The Sales and Marketing Podcast

Volkswagen was founded by the German government in 1937 to mass produce a low-priced car for the people and by 2015 it had grown to being the world's largest car manufacturer. However, in that same year, it was discovered that they had been using illegal software installed in their vehicles that could detect when regulators were doing emissions tests and adjust the results so they the vehicles would pass. Many analysts thought the the auto giant would never recover, however they have. So how did they do it? Listen to find out.


The automotive industry is fiercly competitive, but Mercedez Benz is the world's oldest luxury car manufacturer and is called by Business Week Magazine, the top most recognized global automobile brands. So what is the key to their success and how can you apply their strategies to your own business. You'll find out in our podcast.


Wondering how to attract high quality employees or sub contractors to apply to work for your company? You are in luck, this podcast is for you.

Direct download: How-To-Use-Marketing-To-Attract-Employees-or-Sub-Contractors-135.mp3
Category:Marketing -- posted at: 8:30am EST

Coca-Cola is the world's third most valuable brand with its products being sold in almost every country in the world. It has grown from selling about 9 servings a day in its first year in 1886 to now selling over 1.9 billion servings a day. You can't have become that successful without having an effective marketing strategy. So let's take a look at Coca-cola's marketing strategy and see what you can use to help make your business successful too.


Nike is well known for having some of the best marketing strategies in the world. They work hard at their marketing and they invest a lot into it spending over 3 billion dollars a year. So what are Nike's marketing tactics and how can you use those tactics to help your own business? You'll find out in our podcast.


Samsung is the largest tech business by revenue and the seventh most valuable brand in the world. Their vast and impressive product line includes laptops, tablets, smartphones, TVs, cameras, Refrigerators, and other household appliances. Samsung used to struggle in the smartphone market, but now they are Apple's main competitor. How do they do it? In this first part of our two part series, we're going to take a closer look at Samsung's marketing strategy and see what ways you can use those strategies to help grow your own business.


In this podcast we will continue on from our first podcast and outline 3 more strategies that Samsung has successfully used to grow to be largest tech business by revenue and the seventh most valuable brand in the world. In addition, we’ll let you know how you can use their strategies in your own business.


Disney has become a massive conglomeration of movies, merchandise, franchises, parks and resorts that enjoys tens of billions of dollars in profit every year. so how do they do it? In today's podcast, we will take a look at the key marketing strategies of Disney and tell you how you can use those strategies to help grow your own business.


One of the most powerful and inspiring commercials of the 2020 Super Bowl was Microsoft's "Be the One" feature on Katie Sowers. In today's podcast we are going to take a look at this touching ad and see how you can use some of these strategies in your own marketing messaging.

Direct download: Super_Bowl_2020_Commercial_MIcrosoft_-_Katie_Sowers.mp3
Category:general -- posted at: 12:00pm EST

Super Bowl 2020 saw the first Porsche commercial since 1997; and it was a success. In today's podcast we'll take a closer look at the marketing messaging and strategy behind this iconic commercial and let you know how you can use these principles in your own business.

Direct download: Super_Bowl_2020_Commercial_Porsche_-_The_Heist.mp3
Category:Marketing -- posted at: 12:00pm EST

The Super Bowl is the most watched television event of the year and second only to the game itself is the popularity of its commercials. It's no wonder then why Hyundai has jumped on board the Super Bowl bandwagon for the last 11 straight years! So let's take a closer look at Hyundai's 2020 Super Bowl Commercial and see what we can learn that you could apply in your own business marketing strategy.

Direct download: Super_Bowl_2020_Commercial_Hyundai_-_Smaht_Pahk.mp3
Category:Marketing -- posted at: 1:16pm EST

Microsoft is one of the world's largest and most valuable companies and is repeatedly listed in Forbes top 100 companies in the world. So what is their marketing strategy and how can you use it to help grow your own business? Let's find out.


We all know that Google is the king of search engines, but they are also the king of marketing and yet you've probably never seen an ad for Google - that's because they don't use them. Instead Google uses a much more subtle but extremely effective marketing strategy. In today's podcast we're going to take a look at Google's marketing strategy and show you how you can use it in your own business.


The key to Amazon's marketing strategy revolves around making their customers happy. Has Amazon been successful in making their customers happy? Well for years, Amazon has placed in the top 10 of a University of Michigan customer satisfaction index for 225 of America's largest companies. That's a pretty impressive record. In today’s podcast we are going to take a closer look at how Amazon has been able to make their customers happy.


Apple is one of the most successful brands on the planet, Between 2004 and 2014 their revenue has grown from $8 billion to $180 billion, so taking a look at what their marketing strategy and seeing how you can use it in your business could really help your business grow too.


Two of the most common terms you'll come across in website marketing are impressions and conversions, but do you know what they actually refer to? In today's podcast we are going to take a look at the difference between an impression and a conversion and let you know how they can affect your marketing success.

Direct download: Impression_vs_Conversion.mp3
Category:Marketing -- posted at: 12:00pm EST

Google Ads definitely dominate the paid advertising industry, however it isn't the only choice that you have. In today's podcast we're going to take a look at the top 6 Google Ads Alternatives that also can help you grow your business.

Direct download: Google_Ads_Alternatives.mp3
Category:Marketing -- posted at: 12:00pm EST

Over the past several months, the team at Profitworks has been building results dashboards for small businesses using Google Data Studio. In today’s podcast, we are going to discuss the pros and cons of using Google Data Studio for your business’ key performance indicators dashboard.

Direct download: Google_data_studio.mp3
Category:Marketing -- posted at: 12:00pm EST

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