The Sales and Marketing Podcast

There are four very important reasons. Anyone with ears to hear, should listen. We love marketing; what's your passion?

Direct download: Why-it-is-important-to-do-what-you-love-171.mp3
Category:Marketing -- posted at: 12:00pm EDT

What Is A Marketing Machine? It is the key to continual, revenue growth that all successful companies like Amazon, Netflix and Paycom have set up and running in their businesses. To learn what a marketing machine is, listen to this podcast. If you are wanting help to grow your own business, click here.

Direct download: What-Is-A-Marketing-Machine.mp3
Category:Marketing -- posted at: 2:12pm EDT

Volkswagen is one of the world's largest auto manufacturers, selling 6,278,300 cars worldwide in 2019 alone. So what is their marketing strategy and how can you use it in your own business? You'll find out in today's podcast.

Direct download: Volkswagen_-_What_Their_Marketing_Strategy_Is.mp3
Category:Marketing -- posted at: 12:00pm EDT

Discover conversion funnels and how they can help you focus your digital marketing efforts and increase sales for your business.

Direct download: Conversion_funnel_podcast.mp3
Category:Marketing -- posted at: 12:00pm EDT

Ever wonder if you are getting more people to your website than your competitors? Listen to this podcast for a quick way to find the answer to this question.

Direct download: How-To-Compare-Your-Website-Traffic-To-Your-Competitors-167.mp3
Category:Marketing -- posted at: 12:00pm EDT

Feedback on your marketing efforts is super important because it leads to significant improvements in the results you can obtain from your marketing efforts and the sales results from your marketing spending.

Direct download: The-Importance-Of-Marketing-Feedback-166.mp3
Category:Marketing -- posted at: 12:00pm EDT

Using video to improve your SEO has been a very under-used strategy so far. But should you re-consider it? In today's podcast you'll find out how using video can help you build quality backlinks thus improving your search engine rankings as well as increase your conversion rates by increasing the time users spend on your page.

Direct download: Impact_Of_Video_On_Your_Home_Page.mp3
Category:Marketing -- posted at: 12:00pm EDT

Home Depot is well-known for being the world's number one home improvement retailer, but did you also know that they have been improving in their digital presence as well? So what has helped to drive their success? Find out in today's podcast.

Direct download: Home_Depots_SEO_Strategy.mp3
Category:Marketing -- posted at: 12:00pm EDT

Here are the five reasons. 1. Easy to get to the product you want to buy, 2. Easy to get all information you want to see before making the purchase, 3. The buy button is in a top right prominent position, 4. The checkout process removes all menus and links to other pages. 5. The checkout next step button is always in the same top right position. Listen to this podcast.

Direct download: Why-Amazons-Website-Works-So-Well-To-Get-Sales-163.mp3
Category:Marketing -- posted at: 12:00pm EDT

Want to know the secret of how Amazon has used the power of SEO to help them get online orders from millions around the world every day? In today's podcast you'll learn about their effective strategies such as user generated content, domain structure, and using affiliates to build massive 3rd party inbound links.

Direct download: Amazons-SEO-Strategy-162.mp3
Category:Marketing -- posted at: 12:00pm EDT

Generating consistent website traffic is key to the success of your business. On today’s podcast, we will discuss what the 3 highest traffic websites in the world all have in common and what you can learn from them.

Direct download: 3_websites.mp3
Category:Marketing -- posted at: 12:00pm EDT

Amazon started out as a small business in the garage of founder Jeff Bezos, and now millions (and growing) worldwide use it on a daily basis to make online orders that can arrive in a single day. Attracting customers for your eCommerce business is extremely important in 2020, and Profitworks can help. On today’s podcast, we will discuss How Amazon Has Built Tremendous Momentum Behind Their Business.

Direct download: PW_Amazon_podcast1.mp3
Category:Marketing -- posted at: 12:00pm EDT

With over 2 million listing in over 190 countries, Airbnb has grown from three people sleeping on air beds in the founder's apartment to a company that is worth an estimated 25.5 billion dollars. One of the major reasons why Airbnb has been so successful has been its use of UX design. What is UX design and how can you use it to achieve success with your own business. You'll find out in this podcast.

Direct download: Why_AirBnBs_website_works_so_well_to_get_it_customers.mp3
Category:Marketing -- posted at: 12:00pm EDT

Small business owners often ask us how major companies spend their marketing dollars. In today’s podcast, we are going to discuss how companies like Walt Disney, GM and Verizon set a marketing budget and what you can learn from them as a small business owner.

Direct download: Set_a_marketing_budget.mp3
Category:Marketing -- posted at: 12:00pm EDT

According to this year's Brand Finance's Global 500 study, Disney has the most valuable and strongest brand in the world not only in the media sector but across all sectors with a whopping brand value of $32.6 billion dollars US. From its humble beginnings with the creation of Mickey Mouse back in 1928, it has exploded into one of the most recognized and powerful brands of all time. So how do they do it? In today's podcast, we will take a look at what they do for marketing and how you can apply their tactics to your own marketing.

Direct download: walt_disney_marketing.mp3
Category:Marketing -- posted at: 12:00pm EDT

According to the BBC, last year Amazon became the second public company in the world to be valued at $1 trillion dollars. Apple was the first and Microsoft was 3rd. And currently it has the 3rd highest market valuation in the world after Microsoft. Now these are pretty impressive stats but that's not why I like Amazon. But the reason I like Amazon is probably the reason why it has such impressive stats. Listen to today's podcast and you'll find out why I like Amazon and how you can apply that to your own business.

Direct download: the_reason_I_like_Amazon.mp3
Category:Marketing -- posted at: 12:00pm EDT

So you have a lovely website but nobody is visiting it. What should you do? And after all, you can't get conversions if no one is coming to your website. In today's podcast we'll let you know what the number 1 thing is that you need to do to get more traffic to your website.

Direct download: The_1_Thing_You_Need_To_Do_To_Get_More_Traffic_To_Your_Website.mp3
Category:Marketing -- posted at: 12:00pm EDT

Once you have a website up and running is that enough to get you the traffic and the leads that you want? In today's podcast, you'll find out why it's important to keep adding pages to your website.

Direct download: Why_It_Is_Important_To_Add_Pages_To_Your_Website.mp3
Category:Marketing -- posted at: 12:00pm EDT

Average website conversion rates are 2.35%, the top 10% of websites convert on average at 11.45%. But how can you take your website from average to have a conversion rate of over 11%? Find out in today's podcast.

Average Conversion Rate Sources: https://www.wordstream.com/blog/ws/2014/03/17/what-is-a-good-conversion-rate and https://www.smartinsights.com/ecommerce/ecommerce-analytics/ecommerce-conversion-rates/

Direct download: What-is-a-good-conversion-rate-153.mp3
Category:Marketing -- posted at: 4:00pm EDT

It's hard to rank online. In our 3-part podcast series, we'll let you know why that is. In part one we talked about why keyword research is hard and in part 2 we talked about Google's changing algorithms. If you missed those, check them out in the Sales and Marketing Podcasts. In this our third and final installment in our series, we're going to talk about why ranking online takes time.

Direct download: Part_3_SEO_takes_time.mp3
Category:Marketing -- posted at: 12:00pm EDT

It's hard to rank online. In our 3 part podcast series, we'll let you know why that is. In part one we talked about why keyword research is hard. If you missed it, check it out in The Sales and Marketing Podcasts. In this our second part in our series, we're going to examine how changing Algorithms makes ranking online so difficult. What are algorithms? why are they constantly changing and how does that affect how your website ranks on search engines? You'll find out in today's podcast.

Direct download: Part_2_Changing_Algorithms.mp3
Category:Marketing -- posted at: 12:00pm EDT

Being able to find the right keywords to target is key to the success of search engine optimization and being able to get sales from SEO. Understanding which search phrases will bring traffic and which will bring actual customers is the trick. In the first part of our three-part series entitled "Why it is hard to rank online?" We'll be taking a look at why keyword research is hard.

Direct download: Why_It_Is_Hard_To_Rank_Online_-_Part._1_Why_Keyword_Research_Is_Hard.mp3
Category:Marketing -- posted at: 12:00pm EDT

A strategy canvas is important because it gets your team to look at alternatives instead of competitors and how to turn your target market into customers of your company.

Direct download: Strategy-Canvas-Why-One-Is_Important-150.mp3
Category:Marketing -- posted at: 12:00pm EDT

Around the world, many businesses are struggling in light of the coronavirus. In today's podcast, we're sharing some innovative ways that you can pivot your business strategy and make it out to the other side while helping others.

Direct download: COVID-19-Ideas-For-How-To-Keep-Your-Business-Alive-148.mp3
Category:Marketing -- posted at: 12:00pm EDT

Since its inception in 2009, Uber has grown into a hundred billion dollar company and is the highest valued private startup company in the world. In today's podcast we'll take a look at how Uber has grown so fast and how they have made our culture comfortable with getting into a car with a "stranger."

Direct download: Fast_Growing_Companies_-_Uber.mp3
Category:Marketing -- posted at: 12:00pm EDT

So what is the secret to Paycom's incredible success and how can you use the same strategies to help your own business grow? You'll find out in today's podcast.

Direct download: paycom.mp3
Category:Marketing -- posted at: 12:00pm EDT

Netflix began in 1997 as a small DVD rental business and only two decades later it has become one the the largest TV and movie studios in the world with more subscibers than all the cable TV channels in the US combined. So what has been the key to Netflix's succes? You'll find out in today's podcast.

Direct download: How_Netflix_Was_Able_To_Grow_Revenue_So_Fast.mp3
Category:Marketing -- posted at: 9:54am EDT

Chatbots are changing the customer service strategy for businesses worldwide. In today's episode, we're sharing how to use chatbots to grow your own website sales. 

Direct download: How_To_Use_Chatbots_To_Grow_Revenue.m4a
Category:Marketing -- posted at: 12:00pm EDT

We're sharing 5 of the most important things to improving your customer experience, including efficiency, knowledgable service, ease of payment, convenience, and friendly service.

Direct download: The-Growing-Trend-of-Focusing-On-Customer-Experience-140.mp3
Category:Marketing -- posted at: 1:50pm EDT

Dollar Shave Club is a small startup that exploded with success. How did they do it. You'll find out in today's podcast!

Direct download: Dollar_shave_club_marketing.mp3
Category:Marketing -- posted at: 12:00pm EDT

Using humour in advertising can help make your marketing messages more memorable. In today's podcast we're counting down the top ten funniest advertisements of all time.

Direct download: the_funniest_advertisements.mp3
Category:Marketing -- posted at: 12:00pm EDT

In this episode, we discuss the rise of voice search and what that means for marketing. We also offer some helpful tips to help you adapt more quickly than your competitors.

Direct download: Voice_search_marketing.mp3
Category:Marketing -- posted at: 12:00pm EDT

Want to know how to cut your marketing costs in half and at the same time improve the results from your marketing spend? This podcast has the secret along with what to look for when hiring a person for a marketing manager or marketing director role.


This iconic television commercial and slogan from the 80's literally had me and most of my contemporaries rolling in the aisles. Want to know what it was? Listen to find out.

Direct download: The_Funniest_Thing_I_Have_Ever_Seen_Related_To_Marketing.mp3
Category:Marketing -- posted at: 12:00pm EDT

Why it's important to review and rework your business strategy more than once a year, what best in class business strategy planning should look like and what it should include.


Volkswagen was founded by the German government in 1937 to mass produce a low-priced car for the people and by 2015 it had grown to being the world's largest car manufacturer. However, in that same year, it was discovered that they had been using illegal software installed in their vehicles that could detect when regulators were doing emissions tests and adjust the results so they the vehicles would pass. Many analysts thought the the auto giant would never recover, however they have. So how did they do it? Listen to find out.


The automotive industry is fiercly competitive, but Mercedez Benz is the world's oldest luxury car manufacturer and is called by Business Week Magazine, the top most recognized global automobile brands. So what is the key to their success and how can you apply their strategies to your own business. You'll find out in our podcast.


Wondering how to attract high quality employees or sub contractors to apply to work for your company? You are in luck, this podcast is for you.

Direct download: How-To-Use-Marketing-To-Attract-Employees-or-Sub-Contractors-135.mp3
Category:Marketing -- posted at: 8:30am EDT

Coca-Cola is the world's third most valuable brand with its products being sold in almost every country in the world. It has grown from selling about 9 servings a day in its first year in 1886 to now selling over 1.9 billion servings a day. You can't have become that successful without having an effective marketing strategy. So let's take a look at Coca-cola's marketing strategy and see what you can use to help make your business successful too.


Nike is well known for having some of the best marketing strategies in the world. They work hard at their marketing and they invest a lot into it spending over 3 billion dollars a year. So what are Nike's marketing tactics and how can you use those tactics to help your own business? You'll find out in our podcast.


Samsung is the largest tech business by revenue and the seventh most valuable brand in the world. Their vast and impressive product line includes laptops, tablets, smartphones, TVs, cameras, Refrigerators, and other household appliances. Samsung used to struggle in the smartphone market, but now they are Apple's main competitor. How do they do it? In this first part of our two part series, we're going to take a closer look at Samsung's marketing strategy and see what ways you can use those strategies to help grow your own business.


In this podcast we will continue on from our first podcast and outline 3 more strategies that Samsung has successfully used to grow to be largest tech business by revenue and the seventh most valuable brand in the world. In addition, we’ll let you know how you can use their strategies in your own business.


Disney has become a massive conglomeration of movies, merchandise, franchises, parks and resorts that enjoys tens of billions of dollars in profit every year. so how do they do it? In today's podcast, we will take a look at the key marketing strategies of Disney and tell you how you can use those strategies to help grow your own business.


One of the most powerful and inspiring commercials of the 2020 Super Bowl was Microsoft's "Be the One" feature on Katie Sowers. In today's podcast we are going to take a look at this touching ad and see how you can use some of these strategies in your own marketing messaging.

Direct download: Super_Bowl_2020_Commercial_MIcrosoft_-_Katie_Sowers.mp3
Category:general -- posted at: 12:00pm EDT

Super Bowl 2020 saw the first Porsche commercial since 1997; and it was a success. In today's podcast we'll take a closer look at the marketing messaging and strategy behind this iconic commercial and let you know how you can use these principles in your own business.

Direct download: Super_Bowl_2020_Commercial_Porsche_-_The_Heist.mp3
Category:Marketing -- posted at: 12:00pm EDT

The Super Bowl is the most watched television event of the year and second only to the game itself is the popularity of its commercials. It's no wonder then why Hyundai has jumped on board the Super Bowl bandwagon for the last 11 straight years! So let's take a closer look at Hyundai's 2020 Super Bowl Commercial and see what we can learn that you could apply in your own business marketing strategy.

Direct download: Super_Bowl_2020_Commercial_Hyundai_-_Smaht_Pahk.mp3
Category:Marketing -- posted at: 1:16pm EDT

Microsoft is one of the world's largest and most valuable companies and is repeatedly listed in Forbes top 100 companies in the world. So what is their marketing strategy and how can you use it to help grow your own business? Let's find out.


We all know that Google is the king of search engines, but they are also the king of marketing and yet you've probably never seen an ad for Google - that's because they don't use them. Instead Google uses a much more subtle but extremely effective marketing strategy. In today's podcast we're going to take a look at Google's marketing strategy and show you how you can use it in your own business.


The key to Amazon's marketing strategy revolves around making their customers happy. Has Amazon been successful in making their customers happy? Well for years, Amazon has placed in the top 10 of a University of Michigan customer satisfaction index for 225 of America's largest companies. That's a pretty impressive record. In today’s podcast we are going to take a closer look at how Amazon has been able to make their customers happy.


Apple is one of the most successful brands on the planet, Between 2004 and 2014 their revenue has grown from $8 billion to $180 billion, so taking a look at what their marketing strategy and seeing how you can use it in your business could really help your business grow too.


Two of the most common terms you'll come across in website marketing are impressions and conversions, but do you know what they actually refer to? In today's podcast we are going to take a look at the difference between an impression and a conversion and let you know how they can affect your marketing success.

Direct download: Impression_vs_Conversion.mp3
Category:Marketing -- posted at: 12:00pm EDT

Google Ads definitely dominate the paid advertising industry, however it isn't the only choice that you have. In today's podcast we're going to take a look at the top 6 Google Ads Alternatives that also can help you grow your business.

Direct download: Google_Ads_Alternatives.mp3
Category:Marketing -- posted at: 12:00pm EDT

Over the past several months, the team at Profitworks has been building results dashboards for small businesses using Google Data Studio. In today’s podcast, we are going to discuss the pros and cons of using Google Data Studio for your business’ key performance indicators dashboard.

Direct download: Google_data_studio.mp3
Category:Marketing -- posted at: 12:00pm EDT

Google is constantly updating and revising how it does its search rankings and this year is no different. In today’s podcast, you’ll find out how you can make sure that you are staying on top of your search engine optimization practices.

Direct download: Top_3_SEO_Trends_for_2020.mp3
Category:Marketing -- posted at: 9:42am EDT

Wondering if all of the investment going into your SEO strategy is worth it? It definitely is -- and although SEO takes patience, you'll see the return. In today's episode, we're talking about why SEO is worth waiting for.

Direct download: Why-it-is-worth-waiting-for-SEO-results-115.mp3
Category:Marketing -- posted at: 12:00pm EDT

Do you take a good, hard look at your team's marketing plan every so often? You should! In today's episode, we're sharing information on when it's important to review your marketing plan to set your business up for success.

Direct download: marketing_plan.mp3
Category:general -- posted at: 12:00pm EDT

Why is marketing so important, anyway? In today's episode, we're sharing some of the reasons why having a marketing strategy is essential to your sales growth and brand recognition. 

Direct download: why_marketing_is_important.mp3
Category:general -- posted at: 12:00pm EDT

When it comes to website traffic, Google Ads and Facebook Ads, what's the difference between an impression and a click? In today's episode, we're clarifying what each of these metrics mean for your KPIs.

Direct download: impressions_vs_clicks.mp3
Category:Marketing -- posted at: 12:00pm EDT

What is the secret to McDonald's marketing success? They use the 5 P's of marketing. Find out what the 5 P's of marketing are and how you too can use them to grow your sales.

Direct download: What_you_can_learn_from_Mcdonalds.mp3
Category:Marketing -- posted at: 8:00am EDT

Want to know what the hottest trends in marketing are for this year so you can make sure that you are getting the most out of your marketing investment? In today's podcast we'll take a look at the top 3 marketing trends for 2020.

Direct download: Top_3_Marketing_Trends_for_2020.mp3
Category:Marketing -- posted at: 8:00am EDT

SEO has an extremely high success rate and one of the best average long-term return on investments in today's market place versus other marketing channels/options. But why does it take so long to start getting results? This podcast will answer your question.

Direct download: Why-SEO-Takes-So-Long-113.mp3
Category:Marketing -- posted at: 8:00am EDT

In today’s episode, we’re talking about brand awareness — what it is — and the three top reasons why establish brand awareness is important for your business in 2020.

Direct download: Brand-Awareness-Podcast.m4a
Category:Marketing -- posted at: 1:22pm EDT

Should you be using email marketing as part of your business marketing plan? In today's podcast we'll give you 9 great reasons why.

Direct download: why_every_business_marketing_plan_should_include_email_marketing.mp3
Category:general -- posted at: 9:00am EDT

Will spending more on your sales department or on your marketing get you better results? In this podcast we explain how to get the answer to this question for your business and why it is important to know which will get you better results.


Understanding impressions is essential to driving more traffic to your website, and helping your website to product more leads. From organic impressions to paid advertising impressions this podcast will help you understand all aspects of digital marketing impressions.

Direct download: Whatisanimpressionindigitalmarke.mp3
Category:Marketing -- posted at: 12:06pm EDT

Google is one of the most powerful companies in the world... And they influence your marketing strategy more than you'd think. Wondering what changes are coming down the pipeline that you need to be aware of as a marketer in 2020? We're sharing our predictions in today's episode. 

Direct download: How-Google-Will-Change-Marketing.m4a
Category:general -- posted at: 5:25pm EDT

Learn why it is important to track marketing spend ROI, how doing this simple task will grow your sales faster and how to do it in a simple way.


Although they sound the same, the difference between cost per click, cost per impression and cost per engagement is much bigger than you think. In this episode, we explain each metric and the one you should prioritize. 

Direct download: cost-per-click-cost-per-engagement-cost-per-impression.m4a
Category:Marketing -- posted at: 12:00pm EDT

Learn why comparing to historical data and best in class benchmarks is important, the benefits of looking at the issue from multiple viewpoints to explain the whole story, and the importance of evaluating different measures of success.

Direct download: Sports_broadcasting1.mp3
Category:Marketing -- posted at: 12:00pm EDT

3 ways to evaluate new marking ideas, including break-even point vs. return on investment, recurring benefits vs. one-time return, and perceived value of your product.

Direct download: Evaluate_new_marketing_ideas.mp3
Category:Marketing -- posted at: 12:00pm EDT

Wondering which marketing method has the best bang for your buck? We're breaking down the ROI of each in today's podcast.

Direct download: What-3_Marketing-Methods-Have-The-Best-Return-On-Investment-101.mp3
Category:general -- posted at: 12:30am EDT

So, what is a good marketing ROI? Get the answer quick and easy by listening to this 60 second podcast episode.

Direct download: What-Is-A-Good-Marketing-Return-On-Investment-100.mp3
Category:general -- posted at: 12:00pm EDT

Want to learn how Chick-Fil-A has grown to become the top chicken chain in the U.S.. and it the 8th largest U.S. restaurant chain? Find out in today's podcast as we take a closer look at their marketing message and show you how you can use it to grow your own business.

Direct download: Chik-fil-a.mp3
Category:Marketing -- posted at: 12:00pm EDT

Knowing who your target audience is and figuring out what they want is an effective marketing tact. In today's podcast we're going to learn how Home Depot has used this strategy to make them so successful.

Direct download: Home_Depot.mp3
Category:Marketing -- posted at: 12:00pm EDT

Knowing your marketing results metrics will help know where you're doing well, where you can improve, and how you can most effectively spend your marketing dollars.

Direct download: Marketing_results_metrics.mp3
Category:Marketing -- posted at: 4:00pm EDT

Why it's best to focus on one specific goal, work on it until you achieve it, and reap the rewards for your business.

Direct download: Importance_of_1_goal1.mp3
Category:general -- posted at: 12:00pm EDT

One of the best thing you can do for your business, is to turn your customers into superfans. In this podcast we talk about the 3 most important things you can do to turn your customers into raving fans.

Direct download: Profitworks-RavingFans-Podcast_1.mp3
Category:general -- posted at: 5:43pm EDT

One of the easiest ways to gain marketing insights is to simply spend time listening to your customers. In today’s podcast, we are going to discuss Why It Is Important To Listen To Your Customers, how you can best go about doing so, and what can be gained from this valuable exercise.

Direct download: Customer_listening.mp3
Category:Marketing -- posted at: 2:05pm EDT

37% of customers expect to get quick responses from businesses they are hoping to make a purchase from. Having a chatbot is key to your website's success--and in this episode, we're talking about how they can generate more leads for your website.

Direct download: Live-Chat-Can-Work-To-Increase-The-Leads.m4a
Category:Marketing -- posted at: 1:56pm EDT

We're taking a look at some of the best holiday digital marketing strategies and unwrapping what makes them stand out.

Direct download: top-3-christmas-marketing-ideas.m4a
Category:Marketing -- posted at: 9:23am EDT

Google Adwords is a complex program, and the cost of investing can depend on a number of different factors. In this podcast I walk you through the 2 main factors of Adwords cost, as well as give you tips on how you can lower this cost and optimize your Adwords campaign

Direct download: How_Much_Do_Google_Ads_Cost.mp3
Category:Marketing -- posted at: 6:34pm EDT

Dove is my favorite company because they have done a great job at gaining my trust. In this podcast, we'll take a look at building trust with your customer and how you, like Dove can do that.

Direct download: dove_podcast.mp3
Category:Marketing -- posted at: 12:00pm EDT

Google adwords can be an expensive investment, however, if done properly it can be an incredibly effective marketing tactic for your business. In this podcast I will walk you through the 3 things that make Google Adwords so expensive and discuss at what points it can generate a good return for you business.

Direct download: WhyGoogleAdwordsIsSoExpensiveWhe.mp3
Category:Marketing -- posted at: 9:18am EDT

Tim Hortons is one of the most influential brands in Canada. How did they get there? With purpose driven marketing. In today's podcast we'll take a look at what purpose driven marketing is and how Tim Horton's has used it to help them be so successful.

Direct download: Tim_Hortons_marketing_message_podcast.mp3
Category:Marketing -- posted at: 2:01pm EDT

Wondering if you can get by without investing into your business' brand? In this podcast we highlight three of the key reasons why branding is critical for your financial success as a business. 

Direct download: Why-Is-Branding-Important-To-Revenue-Growth.m4a
Category:Marketing -- posted at: 12:00pm EDT

For any modern business, having a strong online presence is critical for long-term success. In this episode we're sharing 6 key things you can do to improve online presence successfully.

Direct download: What-You-Need-To-Do-To-Improve-Your-Online-Presence-88.mp3
Category:general -- posted at: 12:00pm EDT

Wondering if you're working with an SEO company that can be trusted? We're sharing some of our top things to look for in SEO company and clarifying common misconceptions so that you don't get burned.

Direct download: SEO-Is-Snake-Oil-85.mp3
Category:Marketing -- posted at: 1:28pm EDT

The fastest growing company in Canada is Article.com which has grown 24,182% over the last 5 years to roughly $120 million in revenue as of mid 2019. The key things it does that has allowed it to grow so fast 1. It sells online, 2. It uses magazine quality images in its marketing, 3. It solicits stories from their customers and post the quotes directly in their Facebook posts with an image, 4. They use retargeting ads, 5. They post images daily to Instagram and Facebook showcasing their products, 6. They solicit peer-to-peer sharing asking customers to post a picture of their purchase on Facebook and Instagram.


Sources:
https://www.canadianbusiness.com/lists-and-rankings/growth-500/how-article-shook-up-a-staid-industry-to-become-canadas-fastest-growing-company/


https://www.canadianbusiness.com/lists-and-rankings/growth-500/2019-ranking-g500/

 


Ever wonder how Apple is so effective, their copywriting plays a major role into their success. In this podcast we'll outline 16 of the copywriting strategies that Apple uses in their marketing to help your business grow exponentially!

Direct download: Apple_copywriting_podcast.mp3
Category:Marketing -- posted at: 12:00pm EDT

We looked at the 3 fastest growing companies of all time, to look and see what they had in common. These three companies (Groupon, Priceline and Amazon) are the companies that took the shortest amount of time to reach 1 billion in revenue. Take a listen to our quick 3 minute podcast to learn what we've discovered are the 3 common qualities of companies which have been the fastest growing every in history.

Direct download: What-the-3-fastest-growing-companies-in-history-have-in-common.mp3
Category:Marketing -- posted at: 12:00am EDT

In this podcast we look at the top 3 things that Tim Horton's does to make them one of the most successful restaurants in Canada. From sharing their love of hockey to emotional connection, this podcast will help you understand how you can invest in marketing as powerful as Tim Horton's.

Direct download: Tim_Hortons_Marketing_Messaging.mp3
Category:Marketing -- posted at: 12:00am EDT

There are a lot of tools out there to help track ROI, but which is the best? In this podcast we're going to discuss the importance of a marketing dashboard, as well as three reasons why you should have one.

Direct download: The_1_Tool_You_Need_to_Be_Using_to_Track_Your_Marketing_ROI.mp3
Category:Marketing -- posted at: 12:00am EDT

What marketing mix will get your company the best results? What marketing mix gets the best return on investment? What marketing mix is most likely to be successful? Have your questions answered in this short 5 minute podcast. 

Direct download: What-Marketing-Mix-Is-The-Best-77.mp3
Category:Marketing -- posted at: 9:11am EDT

Having an awareness of what your competition is doing to market their product or service can help you refine your own strategy. In this podcast, we'll show you how to use Facebook's Page Transparency tool to keep an eye on your competitors and get a leg up on your own marketing strategy.

Direct download: How-To-See-What-Competitors-Are-Doing-On-Facebook.mp3
Category:Marketing -- posted at: 3:14pm EDT

Some business owners don't review their website's metrics at all, but we've found that it's incredibly important to review these metrics on a weekly basis. In this podcast we'll explain why it's important to review these metrics, and which 3 metrics you should be reviewing weekly.

Direct download: Weekly_metrics.mp3
Category:Marketing -- posted at: 12:00am EDT

Wondering how much you should be investing in the marketing for your family run privately owned business? This podcast will answer your question. It outlines what % of revenue the average business with under $25 million invests in marketing. This podcast explains why it is important to look at your marketing as an investment and not a cost. If you are looking at your marketing expenditures as a cost, it is negatively affecting your business in a way you probably don't even realize of see. Listen to the podcast to find out what this negative effect is.

Direct download: How-Much-Should-I-Invest-In-Marketing-74.mp3
Category:Marketing -- posted at: 10:30am EDT

Marketing copywriting can be one of the most effective tools to help you generate more leads for your business. But marketing copywriting is about so much more than just quality writing. Learn more in this podcast!

Direct download: marketing_copywriting.mp3
Category:Marketing -- posted at: 7:32am EDT

SEO is most definitely worth the wait, but how long will it take and what kind of returns can you expect? What can you expect from other methods of digital marketing. We answer all of these questions and more in this podcast.

Direct download: Is-SEO-Worth-The-Wait-73.mp3
Category:Marketing -- posted at: 8:14am EDT

SEO is not a quick fix option, but long term, it's the best option for driving traffic and achieving more sales from your website. There are also a number of factors that can effect the speed at which you see results, and we will cover them and more in this podcast.

Direct download: How-Long-Does_It-Take-To-See-SEO-Results.mp3
Category:Marketing -- posted at: 8:01am EDT

There are 3 very specific things you can do to help your business gain valuable market insights, particularly when it comes to your business website. Listen to this podcast to learn more about these 3 things!

Direct download: In_tune_with_what_market_wants1.mp3
Category:Marketing -- posted at: 6:57am EDT