what the 3 highest traffic websites in the world all have in common and what you can learn from them.

Direct download: 3_websites.mp3
Category:Marketing -- posted at: 12:00pm EDT

Amazon started out as a small business in the garage of founder Jeff Bezos, and now millions (and growing) worldwide use it on a daily basis to make online orders that can arrive in a single day. Attracting customers for your eCommerce business is extremely important in 2020, and Profitworks can help. On today’s podcast, we will discuss How Amazon Has Built Tremendous Momentum Behind Their Business.

Direct download: PW_Amazon_podcast1.mp3
Category:Marketing -- posted at: 12:00pm EDT

With over 2 million listing in over 190 countries, Airbnb has grown from three people sleeping on air beds in the founder's apartment to a company that is worth an estimated 25.5 billion dollars. One of the major reasons why Airbnb has been so successful has been its use of UX design. What is UX design and how can you use it to achieve success with your own business. You'll find out in this podcast.

Direct download: Why_AirBnBs_website_works_so_well_to_get_it_customers.mp3
Category:Marketing -- posted at: 12:00pm EDT

Small business owners often ask us how major companies spend their marketing dollars. In today’s podcast, we are going to discuss how companies like Walt Disney, GM and Verizon set a marketing budget and what you can learn from them as a small business owner.

Direct download: Set_a_marketing_budget.mp3
Category:Marketing -- posted at: 12:00pm EDT

According to this year's Brand Finance's Global 500 study, Disney has the most valuable and strongest brand in the world not only in the media sector but across all sectors with a whopping brand value of $32.6 billion dollars US. From its humble beginnings with the creation of Mickey Mouse back in 1928, it has exploded into one of the most recognized and powerful brands of all time. So how do they do it? In today's podcast, we will take a look at what they do for marketing and how you can apply their tactics to your own marketing.

Direct download: walt_disney_marketing.mp3
Category:Marketing -- posted at: 12:00pm EDT

According to the BBC, last year Amazon became the second public company in the world to be valued at $1 trillion dollars. Apple was the first and Microsoft was 3rd. And currently it has the 3rd highest market valuation in the world after Microsoft. Now these are pretty impressive stats but that's not why I like Amazon. But the reason I like Amazon is probably the reason why it has such impressive stats. Listen to today's podcast and you'll find out why I like Amazon and how you can apply that to your own business.

Direct download: the_reason_I_like_Amazon.mp3
Category:Marketing -- posted at: 12:00pm EDT

So you have a lovely website but nobody is visiting it. What should you do? And after all, you can't get conversions if no one is coming to your website. In today's podcast we'll let you know what the number 1 thing is that you need to do to get more traffic to your website.

Direct download: The_1_Thing_You_Need_To_Do_To_Get_More_Traffic_To_Your_Website.mp3
Category:Marketing -- posted at: 12:00pm EDT

Once you have a website up and running is that enough to get you the traffic and the leads that you want? In today's podcast, you'll find out why it's important to keep adding pages to your website.

Direct download: Why_It_Is_Important_To_Add_Pages_To_Your_Website.mp3
Category:Marketing -- posted at: 12:00pm EDT

Average website conversion rates are 2.35%, the top 10% of websites convert on average at 11.45%. But how can you take your website from average to have a conversion rate of over 11%? Find out in today's podcast.

Average Conversion Rate Sources: https://www.wordstream.com/blog/ws/2014/03/17/what-is-a-good-conversion-rate and https://www.smartinsights.com/ecommerce/ecommerce-analytics/ecommerce-conversion-rates/

Direct download: What-is-a-good-conversion-rate-153.mp3
Category:Marketing -- posted at: 4:00pm EDT

It's hard to rank online. In our 3-part podcast series, we'll let you know why that is. In part one we talked about why keyword research is hard and in part 2 we talked about Google's changing algorithms. If you missed those, check them out in the Sales and Marketing Podcasts. In this our third and final installment in our series, we're going to talk about why ranking online takes time.

Direct download: Part_3_SEO_takes_time.mp3
Category:Marketing -- posted at: 12:00pm EDT

It's hard to rank online. In our 3 part podcast series, we'll let you know why that is. In part one we talked about why keyword research is hard. If you missed it, check it out in The Sales and Marketing Podcasts. In this our second part in our series, we're going to examine how changing Algorithms makes ranking online so difficult. What are algorithms? why are they constantly changing and how does that affect how your website ranks on search engines? You'll find out in today's podcast.

Direct download: Part_2_Changing_Algorithms.mp3
Category:Marketing -- posted at: 12:00pm EDT

Being able to find the right keywords to target is key to the success of search engine optimization and being able to get sales from SEO. Understanding which search phrases will bring traffic and which will bring actual customers is the trick. In the first part of our three-part series entitled "Why it is hard to rank online?" We'll be taking a look at why keyword research is hard.

Direct download: Why_It_Is_Hard_To_Rank_Online_-_Part._1_Why_Keyword_Research_Is_Hard.mp3
Category:Marketing -- posted at: 12:00pm EDT