The Sales and Marketing Podcast (general)

The owner of the Traffic Control People explains how their business growth has exploded by focusing on generating referrals and outlines the strategy he used to drive this explosive growth in word of mouth advertising.

Direct download: Generating-Word-Of-Mouth-Joe-Weber-Interview.mp3
Category:general -- posted at: 2:53pm EDT

It's spreading - no it's not another disease. Find out what it is in today's podcast.

Direct download: A_Pandemic_Of_Hope.mp3
Category:general -- posted at: 8:00am EDT

What are 3 things that all fast-growing accounting firms do in common? One of them is that they spend more money on marketing, especially digital marketing. Listen to our podcast to find out why and to discover the other two.

Direct download: 3_Common_Things_That_All_Fast_Growing_Accounting_Firms_Do.mp3
Category:general -- posted at: 8:00am EDT

Want to know what the 3 fastest growing accounting firms out of the top 100 in the U.S. are. Listen to the podcast to find out.

Direct download: The_3_Fastest_Growing_Accounting_Firms_out_of_the_Largest_100.mp3
Category:general -- posted at: 8:00am EDT

The largest 4 accounting firms worldwide, Deloitte, Pwc, Ey, and KPMG, are still growing. Would you like to know why? Listen to today's podcast to find out.

Direct download: The_Growth_Rates_of_the_Four_Largest_Accounting_Firms.mp3
Category:general -- posted at: 8:00am EDT

Ernst & Young Global Limited, now known as EY, is one of the largest professional services networks in the world. It is part of the "Big Four" accounting firms along with Deloitte, KPMG and PwC. Listen to our podcast to discover how they improved employee engagement and incorporated this process into their marketing plan.

Direct download: EY-_How_they_improved_employee_engagement.mp3
Category:general -- posted at: 7:00am EDT

KPMG is one of the largest professional services companies in the world, operating in over 150 countries with close to 200,000 employees. They are part of the "Big Four" largest accounting firms operating internationally along with Deloitte, EY, and PwC, coming in at number 3. So what's the secret to their success? Listen to our podcast to discover their marketing strategy and learn how you can use it in your own business.


PwC stands for Pricewaterhouse Coopers and it's a multinational professional services network of firms that operate under the brand of PwC. It is considered to be the second largest professional services network in the world and it's part of the "Big Four" accounting firms beside Deloitte, EY, and KPMG. So what's the secret to their success? Listen to our podcast to discover their marketing strategy and learn how you can use it in your own business.


As of 2019, Deloitte was the fourth largest, privately owned company in the United States. It provides audit, consulting, financial advisory, risk advisory, tax and legal services with approximately 312,000 professionals globally. So what is their marketing strategy and how can you use it in your own business? Listen to today's podcast to find out.


Today's technology has made it easier for businesses to shop around and move to new accounting firms than it was in the past. This means that there is a great opportunity for your accounting firm to win new clients. But how can you go about doing that? We'll give you some great marketing ideas for accounting firms in today's podcast.

Direct download: Marketing_Ideas_For_Accounting_Firms.mp3
Category:general -- posted at: 8:00am EDT

If you have a company with sales under $5 million and are looking for some great marketing ideas that will help your business grow, then this podcast is for you.

Direct download: Marketing_Ideas_For_Companies_with_Under_5_Million_in_Sales.mp3
Category:general -- posted at: 8:00am EDT

Jeff Bezos, CEO and founder of Amazon has a very unconventional approach to marketing, but it has worked for Amazon. Find out what it is in today's podcast.

Direct download: Jeff_Bezos_Approach_To_Marketing.mp3
Category:general -- posted at: 12:00pm EDT

If you have a small business that can be replicated relatively easily, then making into a franchise could be a great way to expand it quickly. You need to do it right though in order for it to be profitable. In today's podcast we'll take a look at the steps that you should take in order to make your business into a franchise.

Direct download: How_To_Make_Your_Buisness_Into_A_Franchise.mp3
Category:general -- posted at: 4:14pm EDT

Your marketing strategy encompasses all of your business's marketing goals and objectives. Your business goals should shape your marketing strategy. Having an effective marketing strategy is vital for the success of your business. If you don't have one, then the tactics you use to attract customers will probably be inefficient or hit and miss. So what are the questions you should ask when developing a marketing strategy? Find out in today's podcast.

Direct download: Questions_to_ask_when_developing_a_marketing_strategy.mp3
Category:general -- posted at: 4:09pm EDT

Marketing Tactics are the way you choose to reach your target market to promote your products and services. There are many different marketing tactics that you can choose from. Find out some of the most effective options for growing your business in today's podcast.

Direct download: Digital_Marketing_Tactics_What_Are_the_Options.mp3
Category:general -- posted at: 4:02pm EDT

One of the most powerful and inspiring commercials of the 2020 Super Bowl was Microsoft's "Be the One" feature on Katie Sowers. In today's podcast we are going to take a look at this touching ad and see how you can use some of these strategies in your own marketing messaging.

Direct download: Super_Bowl_2020_Commercial_MIcrosoft_-_Katie_Sowers.mp3
Category:general -- posted at: 12:00pm EDT

Do you take a good, hard look at your team's marketing plan every so often? You should! In today's episode, we're sharing information on when it's important to review your marketing plan to set your business up for success.

Direct download: marketing_plan.mp3
Category:general -- posted at: 12:00pm EDT

Why is marketing so important, anyway? In today's episode, we're sharing some of the reasons why having a marketing strategy is essential to your sales growth and brand recognition. 

Direct download: why_marketing_is_important.mp3
Category:general -- posted at: 12:00pm EDT

Should you be using email marketing as part of your business marketing plan? In today's podcast we'll give you 9 great reasons why.

Direct download: why_every_business_marketing_plan_should_include_email_marketing.mp3
Category:general -- posted at: 9:00am EDT

Will spending more on your sales department or on your marketing get you better results? In this podcast we explain how to get the answer to this question for your business and why it is important to know which will get you better results.


Google is one of the most powerful companies in the world... And they influence your marketing strategy more than you'd think. Wondering what changes are coming down the pipeline that you need to be aware of as a marketer in 2020? We're sharing our predictions in today's episode. 

Direct download: How-Google-Will-Change-Marketing.m4a
Category:general -- posted at: 5:25pm EDT

Wondering which marketing method has the best bang for your buck? We're breaking down the ROI of each in today's podcast.

Direct download: What-3_Marketing-Methods-Have-The-Best-Return-On-Investment-101.mp3
Category:general -- posted at: 12:30am EDT

So, what is a good marketing ROI? Get the answer quick and easy by listening to this 60 second podcast episode.

Direct download: What-Is-A-Good-Marketing-Return-On-Investment-100.mp3
Category:general -- posted at: 12:00pm EDT

Why it's best to focus on one specific goal, work on it until you achieve it, and reap the rewards for your business.

Direct download: Importance_of_1_goal1.mp3
Category:general -- posted at: 12:00pm EDT

One of the best thing you can do for your business, is to turn your customers into superfans. In this podcast we talk about the 3 most important things you can do to turn your customers into raving fans.

Direct download: Profitworks-RavingFans-Podcast_1.mp3
Category:general -- posted at: 5:43pm EDT

For any modern business, having a strong online presence is critical for long-term success. In this episode we're sharing 6 key things you can do to improve online presence successfully.

Direct download: What-You-Need-To-Do-To-Improve-Your-Online-Presence-88.mp3
Category:general -- posted at: 12:00pm EDT

Among all of our clients, we have noticed some consistent trends among the the ones that are growing at a fast rate (over 20% revenue growth per year). Take a listen to our quick 3 minute podcast to learn what we've discovered are the 3 common qualities of companies which are growing at significant rates.

Direct download: 3-Common-Things-Fast-Growing-Companies-Do.mp3
Category:general -- posted at: 9:05am EDT

In this blog article and podcast we discuss

  • What marketing channels Bridesmade.ca has all tried
  • Which of these marketing channels have been the least effective at driving sales
  • Which of these channels have been the most effective at driving sales
  • The keys to being successful when using Facebook Ads
  • Tips for how to make trade shows more effective and drive a positive return on investment
  • What they learned about picking a name and a domain
  • What they have learned about obtaining sales growth in their first 3 years in business

Ask us how you can use Facebook to drive sales for your business or any marketing related question you have by clicking here

Category:general -- posted at: 12:50pm EDT

About 94% of the first page results clicks are for SEO versus 6% PPC while users have a bias for only reading less information across the screen as they move down the search listings based on the F pattern eye-scanning behaviour of Google users. This article provides a deep dive into available data on search distribution. Readers will understand how clicks are distributed when it comes to search results layout, search rankings, and also distribution for local SEO. This article is paired with a companion podcast in which we discuss the differences in click distributions between SEO (Organic or Search Engine Optimization) and PPC (Pay Per Click Ads).  Feel free to send us and email to discuss if our services would be a good fit for your business.

Category:general -- posted at: 2:59pm EDT

You could be missing out on up to 62% of your market if you are not ranking well in search engines like Google. How do you rank higher though? To do this you need to know what google looks at to determine what pages ranks where. This is hard to know for sure as Google never shares this information exactly. We have a pretty good estimate though. What we believe are the top 10 factors Google uses to determine where pages rank in search engine results are as follows: content quality, number of total backlinks, RankBrian, click through rate, relevant terms in the content of the page, # of social media shares, domain search visibility, number of referring domains, content freshness and length of URL. The learn how we came to this conclusion and what data we used continue reading this article.

Category:general -- posted at: 9:19am EDT

In this podcast, we are going to talk about some of the best marketing blogs that you can find on the internet. There is a ton of information out there on marketing so we thought it would be nice to have some of the top blogs available in one place. The 50 articles we mention here should help to give you a solid marketing foundation whether you're only just beginning to learn about marketing or you're a seasoned veteran. Profitworks Inc. is an expert in the field of Email Marketing which is one of the highest average ROI marketing mediums available to businesses. We also engage in SEO marketing. Contact them now to learn more!

Direct download: Sales-Marketing-ROI-Podcast-Episode-33.mp3
Category:general -- posted at: 12:15pm EDT

In this podcast, we are going to talk about why email marketing services have such a good return on investment. We'll discuss the philosophy behind why email marketing continues to generate a good return on investment and give you some tips on how you can optimize your email marketing to generate even more revenue. Profitworks Inc. is an expert in the field of Email Marketing which is one of the highest average ROI marketing mediums available to businesses. Contact them now to learn more!

Direct download: Sales-Marketing-ROI-Podcast-Episode-32.mp3
Category:general -- posted at: 4:02pm EDT

In this podcast, we are going to talk about some of the good, bad and ugly articles that are based on direct email marketing. When you're looking for tips to help you come up with effective marketing emails there is a ton of information available. Some of this information is excellent, but others may provide you with poor information that could actually hurt your conversion rates. The 6 articles we mention in this article should help to give you a solid foundation of what makes an effective marketing email, and should help to give you some ideas of what to avoid. Profitworks Inc. is an expert in the field of Email Marketing which is one of the highest average ROI marketing mediums available to businesses. Contact them now to learn more!

Direct download: Sales-Marketing-ROI-Podcast-Episode-28.mp3
Category:general -- posted at: 2:40pm EDT

In this podcast we are going to talk about some of the best email marketing case studies out there. Email marketing has shown time and time again to be one of the most dependable marketing methods for small to medium sized businesses. It's been proven as a constant provider of a high return on investment despite competition from other outlets such as social media marketing. These five case studies will help to show that email marketing is alive and well, and should be included in the marketing plan of every business. Profitworks Inc. is an expert in the field of email marketing which has one of the highest ROI's of any marketing type. Contact them now to learn more!

Category:general -- posted at: 10:44pm EDT

In this blog article and podcast, we are going to talk about some of the best marketing articles that focus on the topic of ROI or return on investment. Return on investment is a popular metric that is used to measure the efficiency of different investments. It's also a great way to compare different marketing tactics and marketing mediums to determine which is delivering better results for your companies bottom line. The 5 articles we mention in this article should help to give you a solid foundation and understanding of ROI and how it relates to marketing. Profitworks Inc. is an expert in the field of Search Engine Optimization and Email Marketing which are two of the highest average ROI marketing mediums available to businesses. Contact them now to learn more!

Category:general -- posted at: 10:44am EDT

In this podcast we are going to talk about the benefits of working with an email marketing experts. A lot of businesses want to do their email marketing themselves to avoid any extra costs, but in doing so you may lose some of the potential benefits that can come as a result. If you want to get the most out of your email marketing you'll want to work with an expert that understands the most effective methods for creating a top of the line email. Profitworks Inc. is an expert in the email marketing field. Contact them now to learn more!

Category:general -- posted at: 12:35pm EDT

This podcast and video is a seminar we held recently titled "Thing You Can Do Today To Get More Sales From Your Website". The goal of the seminar was to provide business owners and marketing managers items they can implment on their website on their own with minimal time to increase the sales they get from their websites. In the seminar we did review a few websites of the attendees' but we have removed this section to not leak any confidential competitive information of the attendees. If you would like a digital copy of the presentation slides or you would like a free review of your website to see what could be done to increase the sales from your website just contact us

 

Category:general -- posted at: 5:53pm EDT

The top marketing channels for the best percentage of high quality leads are trade shows, events, email marketing and referral/advocate marketing. When you look at which methods also have the best return on investment the best methods are referral/advocate marketing, email marketing, events and search engine optimization. Marketing can be done through a wide range of channels/methods and various tactics for each channel that will all yield different results based off of many different factors. This article will provide insights into which marketing channels/methods that are on average the best. The information in this article is based on Profitworks' experience providing marketing services to our clients, as well as various third-party studies that have been done on the effectiveness of marketing channels.

Category:general -- posted at: 4:52pm EDT

In this podcast we have the pleasure of interviewing Professor David Rose, from the University of Waterloo and the Conrad BETC who lecturers in the MBET program. In the interview, Professor Rose comments on what exactly an entrepreneur is, who can be an entrepreneur, what are the determining factors to whether a business will be successful or not, advice on the marketing of new business ventures and advice for where to start if someone is looking to begin a new business venture. At the very end of the podcast he gives some great advice for all business owners and managers looking to be successful. Be sure to listen all the way to the end to hear this great advice. 

Category:general -- posted at: 7:40am EDT

In this blog article and podcast we are going to talk the return on investment from different marketing methods. We will discuss the industry ROI averages for different methods and give a conclusion on which method has the best ROI. In the blog article you can also find graphs that give a visual display of this information. 

Category:general -- posted at: 7:37am EDT

In this blog article and podcast we are going to talk about how to measure the effectiveness of your search engine optimization. We will discuss what goal you should be tracking, how to evaluate your website compared to the competition and how to measure the sales performance or your website. If you would like to see how your website traffic compares to your top competitors you can click here and we will send you back a report free of charge. Click here if you are interested. 

 

Category:general -- posted at: 11:52am EDT

In this podcast we have the pleasure of interviewing Jerome Katz, Professor Of Entrepreneurship at Saint Louis University. In the interview Professor Katz comments on what are the key things to be a successful entrepreneur, trends in small business today, information on what marketing methods have the best ROI for entrepreneurs and tips on hiring your first employees. The single most important factor to entrepreneur success as seen in his research and experience is not having a great idea. Instead the single most important factor is having customers in hand that have a problem, which you can solve for them. Listen to the podcast below to hear specifically what he means in more detail and all of the other advice and tips he provides. 

Category:general -- posted at: 12:15pm EDT

In this podcast we are going to talk about what Profitworks is working on to become the best SEO service provider, and some of the value-added services that we offer to our clients.

Category:general -- posted at: 2:33pm EDT

In this podcast we compare the return on investment of organic traffic (which is generated by search engine optimization) and social media traffic (which is generated by social media activities or social media advertising). From our research one appears to have a great return on investment for businesses and the other has a terrible return on investment. This is extremely suprising given both seem to be all the hype in the last few years in the small business community, on blogs and from marketing speakers. A large portion of business are being misguided, wasting a lot of money, time and energy that is not benefiting their business. If you would like an audit of your search engine optimization and social media activities contact us to book an appointment to discuss. If you are not familiar with any of the terms referenced in this podcast, go to this article on our blog and scroll down to the bottom of the artilcle where you can find detailed descriptions explaining each term. 

Category:general -- posted at: 9:34am EDT

In this podcast we discuss what SEO outsourcing is, the reasons to and benefits of doing it, as well as an example of the return on investment that can be achieved. If you are not even clear on what SEO is click here to learn what SEO or Search Engine Optimization is. If after listening to the podcast and reading this article you determine that your business needs help with search engine optimization for your webiste send us and email to discuss further to see if our services would be a good fit for your business.

Category:general -- posted at: 3:08pm EDT

In this podcast we discuss the difference between organic versus paid search. In the podacst we start by explaining what organic search and paid search are in simple easy to understand terms and how each are utilized by businesses to marketing their products and services. The podcast concludes with which of organic search or paid search delivers a better return on your marketing spend dollar.

Category:general -- posted at: 6:26pm EDT

In this podcast we review which of SEO or PPC has a better return on investment and which is better to spend your marketing dollars on. 

Category:general -- posted at: 8:10am EDT

In this podcast I look at the 3 most common web marketing myths. I challenge you that you will probably beleive at least one of these myths. 

Category:general -- posted at: 8:04am EDT

In this podcast I review the ROI by marketing method over the last 4 years for our company and our clients. I then give what are the top 5 market methods by ROI and the worst 5 marketing methods for ROI. 

Category:general -- posted at: 8:23am EDT

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