The Sales and Marketing Podcast
What is your perceived value? What does your industry think of your work and products? Having a high perceived value will increase how much your customers trust you, and ultimately it'll determine where they spend their money.
Direct download: PODCAST_274.mp3
Category:Marketing -- posted at: 11:26am EDT

Is your website outperforming your competitors? Other than a gut feeling, not a lot of people know how their website compares to their closest competition. Listen in for 3 tips on how to gauge how well your website is performing compared to your competition

Direct download: PODCAST_273.mp3
Category:Marketing -- posted at: 10:04am EDT

Should you invest in brand awareness, or focus on quick conversions? Knowing your goals and how to accomplish them is a big part of marketing management

Direct download: PODCAST_272.mp3
Category:Marketing -- posted at: 1:22pm EDT

Should you invest in brand awareness, or focus on quick conversions? Knowing your goals and how to accomplish them is a big part of marketing management

Direct download: PODCAST_272.mp3
Category:Marketing -- posted at: 1:22pm EDT

IBM has a reputation for supporting environmentally friendly movements. And they don't just do it because it's the right thing to do, but they've found that it pays to go green!

Direct download: PODCAST_271.mp3
Category:Marketing -- posted at: 1:18pm EDT

Does your website have black hat methods of manipulating search engines? A lot of businesses do, and they don't even know it! Listen to today's podcast to avoid these pitfalls!

Direct download: PODCAST_270.mp3
Category:Marketing -- posted at: 6:00pm EDT

Is your website optimized for voice search? Did you know that the majority of searches for local products and services happen through voice command? If your website isn't optimized for those searches, you're going to miss out on a big opportunity.

 

Listen in for our conversation about how to take advantage of this growing trend!

Direct download: PODCAST_269.mp3
Category:Marketing -- posted at: 7:28pm EDT

Do you Scale your Prices year over year? The cost of running a company increases over time, so it makes sense that your prices increase also. But how do you do that without losing clients? Let's talk about that

Direct download: PODCAST_268.mp3
Category:Marketing -- posted at: 11:07am EDT

Should your business adopt a mascot? Listen to our podcast to find out.

Direct download: Are_Mascots_for_Every_Business.mp3
Category:Marketing -- posted at: 12:19pm EDT

What Does Your Website Say About You and has it been an effective tool for growing your sales? Listen to our podcast to discover why it might not be working as it should be.

Direct download: What_Does_Your_Website_Say_About_You.mp3
Category:Marketing -- posted at: 1:36pm EDT

Have you ever heard of 2 bros pizza? If you live in New York City you probably have enjoyed their famous $1 pizza slices. How can they sell pizza slices for $1? Listen to our podcast to find out.

Direct download: 2_bros_pizza_Why_Pricing_and_Scaling_is_Important.mp3
Category:Marketing -- posted at: 1:32pm EDT

Starbucks is the world's largest coffee shop with over 32,660 stores worldwide. So what is their marketing strategy and why are people willing to pay more for their coffee? Listen to today's podcast to find out.

Direct download: Starbucks_Marketing_-_What_are_you_paying_fot.mp3
Category:Marketing -- posted at: 7:00am EDT

Digital marketing services are all the professional services that can help you market or advertise your business online. Learn more about them in today's podcast

Direct download: What_are_digital_marketing_services.mp3
Category:Marketing -- posted at: 12:39pm EDT

Are you thinking about getting SEO services for your website but aren't sure what type of services SEO agencies provide? Find out in today's podcast.

Direct download: What_Services_do_SEO_agencies_provide.mp3
Category:Marketing -- posted at: 8:00am EDT

Are you thinking about getting SEO services for your website but aren't sure how much you should be paying? Listen to our podcast to find out.

Direct download: How_Much_Do_SEO_Services_Cos.mp3
Category:Marketing -- posted at: 3:28pm EDT

GEICO is the number 1 global insurance company by revenues, with more than 17 million auto policies in force, insuring more than 28 million vehicles. So what is their marketing strategy and how can you use it in your own business? Listen to our podcast to find out.


Tesla is the fastest growing brand worldwide and the leading electric vehicle brand. So what is their marketing strategy and how can you use it in your own business? Find out in today's podcast.


AB testing is an effective technique that helps you to make changes to your web pages that will increase your conversions and grow your revenue. How does it work?

Direct download: What_is_AB_Page_Testing_and_Why_Is_It_Important_to_Revenue_Growth.mp3
Category:Marketing -- posted at: 8:30am EDT

You may have heard the term SEO and you may know that it has something to do with websites and search engines, but what exactly is it and is it worth the investment?

Direct download: What_is_SEO_and_why_is_it_important_to_revenue_growth.mp3
Category:Marketing -- posted at: 1:30pm EDT

Are you thinking of getting a new website or updating your current one? If so, then listen to our podcast to find out about a great way to take the guesswork out of your design decisions with first impression testing.

Direct download: Do_You_Do_First_Impression_Testing_on_Your_Website.mp3
Category:Marketing -- posted at: 11:30pm EDT

Do you have Inspectlet on your website? If not, listen to our podcast to find out how it can help you improve your website.

Direct download: Do_you_have_Inspectlet_on_your_website.mp3
Category:Marketing -- posted at: 4:00pm EDT

Do you have Google Analytics on your website? If not, listen to find out how much it can help understand your website traffic, the source of traffic, how many conversions your website is creating, the source of those conversions, and how people are interacting with your site.

Direct download: Do_you_have_Google_Analytics_on_your_website.mp3
Category:Marketing -- posted at: 4:00pm EDT

Do you do meta tag testing on your website? If not, you might be missing out on a huge opportunity to improve your page ranking and traffic.

Direct download: Do_you_DO_meta_tage_testing_on_your_website.mp3
Category:Marketing -- posted at: 4:00am EDT

Listen to today's podcast to find out how a video on your home page can help you increase your conversion rates, time on page, search engine rankings, and more!

Direct download: Do_you_have_a_video_on_your_home_page.mp3
Category:Marketing -- posted at: 8:00am EDT

Do You Use A/B Page Testing on Your Home Page? Listen to find out how A/B testing works and how it can help you to significantly increase your conversion rates.

Direct download: Do_you_use_AB_Page_testing_on_your_home_page.mp3
Category:Marketing -- posted at: 7:00am EDT

In this final part of our 3 part series on why having a great website is so important we'll look at 3 more important reasons why it is vital to have a website if you want your business to grow and succeed.


In part 2 of our 3 part series on why having a great website is so important we'll look at 3 more great reasons why it is vital to have a website if you want your business to grow and succeed.


In this 3 part series on why having a great website is so important, we'll look at 9 great reasons why it is vital to have a website in this day and age if you want your business to grow and succeed. In part one we will give you the first 3 great reasons.


Do you need some help marketing your accounting firm? Then this podcast is for you. Listen to discover our accounting firm marketing best practices that are sure to help you grow your firm.

Direct download: Accounting_Firm_Marketing_Best_Practices.mp3
Category:Marketing -- posted at: 7:00am EDT

Are you looking for the most effective ways to market your franchise? Listen as we outline franchise marketing's best practices.

Direct download: Franchise_Marketing_Best_Practices.mp3
Category:Marketing -- posted at: 6:30am EDT

What are the key SEO marketing services that are going to give you the best results when growing your transportation as a service company? Listen to our podcast to find out.

Direct download: Transportation_As_A_Serivce_SEO_Marketing.mp3
Category:Marketing -- posted at: 8:00am EDT

What are SEO services and can they help your Electric Vertical Take-off and Landing business grow? Listen to today's podcast to find out.

Direct download: Electric_Vertical_Take-off_and_Landing_SEO_Services.mp3
Category:Marketing -- posted at: 7:30am EDT

What types of SEO marketing services should you use for your self-driving car company? Listen to find out.

Direct download: Self-Driving_Cars_SEO_Marketing.mp3
Category:Marketing -- posted at: 7:00am EDT

If you are in the electric vertical take-off and landing business, then you will already know what an amazing technology it is and how it is going to transform the transportation industry, but maybe your target market isn't as aware of this great advance. That's where digital marketing can help. Listen to find out how.

Direct download: Electric_Vertical_Take-off_and_Landing_Digital_Marketing.mp3
Category:Marketing -- posted at: 8:00am EDT

As a digital marketing company, you would think that we would be recommending our services to every business out there. Actually, that's not the case. In fact, there are times when we truly believe that digital marketing is not a good idea for a number of situations. That's why we make a point of meeting with potential customers to find out more about their particular business and situation before we recommend our services. So when is digital marketing not a good idea? Listen to find out.

Direct download: When_Digital_Marketing_Is_Not_A_Good_Idea.mp3
Category:Marketing -- posted at: 7:30am EDT

It is estimated that by 2030, one in every 4 cars will be self-driving. Even though many people are still thinking through the pros and cons of this technology, the reality is, that it's coming and it's going to change a number of things including digital marketing.

Direct download: Self-Driving_Car_Digital_Marketing.mp3
Category:Marketing -- posted at: 8:00am EDT

Transportation as a service, also known as mobility as a service is a widespread, growing trend where people are moving away from personally owning a vehicle and opting to use service-based transportation instead. Because of this trend, there is a great opportunity for businesses that offer transportation as a service. But how can you use digital marketing to support this type of business? Keep listening to find out.

Direct download: Transporation_As_A_Service_Digitial_Marketing.mp3
Category:Marketing -- posted at: 7:00am EDT

In this podcast, we talk about when digital marketing is not a good idea for your electric vehicle company. This seems like a counter-intuitive topic for a digital marketing company, but we firmly believe that digital marketing isn't always the best fit for every electric vehicle company or any company for that matter.

Direct download: When_Electric_Vehicle_Digital_Marketing_Is_Not_A_Good_Idea.mp3
Category:Marketing -- posted at: 7:00am EDT

Digital marketing can be one of the most effective ways you can market your electric vehicle if you know what works, and it will give you the best return on your investment.

Direct download: Electric_Vehicle_Digitial_Marketing.mp3
Category:Marketing -- posted at: 7:00am EDT

Want to promote your electric vehicle charging station business, but aren't sure how to go about it. Implementing a digital marketing strategy can help you put your business on the map. Here's what you need to do.

Direct download: Electric_Vehicle_Charging_Station_Digitial_Marketing.mp3
Category:Marketing -- posted at: 8:30am EDT

What are SEO services and can they help your online magazine to grow? Listen to our podcast to find out.

Direct download: Online_Magazine_SEO_Services.mp3
Category:Marketing -- posted at: 8:00am EDT

Digital marketing is one of the fastest growing and changing industries already, but with the introduction of blockchain, digital marketing is being disrupted in even more far-reaching ways.

Direct download: How_Blockchain_is_Disrupting_Digital_Marketing.mp3
Category:Marketing -- posted at: 7:00am EDT

In this insightful interview with CEO of Business Success Factors, Doug Brown shares tips from what he has learned in sales and marketing over the years that can help you optimize your own sales processes while dramatically increasing your revenues.

Direct download: Doug_Brown_Interview-edited.mp3
Category:Marketing -- posted at: 4:32pm EDT

The value of digital marketing isn't in just how pretty it looks. Discover why in today's podcast.

Direct download: Profitworks_Engineering_the_Future_Of_Digital_Marketing.mp3
Category:Marketing -- posted at: 7:00am EDT

If you have a bookkeeping business that you are trying to grow, you may have been told that SEO or search engine optimization will be one of the best ways for you to achieve that. But why does SEO have such a high success rate? Listen to our podcast to find out.


Want to discover why email marketing often has the best return on investment of any marketing channel? Listen to this podcast to find out.


If you are new to SEO, you may find it all rather overwhelming. Here are 3 powerful tips to get you started getting your website to rank higher is search engine results like Google and Bing.

Direct download: SEO_For_Beginners_3_Powerful_Tips_To_Have_Your_Website_Rank_Higher_1.mp3
Category:Marketing -- posted at: 7:30am EDT

Follow Gary's story as he discovers the secret to growing his client base on the internet.

Direct download: Meet_Gary_A_Bookkeeper_Looking_to_Grow_Online_1.mp3
Category:Marketing -- posted at: 7:30am EDT

Would you like to get more bookkeeping clients, but you're not sure how to do that? Listen to our podcast and we'll give you some great tips.

Direct download: How_To_Get_More_Bookkeeping_Clients.mp3
Category:Marketing -- posted at: 7:00am EDT

Is your marketing not getting the results that it should be getting, but you're not sure what to do to change that? Well, then this podcast's for you

Direct download: My_Marketing_Is_Not_Getting_The_Results_It_Should_What_Should_I_Do.mp3
Category:Marketing -- posted at: 3:10pm EDT

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