The Sales and Marketing Podcast

Listen to this informative interview with Marketing and Sales expert Tim Brown, the CEO and founder of Hook Agency. Tim is a content strategy evangelist who has been featured on Forbes, Neil Patel & NBC, Fast Company and in the podcast he shares some helpful insights that you can use in your own business.

Direct download: Tim_Brown_Interview-edited.mp3
Category:Marketing -- posted at: 12:00pm EST

Brand positioning can help you create high growth, high market share products that are known as "stars" in the Growth-Share Matrix. Find out more about how it works.

Direct download: How_To_Create_Brand_Positioning_to_Stand_Out_From_Your_Competitors.mp3
Category:Marketing -- posted at: 12:00pm EST

Discover how you can use the Boston consulting group's Growth-Share Matrix to help your company decide what you should keep, sell, or invest in. If you aren't familiar with the Growth-share Matrix, then you might want to listen to our previous podcast that explains in detail what it is. It's simply entitled "The Growth-Share Matrix".

Direct download: The_Growth-Share_Matrix_-_How_to_Use_It_for_Your_Business.mp3
Category:Marketing -- posted at: 12:00pm EST

The Boston Consulting group's product portfolio matrix, also known as the Growth-Share Matrix is a long-term strategic planning tool that can help your company decide what you should keep, sell, or invest in. Learn more about how it works and how it could benefit your business in today's podcast.

Direct download: The_Growth-Share_Matrix.mp3
Category:Marketing -- posted at: 12:00pm EST

To diversify or not to diversify, that is the question. You'll find out why it is important to diversify what you sell in today's podcast.

Direct download: Why_It_Is_Important_to_Diversify_What_You_Sell.mp3
Category:Marketing -- posted at: 12:00pm EST

You've heard the old saying, "Don't put all your eggs in one basket." Well that saying definitely applies to your company's customer base. Find out why it is important to diversify your customer base in today's podcast.

Direct download: Why_It_Is_Important_to_Diversify_Your_Customer_Base.mp3
Category:Marketing -- posted at: 12:00pm EST

If you are a small business owner then you probably understand that marketing would be a good investment to help you grow your business, but how do you go about determining a marketing budget? There are different approaches you can take so listen to find out which one would work best for your business.

Direct download: Ways_to_Determine_a_Marketing_Budget_and_Which_Method_Is_Best.mp3
Category:Marketing -- posted at: 12:00pm EST

Do you know the difference between paid advertising and SEO? Do you know which one is better to help you grow your sales? In this our 200th episode, you'll find out!

Direct download: Paid_advertising_vs_SEO.mp3
Category:Marketing -- posted at: 12:00pm EST

Whether we like it or not, we live in a digital world and the internet is here to stay. If you don't think your business needs a website or you don't think that your current website plays an important role for the success of your business, then this podcast might change your mind.

Direct download: What_Is_the_Importance_of_a_Website.mp3
Category:Marketing -- posted at: 12:00pm EST

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