The Sales and Marketing Podcast

3 ways to evaluate new marking ideas, including break-even point vs. return on investment, recurring benefits vs. one-time return, and perceived value of your product.

Direct download: Evaluate_new_marketing_ideas.mp3
Category:Marketing -- posted at: 12:00pm EDT

Wondering which marketing method has the best bang for your buck? We're breaking down the ROI of each in today's podcast.

Direct download: What-3_Marketing-Methods-Have-The-Best-Return-On-Investment-101.mp3
Category:general -- posted at: 12:30am EDT

So, what is a good marketing ROI? Get the answer quick and easy by listening to this 60 second podcast episode.

Direct download: What-Is-A-Good-Marketing-Return-On-Investment-100.mp3
Category:general -- posted at: 12:00pm EDT

Want to learn how Chick-Fil-A has grown to become the top chicken chain in the U.S.. and it the 8th largest U.S. restaurant chain? Find out in today's podcast as we take a closer look at their marketing message and show you how you can use it to grow your own business.

Direct download: Chik-fil-a.mp3
Category:Marketing -- posted at: 12:00pm EDT

Knowing who your target audience is and figuring out what they want is an effective marketing tact. In today's podcast we're going to learn how Home Depot has used this strategy to make them so successful.

Direct download: Home_Depot.mp3
Category:Marketing -- posted at: 12:00pm EDT

Knowing your marketing results metrics will help know where you're doing well, where you can improve, and how you can most effectively spend your marketing dollars.

Direct download: Marketing_results_metrics.mp3
Category:Marketing -- posted at: 4:00pm EDT

Why it's best to focus on one specific goal, work on it until you achieve it, and reap the rewards for your business.

Direct download: Importance_of_1_goal1.mp3
Category:general -- posted at: 12:00pm EDT

One of the best thing you can do for your business, is to turn your customers into superfans. In this podcast we talk about the 3 most important things you can do to turn your customers into raving fans.

Direct download: Profitworks-RavingFans-Podcast_1.mp3
Category:general -- posted at: 5:43pm EDT

One of the easiest ways to gain marketing insights is to simply spend time listening to your customers. In today’s podcast, we are going to discuss Why It Is Important To Listen To Your Customers, how you can best go about doing so, and what can be gained from this valuable exercise.

Direct download: Customer_listening.mp3
Category:Marketing -- posted at: 2:05pm EDT

37% of customers expect to get quick responses from businesses they are hoping to make a purchase from. Having a chatbot is key to your website's success--and in this episode, we're talking about how they can generate more leads for your website.

Direct download: Live-Chat-Can-Work-To-Increase-The-Leads.m4a
Category:Marketing -- posted at: 1:56pm EDT

We're taking a look at some of the best holiday digital marketing strategies and unwrapping what makes them stand out.

Direct download: top-3-christmas-marketing-ideas.m4a
Category:Marketing -- posted at: 9:23am EDT

Google Adwords is a complex program, and the cost of investing can depend on a number of different factors. In this podcast I walk you through the 2 main factors of Adwords cost, as well as give you tips on how you can lower this cost and optimize your Adwords campaign

Direct download: How_Much_Do_Google_Ads_Cost.mp3
Category:Marketing -- posted at: 6:34pm EDT

Dove is my favorite company because they have done a great job at gaining my trust. In this podcast, we'll take a look at building trust with your customer and how you, like Dove can do that.

Direct download: dove_podcast.mp3
Category:Marketing -- posted at: 12:00pm EDT

Google adwords can be an expensive investment, however, if done properly it can be an incredibly effective marketing tactic for your business. In this podcast I will walk you through the 3 things that make Google Adwords so expensive and discuss at what points it can generate a good return for you business.

Direct download: WhyGoogleAdwordsIsSoExpensiveWhe.mp3
Category:Marketing -- posted at: 9:18am EDT

Tim Hortons is one of the most influential brands in Canada. How did they get there? With purpose driven marketing. In today's podcast we'll take a look at what purpose driven marketing is and how Tim Horton's has used it to help them be so successful.

Direct download: Tim_Hortons_marketing_message_podcast.mp3
Category:Marketing -- posted at: 2:01pm EDT

Wondering if you can get by without investing into your business' brand? In this podcast we highlight three of the key reasons why branding is critical for your financial success as a business. 

Direct download: Why-Is-Branding-Important-To-Revenue-Growth.m4a
Category:Marketing -- posted at: 12:00pm EDT

For any modern business, having a strong online presence is critical for long-term success. In this episode we're sharing 6 key things you can do to improve online presence successfully.

Direct download: What-You-Need-To-Do-To-Improve-Your-Online-Presence-88.mp3
Category:general -- posted at: 12:00pm EDT

Wondering if you're working with an SEO company that can be trusted? We're sharing some of our top things to look for in SEO company and clarifying common misconceptions so that you don't get burned.

Direct download: SEO-Is-Snake-Oil-85.mp3
Category:Marketing -- posted at: 1:28pm EDT

The fastest growing company in Canada is which has grown 24,182% over the last 5 years to roughly $120 million in revenue as of mid 2019. The key things it does that has allowed it to grow so fast 1. It sells online, 2. It uses magazine quality images in its marketing, 3. It solicits stories from their customers and post the quotes directly in their Facebook posts with an image, 4. They use retargeting ads, 5. They post images daily to Instagram and Facebook showcasing their products, 6. They solicit peer-to-peer sharing asking customers to post a picture of their purchase on Facebook and Instagram.



Ever wonder how Apple is so effective, their copywriting plays a major role into their success. In this podcast we'll outline 16 of the copywriting strategies that Apple uses in their marketing to help your business grow exponentially!

Direct download: Apple_copywriting_podcast.mp3
Category:Marketing -- posted at: 12:00pm EDT

We looked at the 3 fastest growing companies of all time, to look and see what they had in common. These three companies (Groupon, Priceline and Amazon) are the companies that took the shortest amount of time to reach 1 billion in revenue. Take a listen to our quick 3 minute podcast to learn what we've discovered are the 3 common qualities of companies which have been the fastest growing every in history.

Direct download: What-the-3-fastest-growing-companies-in-history-have-in-common.mp3
Category:Marketing -- posted at: 12:00am EDT

In this podcast we look at the top 3 things that Tim Horton's does to make them one of the most successful restaurants in Canada. From sharing their love of hockey to emotional connection, this podcast will help you understand how you can invest in marketing as powerful as Tim Horton's.

Direct download: Tim_Hortons_Marketing_Messaging.mp3
Category:Marketing -- posted at: 12:00am EDT

There are a lot of tools out there to help track ROI, but which is the best? In this podcast we're going to discuss the importance of a marketing dashboard, as well as three reasons why you should have one.

Direct download: The_1_Tool_You_Need_to_Be_Using_to_Track_Your_Marketing_ROI.mp3
Category:Marketing -- posted at: 12:00am EDT

What marketing mix will get your company the best results? What marketing mix gets the best return on investment? What marketing mix is most likely to be successful? Have your questions answered in this short 5 minute podcast. 

Direct download: What-Marketing-Mix-Is-The-Best-77.mp3
Category:Marketing -- posted at: 9:11am EDT

Having an awareness of what your competition is doing to market their product or service can help you refine your own strategy. In this podcast, we'll show you how to use Facebook's Page Transparency tool to keep an eye on your competitors and get a leg up on your own marketing strategy.

Direct download: How-To-See-What-Competitors-Are-Doing-On-Facebook.mp3
Category:Marketing -- posted at: 3:14pm EDT

Some business owners don't review their website's metrics at all, but we've found that it's incredibly important to review these metrics on a weekly basis. In this podcast we'll explain why it's important to review these metrics, and which 3 metrics you should be reviewing weekly.

Direct download: Weekly_metrics.mp3
Category:Marketing -- posted at: 12:00am EDT

Wondering how much you should be investing in the marketing for your family run privately owned business? This podcast will answer your question. It outlines what % of revenue the average business with under $25 million invests in marketing. This podcast explains why it is important to look at your marketing as an investment and not a cost. If you are looking at your marketing expenditures as a cost, it is negatively affecting your business in a way you probably don't even realize of see. Listen to the podcast to find out what this negative effect is.

Direct download: How-Much-Should-I-Invest-In-Marketing-74.mp3
Category:Marketing -- posted at: 10:30am EDT

Marketing copywriting can be one of the most effective tools to help you generate more leads for your business. But marketing copywriting is about so much more than just quality writing. Learn more in this podcast!

Direct download: marketing_copywriting.mp3
Category:Marketing -- posted at: 7:32am EDT

SEO is most definitely worth the wait, but how long will it take and what kind of returns can you expect? What can you expect from other methods of digital marketing. We answer all of these questions and more in this podcast.

Direct download: Is-SEO-Worth-The-Wait-73.mp3
Category:Marketing -- posted at: 8:14am EDT

SEO is not a quick fix option, but long term, it's the best option for driving traffic and achieving more sales from your website. There are also a number of factors that can effect the speed at which you see results, and we will cover them and more in this podcast.

Direct download: How-Long-Does_It-Take-To-See-SEO-Results.mp3
Category:Marketing -- posted at: 8:01am EDT

There are 3 very specific things you can do to help your business gain valuable market insights, particularly when it comes to your business website. Listen to this podcast to learn more about these 3 things!

Direct download: In_tune_with_what_market_wants1.mp3
Category:Marketing -- posted at: 6:57am EDT

Looking to increase the traffic to your website in only a few minutes? Paying attention to your website pages meta tag titles and descriptions can have a huge impact on your traffic. Let us tell you how!

Direct download: meta_tag_testing_edited_1.mp3
Category:Marketing -- posted at: 6:51am EDT

Failing to capture any leads on your homepage? This podcast will walk you through the 3 major factors of your homepage that can help to increase traffic to your website, which results in powerful leads.

Direct download: 3_Things_You_Need_On_Your_Homepage.mp3
Category:Marketing -- posted at: 8:11am EDT

In this podcast we walk you through how your business can start drawing in more organic leads, without even needing a sales team to generate them for you!

Direct download: What-Is-The-Best-Way-To-Get-Leads-And-Why.mp3
Category:Marketing -- posted at: 7:54am EDT

In this podcast we will walk you through why it's important to have your business show up at the top of Google or Bing, and how you can help your business website rise to the top of Google's rankings (even against larger businesses!).

Direct download: How-To-Know-What-Will-Work-To-Have-Your-Business-Show-Up-Online-67.mp3
Category:Marketing -- posted at: 7:50am EDT

In this podcast we're going to discuss the way that Google is changing how Businesses are found online, and what metrics are most important for ensuring that your business is found on the top of Google's search engine.

Direct download: How-Google-Is-Changing-How-Businesses-Are-Found-Online-66.mp3
Category:Marketing -- posted at: 7:44am EDT

There are a few ways that you can increase your businesses revenue. In today's Podcast we're going to walk you through how you can increase your businesses revenue by 10x!

Direct download: The-Number-One-Thing-You-Need-To-Do-To-10x-Your-Revenue-65.mp3
Category:Marketing -- posted at: 7:40am EDT

There are a few ways to increase your sales, but we've found that one has the most significant impact. In this podcast we'll discuss this "One thing" and how you can implement it into your business today!

Direct download: The-One-Thing-You-Cant-Grow-Sales-Faster-Without-Itt-64.mp3
Category:Marketing -- posted at: 7:34am EDT

In our prospecting work we've found that there is one specific simple action that can have a huge impact on your sales growth. It's worked incredibly well for us and we think it will work well for you too!

Direct download: Simpilest-Thing-That-Can-Have-The-Biggest-Impact-On-Growing-Revene.mp3
Category:Marketing -- posted at: 11:55am EDT

We always see small business you consider SEO services a little too early, and more often than not way too late. So when is the proper time for a company to consider SEO services? We will cover all of that in this podcast.

Direct download: when-a-company-should-consider-doing-SEO.mp3
Category:Marketing -- posted at: 11:50am EDT

There is 1 thing that we've found is the most effective tool when looking to grow your revenue faster than ever before. And no, it's not a marketing tool! You'll have to listen to find out what it is.

In this podcast we will show you what is the most important for growing your sales between these 3: monitoring your competition, monitoring what you are doing internally, or monitoring your customers and the needs and desires in the market. We'll outline why it is the most important and let you know why the other two fall short.

Direct download: Compeitition-vs-Internal-vs-Customer-Monitoring.mp3
Category:Marketing -- posted at: 9:45am EDT

In this podcast we take a look at the Marketing Rule Of 7, what it is, how you can use it to grow your revenue faster, and give some practical examples of how you can use the rule of 7 today to start improving your business.

Direct download: The-Marketing-Rule-Of-7.mp3
Category:Marketing -- posted at: 7:37am EDT

Among all of our clients, we have noticed some consistent trends among the the ones that are growing at a fast rate (over 20% revenue growth per year). Take a listen to our quick 3 minute podcast to learn what we've discovered are the 3 common qualities of companies which are growing at significant rates.

Direct download: 3-Common-Things-Fast-Growing-Companies-Do.mp3
Category:general -- posted at: 9:05am EDT