The Sales and Marketing Podcast

3 ways to evaluate new marking ideas, including break-even point vs. return on investment, recurring benefits vs. one-time return, and perceived value of your product.

Direct download: Evaluate_new_marketing_ideas.mp3
Category:Marketing -- posted at: 12:00pm EDT

Wondering which marketing method has the best bang for your buck? We're breaking down the ROI of each in today's podcast.

Direct download: What-3_Marketing-Methods-Have-The-Best-Return-On-Investment-101.mp3
Category:general -- posted at: 12:30am EDT

So, what is a good marketing ROI? Get the answer quick and easy by listening to this 60 second podcast episode.

Direct download: What-Is-A-Good-Marketing-Return-On-Investment-100.mp3
Category:general -- posted at: 12:00pm EDT

Want to learn how Chick-Fil-A has grown to become the top chicken chain in the U.S.. and it the 8th largest U.S. restaurant chain? Find out in today's podcast as we take a closer look at their marketing message and show you how you can use it to grow your own business.

Direct download: Chik-fil-a.mp3
Category:Marketing -- posted at: 12:00pm EDT

Knowing who your target audience is and figuring out what they want is an effective marketing tact. In today's podcast we're going to learn how Home Depot has used this strategy to make them so successful.

Direct download: Home_Depot.mp3
Category:Marketing -- posted at: 12:00pm EDT

Knowing your marketing results metrics will help know where you're doing well, where you can improve, and how you can most effectively spend your marketing dollars.

Direct download: Marketing_results_metrics.mp3
Category:Marketing -- posted at: 4:00pm EDT

Why it's best to focus on one specific goal, work on it until you achieve it, and reap the rewards for your business.

Direct download: Importance_of_1_goal1.mp3
Category:general -- posted at: 12:00pm EDT

One of the best thing you can do for your business, is to turn your customers into superfans. In this podcast we talk about the 3 most important things you can do to turn your customers into raving fans.

Direct download: Profitworks-RavingFans-Podcast_1.mp3
Category:general -- posted at: 5:43pm EDT

One of the easiest ways to gain marketing insights is to simply spend time listening to your customers. In today’s podcast, we are going to discuss Why It Is Important To Listen To Your Customers, how you can best go about doing so, and what can be gained from this valuable exercise.

Direct download: Customer_listening.mp3
Category:Marketing -- posted at: 2:05pm EDT

37% of customers expect to get quick responses from businesses they are hoping to make a purchase from. Having a chatbot is key to your website's success--and in this episode, we're talking about how they can generate more leads for your website.

Direct download: Live-Chat-Can-Work-To-Increase-The-Leads.m4a
Category:Marketing -- posted at: 1:56pm EDT

We're taking a look at some of the best holiday digital marketing strategies and unwrapping what makes them stand out.

Direct download: top-3-christmas-marketing-ideas.m4a
Category:Marketing -- posted at: 9:23am EDT

Google Adwords is a complex program, and the cost of investing can depend on a number of different factors. In this podcast I walk you through the 2 main factors of Adwords cost, as well as give you tips on how you can lower this cost and optimize your Adwords campaign

Direct download: How_Much_Do_Google_Ads_Cost.mp3
Category:Marketing -- posted at: 6:34pm EDT

Dove is my favorite company because they have done a great job at gaining my trust. In this podcast, we'll take a look at building trust with your customer and how you, like Dove can do that.

Direct download: dove_podcast.mp3
Category:Marketing -- posted at: 12:00pm EDT

Google adwords can be an expensive investment, however, if done properly it can be an incredibly effective marketing tactic for your business. In this podcast I will walk you through the 3 things that make Google Adwords so expensive and discuss at what points it can generate a good return for you business.

Direct download: WhyGoogleAdwordsIsSoExpensiveWhe.mp3
Category:Marketing -- posted at: 9:18am EDT

Tim Hortons is one of the most influential brands in Canada. How did they get there? With purpose driven marketing. In today's podcast we'll take a look at what purpose driven marketing is and how Tim Horton's has used it to help them be so successful.

Direct download: Tim_Hortons_marketing_message_podcast.mp3
Category:Marketing -- posted at: 2:01pm EDT