The Sales and Marketing Podcast

Business owners may be surprised to find that SEO usually generates 275% in ROI or an additional $2.75 in profit for every $1.00 spent. Profitworks provides customers with a sustainable strategy to increase their website traffic and sales. This article is paired with a companion podcast in which we discuss the difference of SEO (Search Engine Optimization / Organic) and PPC (Pay Per Click / Paid) advertising. First things first, we explain what organic search and paid search are in simple easy to understand terms and how each are utilized by businesses to marketing their products and services. The podcast concludes with determine whether search or paid search delivers a better return on your marketing spend dollar. After listening to the podcast and reading this article you determine that your business needs help understanding online marketing feel free to send us and email to discuss if our services would be a good fit for your business.

Category:Marketing -- posted at: 1:50pm EDT

Everyone who runs a website wants to know how Google determines which pages rise to the top of their search engine. In this podcast, we're going to discuss how Google's ranking factors work, how we determine what their ranking factors are, and share with you some of the ranking factors that we've discovered over our years as an SEO company.

Direct download: Episode_37.mp3
Category:Marketing -- posted at: 1:23pm EDT

In this blog article and podcast, we're going to give you our 5 "60 second or less" tips that will help you to find the best marketing company for you. We understand that choosing the right marketing company to work with can be stressful so these tips should help to make the process a little easier. Profitworks Inc. is an expert in the field of Search Engine Optimization and Email Marketing, which is one of the highest average ROI marketing mediums available to businesses. If you're looking to make a marketing plan for the first time check out our FREE marketing template. Click here to check it out now!

Direct download: Episode_36.mp3
Category:Marketing -- posted at: 10:50am EDT

In this podcast we talk about the reasons why page linking is important to increasing Google search result ranking, what are some trends in how page linking is influencing search results, and tips on how to effectively use linking as a lever to propel your page into top ranking gear. Though linking is but one of the many factors in Google page rankings, we help clients use the right approaches in growing their business through page ranking optimizations, see here to contact us or to get a free review for your site. Profitworks Small Business Services provides website search engine optimization and website conversion optimization services which win more customers for our customers.

Direct download: The_Sales_and_Marketing_ROI_Podcast_Episode_39.mp3
Category:Marketing -- posted at: 10:56am EDT