The Sales and Marketing Podcast

Amazon started out as a small business in the garage of founder Jeff Bezos, and now millions (and growing) worldwide use it on a daily basis to make online orders that can arrive in a single day. Attracting customers for your eCommerce business is extremely important in 2020, and Profitworks can help. On today’s podcast, we will discuss How Amazon Has Built Tremendous Momentum Behind Their Business.

Direct download: PW_Amazon_podcast1.mp3
Category:Marketing -- posted at: 12:00pm EST

With over 2 million listing in over 190 countries, Airbnb has grown from three people sleeping on air beds in the founder's apartment to a company that is worth an estimated 25.5 billion dollars. One of the major reasons why Airbnb has been so successful has been its use of UX design. What is UX design and how can you use it to achieve success with your own business. You'll find out in this podcast.

Direct download: Why_AirBnBs_website_works_so_well_to_get_it_customers.mp3
Category:Marketing -- posted at: 12:00pm EST

Small business owners often ask us how major companies spend their marketing dollars. In today’s podcast, we are going to discuss how companies like Walt Disney, GM and Verizon set a marketing budget and what you can learn from them as a small business owner.

Direct download: Set_a_marketing_budget.mp3
Category:Marketing -- posted at: 12:00pm EST

According to this year's Brand Finance's Global 500 study, Disney has the most valuable and strongest brand in the world not only in the media sector but across all sectors with a whopping brand value of $32.6 billion dollars US. From its humble beginnings with the creation of Mickey Mouse back in 1928, it has exploded into one of the most recognized and powerful brands of all time. So how do they do it? In today's podcast, we will take a look at what they do for marketing and how you can apply their tactics to your own marketing.

Direct download: walt_disney_marketing.mp3
Category:Marketing -- posted at: 12:00pm EST

According to the BBC, last year Amazon became the second public company in the world to be valued at $1 trillion dollars. Apple was the first and Microsoft was 3rd. And currently it has the 3rd highest market valuation in the world after Microsoft. Now these are pretty impressive stats but that's not why I like Amazon. But the reason I like Amazon is probably the reason why it has such impressive stats. Listen to today's podcast and you'll find out why I like Amazon and how you can apply that to your own business.

Direct download: the_reason_I_like_Amazon.mp3
Category:Marketing -- posted at: 12:00pm EST

So you have a lovely website but nobody is visiting it. What should you do? And after all, you can't get conversions if no one is coming to your website. In today's podcast we'll let you know what the number 1 thing is that you need to do to get more traffic to your website.

Direct download: The_1_Thing_You_Need_To_Do_To_Get_More_Traffic_To_Your_Website.mp3
Category:Marketing -- posted at: 12:00pm EST

Once you have a website up and running is that enough to get you the traffic and the leads that you want? In today's podcast, you'll find out why it's important to keep adding pages to your website.

Direct download: Why_It_Is_Important_To_Add_Pages_To_Your_Website.mp3
Category:Marketing -- posted at: 12:00pm EST

Average website conversion rates are 2.35%, the top 10% of websites convert on average at 11.45%. But how can you take your website from average to have a conversion rate of over 11%? Find out in today's podcast.

Average Conversion Rate Sources: https://www.wordstream.com/blog/ws/2014/03/17/what-is-a-good-conversion-rate and https://www.smartinsights.com/ecommerce/ecommerce-analytics/ecommerce-conversion-rates/

Direct download: What-is-a-good-conversion-rate-153.mp3
Category:Marketing -- posted at: 4:00pm EST

It's hard to rank online. In our 3-part podcast series, we'll let you know why that is. In part one we talked about why keyword research is hard and in part 2 we talked about Google's changing algorithms. If you missed those, check them out in the Sales and Marketing Podcasts. In this our third and final installment in our series, we're going to talk about why ranking online takes time.

Direct download: Part_3_SEO_takes_time.mp3
Category:Marketing -- posted at: 12:00pm EST

It's hard to rank online. In our 3 part podcast series, we'll let you know why that is. In part one we talked about why keyword research is hard. If you missed it, check it out in The Sales and Marketing Podcasts. In this our second part in our series, we're going to examine how changing Algorithms makes ranking online so difficult. What are algorithms? why are they constantly changing and how does that affect how your website ranks on search engines? You'll find out in today's podcast.

Direct download: Part_2_Changing_Algorithms.mp3
Category:Marketing -- posted at: 12:00pm EST

Being able to find the right keywords to target is key to the success of search engine optimization and being able to get sales from SEO. Understanding which search phrases will bring traffic and which will bring actual customers is the trick. In the first part of our three-part series entitled "Why it is hard to rank online?" We'll be taking a look at why keyword research is hard.

Direct download: Why_It_Is_Hard_To_Rank_Online_-_Part._1_Why_Keyword_Research_Is_Hard.mp3
Category:Marketing -- posted at: 12:00pm EST

A strategy canvas is important because it gets your team to look at alternatives instead of competitors and how to turn your target market into customers of your company.

Direct download: Strategy-Canvas-Why-One-Is_Important-150.mp3
Category:Marketing -- posted at: 12:00pm EST

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